Chapter 21 - Tapping Into Global Markets

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Chapter 21 - Tapping Into Global Markets

  1. 1. TOP 10 Learning Questions for:<br />Chapter 21 - Tapping Into Global Markets<br />Martin Dominic Reyes<br />03 September 2010<br />
  2. 2. 1. Deciding how to _____ a country is a major decision in International Marketing.<br />Penetrate<br />Occupy<br />Tap<br />Enter<br />Win<br />2<br />
  3. 3. 2. _____ speak about the disadvantages of Global Marketing.<br />Cultures<br />Languages<br />Differences<br />Religions<br />Politics<br />3<br />
  4. 4. 3. Which of the following is not part of the Levels of Product Adaptation?<br />Production of retailer versions<br />Production of city versions<br />Production of territorial versions<br />Production of country versions<br />Production of regional versions<br />4<br />
  5. 5. 4. The following are types of Direct Exporting except for:<br />Channeling thru E-marketing<br />Domestic-based export department <br />Overseas branch<br />Travelling sales representatives<br />Foreign-based agents<br />5<br />
  6. 6. 5. Which is false?<br />A global firm is one that operates in more than one country.<br />Deciding which markets to enter is a major decision in International Marketing.<br />Advanced countries such as Russia and Brazil are saturated.<br />Countries with huge population like China and India are key developing markets.<br />Exporting makes a company a global brand.<br />6<br />
  7. 7. 6. Which is True?<br />First stage in internationalization is having no regular export activities.<br />Whole-channel concept of international marketing ends with channels within nations.<br /> Travelling sales representatives are walking foreign brands.<br />Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.<br />Economies of scale is a disadvantage in Global Marketing.<br />7<br />
  8. 8. 7. Language setting on cellular phones is an example of:<br />8<br />Production of retailer versions<br />Production of city versions<br />Production of territorial versions<br />Production of country versions<br />Production of regional versions<br />
  9. 9. 8. The fad in today’s global marketing scene:<br />Outsourcing<br />Franchising<br />Licensing<br />Partnership<br />Mergers<br />9<br />
  10. 10. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:<br />Political environment<br />Value of money<br />Gender dominance<br />Views on religion<br />Weather condition<br />10<br />
  11. 11. 10. Companies planning to introduce their products in the Middle East should primarily consider:<br />Packaging <br />Branding<br />Advertising <br />Labeling<br />Pricing<br />11<br />
  12. 12. Chapter 21 - Tapping Into Global Markets<br />Martin Dominic Reyes<br />03 September 2010<br />

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