Global markets

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Global markets

  1. 1. TOP 10 Learning Questions for: Chapter 21 - Tapping Into Global Markets Martin Dominic Reyes 03 September 2010 http://martsreyes.blogspot.com
  2. 2. 1. Deciding how to _____ a country is a major decision in International Marketing. <ul><li>Penetrate </li></ul><ul><li>Occupy </li></ul><ul><li>Tap </li></ul><ul><li>Enter </li></ul><ul><li>Win </li></ul>http://martsreyes.blogspot.com
  3. 3. http://martsreyes.blogspot.com Major Decisions in International Marketing <ul><li>Deciding whether to go </li></ul><ul><li>Deciding which markets to enter </li></ul><ul><li>Deciding how to enter </li></ul><ul><li>Deciding on the marketing program </li></ul><ul><li>Deciding on the marketing organization </li></ul>
  4. 4. 1. Deciding how to _____ a country is a major decision in International Marketing. <ul><li>Penetrate </li></ul><ul><li>Occupy </li></ul><ul><li>Tap </li></ul><ul><li>Enter </li></ul><ul><li>Win </li></ul>http://martsreyes.blogspot.com
  5. 5. 2. _____ speak about the disadvantages of Global Marketing. <ul><li>Cultures </li></ul><ul><li>Languages </li></ul><ul><li>Differences </li></ul><ul><li>Religions </li></ul><ul><li>Politics </li></ul>http://martsreyes.blogspot.com
  6. 6. http://martsreyes.blogspot.com Differences = Disadvantages Differences Language Culture Religion Politics
  7. 7. 2. _____ speak about the disadvantages of Global Marketing. <ul><li>Cultures </li></ul><ul><li>Languages </li></ul><ul><li>Differences </li></ul><ul><li>Religions </li></ul><ul><li>Politics </li></ul>http://martsreyes.blogspot.com
  8. 8. 3. Which of the following is not part of the Levels of Product Adaptation? <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>http://martsreyes.blogspot.com
  9. 9. http://martsreyes.blogspot.com Levels of Product Adaptation Regional version Country version City version Retailer version customization As per continent; As per language spoken (Latin Region) Acceptable for the whole state Local adaptation; beliefs based on specific location
  10. 10. 3. Which of the following is not part of the Levels of Product Adaptation? <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>http://martsreyes.blogspot.com
  11. 11. 4. The following are types of Direct Exporting except for: <ul><li>Channeling thru E-marketing </li></ul><ul><li>Domestic-based export department </li></ul><ul><li>Overseas branch </li></ul><ul><li>Travelling sales representatives </li></ul><ul><li>Foreign-based agents </li></ul>http://martsreyes.blogspot.com
  12. 12. http://martsreyes.blogspot.com Direct Exporting Methods <ul><li>Domestic-based export department </li></ul><ul><li>Overseas sales branch or subsidiary </li></ul><ul><li>Traveling export sales representatives </li></ul><ul><li>Foreign-based distributors or agents </li></ul>*** E-marketing is an Indirect Exporting Method since the seller remains at its local country.
  13. 13. 4. The following are types of Direct Exporting except for: <ul><li>Channeling thru E-marketing </li></ul><ul><li>Domestic-based export department </li></ul><ul><li>Overseas branch </li></ul><ul><li>Travelling sales representatives </li></ul><ul><li>Foreign-based agents </li></ul>http://martsreyes.blogspot.com
  14. 14. 5. Which is false? <ul><li>A global firm is one that operates in more than one country. </li></ul><ul><li>Deciding which markets to enter is a major decision in International Marketing. </li></ul><ul><li>Advanced countries such as Russia and Brazil are saturated. </li></ul><ul><li>Countries with huge population like China and India are key developing markets. </li></ul><ul><li>Exporting makes a company a global brand. </li></ul>http://martsreyes.blogspot.com
  15. 15. http://martsreyes.blogspot.com There Will Always be a Market No matter how advance an industry is; no matter which world-country you are at…. There will always be a Market!!! An investor can always tap and create a NICHE MARKET!!!
  16. 16. 5. Which is false? <ul><li>A global firm is one that operates in more than one country. </li></ul><ul><li>Deciding which markets to enter is a major decision in International Marketing. </li></ul><ul><li>Advanced countries such as Russia and Brazil are saturated. </li></ul><ul><li>Countries with huge population like China and India are key developing markets. </li></ul><ul><li>Exporting makes a company a global brand. </li></ul>http://martsreyes.blogspot.com
