Screw Your Big Screen TV

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Why the small screen has come to to rule our lives, the history, technology advances and the future.

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Screw Your Big Screen TV

  1. 1. Like many great stories, it started at a…
  2. 3. Screw Your Big Screen TV How Small Screens Came to Rule Our Lives
  3. 4. About me <ul><li>Director, Bridge Labs </li></ul><ul><li>Life-long geek and learner </li></ul><ul><li>Technologist for almost 28 years </li></ul><ul><li>Interactive marketer for 7 years </li></ul><ul><li>Worked for startup publisher prior Bridge </li></ul><ul><li>Quote: “My career followed my passions” </li></ul><ul><li>Blog: faminecity.com </li></ul><ul><li>Twitter: @marty_b </li></ul>
  4. 5. Target
  5. 6. ASSume something
  6. 7. The History
  7. 8. Principles <ul><li>Content choice </li></ul><ul><li>Portability </li></ul><ul><li>Convenience </li></ul>
  8. 9. Mobile, right?
  9. 10. Consumer behavior shift
  10. 11. Let’s add personalization
  11. 12. Can you say?
  12. 13. It wasn’t just audio
  13. 14. From the late 1980’s, screens prospered
  14. 15. The business model was codified
  15. 16. Pitfalls
  16. 17. The stage is set <ul><li>Principles </li></ul><ul><ul><ul><li>Content choice </li></ul></ul></ul><ul><ul><ul><li>Portability </li></ul></ul></ul><ul><ul><ul><li>Convenience </li></ul></ul></ul><ul><ul><ul><li>Personalized </li></ul></ul></ul><ul><ul><li>Consumer behavior (business and opportunity) </li></ul></ul>
  17. 18. Catalysts
  18. 19. Killer applications
  19. 20. Don’t be so Western
  20. 21. Pysch 101
  21. 22. Technology advances
  22. 23. Mobile fits our “snacking” culture (US) Check Email Update Facebook Status Send an SMS Browse Photos Check Bill Payments
  23. 24. Ways to go. We haven’t evolved (yet) <ul><li>Top 5 mobile Sites </li></ul>
  24. 25. <ul><li>Over 4 billion mobile users today (global) </li></ul><ul><li>More than PC owners </li></ul><ul><li>More than credit card owners </li></ul>
  25. 26. The Future. Implications are HUGE.
  26. 27. User reality
  27. 28. Mobile is the wrong word. Think small screen.
  28. 29. The small screen: Evolution
  29. 30. Your television is already transforming
  30. 31. Google.TV =
  31. 32. World is shrinking
  32. 33. Niche: We don’t live in a mass market.
  33. 34. Your new opportunity
  34. 35. Far reaching implications: Education HAS to change
  35. 36. Life will continue to be measured, personalized
  36. 37. Healthcare transformed
  37. 38. Empowering social
  38. 39. Connecting wallets to networks
  39. 40. Privacy: Is a thing of the past. Live with it.
  40. 41. Economics: Free is good
  41. 42. How’d we get here? <ul><li>Shifted consumer behavior starting way back in the 1950’s </li></ul><ul><li>Technology advances opened the doors </li></ul><ul><li>Small screen is still transforming, but device distinction disappearing </li></ul>
  42. 43. How to apply? <ul><li>Principles not tactics, learn from history </li></ul><ul><li>Behavioral incentives and scale data are important </li></ul><ul><li>Life is integrating, not compartmentalizing </li></ul><ul><li>Not if, when </li></ul>

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