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Ultizing Online Space: Virtual Fairs and Online Conversion Tools (with poll results)


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The changing landscape of recruiting and admissions requires constant innovation. This panel will discuss some of the ways that graduate admissions offices are using online tools for recruiting and conversion.

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Ultizing Online Space: Virtual Fairs and Online Conversion Tools (with poll results)

  1. 1. Utilizing Online Space: Virtual Fairs and Online Conversion Tools American University Washington College of Law LLM Administrators Conference, April 14, 2015
  2. 2. Presenters Agenda • Hilary Lappin, American University, Washington College of Law • Andrea Schmoyer, Emory University, School of Law • Marty Bennett, CollegeWeekLive 3:20 – 3:30 Introductions/who we are/what we do 3:30—3:45 Filling the funnel, generating interest 3:45—4:00 Engaging with applicants 4:00—4:20 Converting admits to enrolled 4:20—4:30 Closing / additional Q&A
  3. 3. What We Do – Hilary – AU WCL
  4. 4. What We Do – Andrea – Emory Law
  5. 5. What We Do – Marty – CollegeWeekLive Enable online, live, and interactive student engagement throughout the enrollment process
  6. 6. CollegeWeekLive Clients Abilene Christian University American University Azusa Pacific University Ball State University Boston Architectural College Broward College Butler Community College Caldwell University Centennial College Christopher Newport University College of DuPage Columbia College Cornell University CUNY, College of Staten Island Daemen College Design Institute of San Diego Durham College East Tennessee State University Eastern Illinois University Emory University Florida International University Full Sail University Gannon University Grambling State University Hilbert College Illinois College Illinois Institute of Technology Lakeland College Manhattanville College Marquette University Miami Dade College Miami University of Ohio New York University North Carolina State University North Dakota State University Nova Southeastern University Oregon State University Otero Junior College Pace University Pittsburg State University Purdue Calumet Roger Williams University Rowan University Saint John’s University, NY Saint Louis University Sam Houston State University St. Thomas University Stevens Institute of Technology Suffolk University SUNY, Binghamton University SUNY, Potsdam SUNY, University at Albany Texas Tech University The University of Arizona University of Bridgeport University of British Columbia University of California, Davis University of Colorado, Denver University of Florida University of Houston University of Idaho University of Illinois at Chicago University of Michigan, Flint University of Nevada, Reno University of Notre Dame University of Portland University of San Diego University of Tampa University of Texas, Arlington University of Wisconsin-Stout Utah State University Valencia College Virginia Tech Washington State University West Chester University …and more… 250+ college and university clients
  7. 7. CollegeWeekLive Partners
  8. 8. Online Space – Prospects to Enrolled How are you using online and virtual tools to engage/re-engage with students? Attract Applicants Engage Applicants Increase Yield
  9. 9. Prospects to Enrolled – Emory’s LLM funnel How are you using online and virtual tools to engage/re-engage with students? Prospects – 6169 Applicants – 453 7.3% Enrolled* – 85 18.8% * = Expected LLM enrollment Fall 2015
  10. 10. Generating Interest/ Filling the Funnel What issues have you had in the past identifying prospects, how have you addressed those issues, what tools have you used? With limited budgets, how do you get the most bang for your buck? How do you reach the unreachable, like stealth candidates? How Asia-centric are your efforts? Do you leverage social media at all at the prospect stage?
  11. 11. Engaging with Applicants Have you noticed changes in the way you are communicating with a younger generation of students? Are you alienating older students due to changes to outreach strategy? Are you having issues with applicants not completing? How much is too much information in communicating with applicants?
  12. 12. Converting Admits into Enrolled Do you have communication strategy with your admitted students to keep them interested? Do you have an admitted student event? What are the most important messages you convey to admitted students? How do you convince new admits (who likely have multiple offers) that your program is the right fit? Do you do pre-arrival, pre-departure sessions?
  13. 13. Thank You!