  17. 17. 6. Which is True? <ul><li>First stage in internationalization is having no regular export activities. </li></ul><ul><li>Whole-channel concept of international marketing ends with channels within nations. </li></ul><ul><li>Traveling sales representatives are walking foreign brands. </li></ul><ul><li>Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk. </li></ul><ul><li>Economies of scale is a disadvantage in Global Marketing. </li></ul>http://martsreyes.blogspot.com
  18. 18. http://martsreyes.blogspot.com Testing the waters Before a company can start internationalization, it should have tested the waters first and that is by exposing your products thru exporting . By using this strategy, a firm can have an overview if it is worth investing to set up an overseas branch.
  19. 19. 6. Which is True? <ul><li>First stage in internationalization is having no regular export activities. </li></ul><ul><li>Whole-channel concept of international marketing ends with channels within nations. </li></ul><ul><li>Travelling sales representatives are walking foreign brands. </li></ul><ul><li>Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk. </li></ul><ul><li>Economies of scale is a disadvantage in Global Marketing. </li></ul>http://martsreyes.blogspot.com
  20. 20. 7. Language setting on cellular phones is an example of: <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>
  21. 21. http://martsreyes.blogspot.com Levels of Product Adaptation Regional version Country version City version Retailer version customization As per continent; As per language spoken (Latin Region) Acceptable for the whole state Local adaptation; beliefs based on specific location
  22. 22. 7. Language setting on cellular phones is an example of: <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>http://martsreyes.blogspot.com
  23. 23. 8. The fad in today’s global marketing scene: <ul><li>Outsourcing </li></ul><ul><li>Franchising </li></ul><ul><li>Licensing </li></ul><ul><li>Partnership </li></ul><ul><li>Mergers </li></ul>http://martsreyes.blogspot.com
  24. 24. http://martsreyes.blogspot.com Win-win situation OUTSOURCING COST-REDUCTION BRAND EXPOSURE
  25. 25. 8. The fad in today’s global marketing scene: <ul><li>Outsourcing </li></ul><ul><li>Franchising </li></ul><ul><li>Licensing </li></ul><ul><li>Partnership </li></ul><ul><li>Mergers </li></ul>http://martsreyes.blogspot.com
  26. 26. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s: <ul><li>Political environment </li></ul><ul><li>Value of money </li></ul><ul><li>Gender dominance </li></ul><ul><li>Views on religion </li></ul><ul><li>Weather condition </li></ul>http://martsreyes.blogspot.com
  27. 27. http://martsreyes.blogspot.com Consideration Zara’s product line in the Philippines will not primarily focus on trench coats, boots, fur coats and the likes. They may have some (for those traveling abroad), but the clothing line of the company considers the weather condition above any other matters.
  28. 28. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s: <ul><li>Political environment </li></ul><ul><li>Value of money </li></ul><ul><li>Gender dominance </li></ul><ul><li>Views on religion </li></ul><ul><li>Weather condition </li></ul>http://martsreyes.blogspot.com
  29. 29. 10. Companies planning to introduce their products in the Middle East should primarily consider: <ul><li>Packaging </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Labeling </li></ul><ul><li>Pricing </li></ul>http://martsreyes.blogspot.com
  30. 30. http://martsreyes.blogspot.com Consideration Muslims are very particular on how a food is prepared. For them, it must be in accordance with their religion; thus, Muslims will not buy a product unless they see a Halal seal in its label.
  31. 31. 10. Companies planning to introduce their products in the Middle East should primarily consider: <ul><li>Packaging </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Labeling </li></ul><ul><li>Pricing </li></ul>http://martsreyes.blogspot.com
  32. 32. Chapter 21 - Tapping Into Global Markets Martin Dominic Reyes 03 September 2010 http://martsreyes.blogspot.com TOP 10 Learning Questions for:

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