Chapter 21 Tapping Into Global Markets

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Chapter 21 Tapping Into Global Markets

  1. 1. TOP 10 Learning Questions for:<br />Chapter 21 - Tapping Into Global Markets<br />Martin Dominic Reyes<br />03 September 2010<br />http://martsreyes.blogspot.com<br />
  2. 2. 1. Deciding how to _____ a country is a major decision in International Marketing.<br />Penetrate<br />Occupy<br />Tap<br />Enter<br />Win<br />2<br />http://martsreyes.blogspot.com<br />
  3. 3. Major Decisions in International Marketing<br /><ul><li>Deciding whether to go
  4. 4. Deciding which markets to enter
  5. 5. Deciding how to enter
  6. 6. Deciding on the marketing program
  7. 7. Deciding on the marketing organization</li></ul>http://martsreyes.blogspot.com<br />
  8. 8. 1. Deciding how to _____ a country is a major decision in International Marketing.<br />Penetrate<br />Occupy<br />Tap<br />Enter<br />Win<br />http://martsreyes.blogspot.com<br />4<br />
  9. 9. 2. _____ speak about the disadvantages of Global Marketing.<br />Cultures<br />Languages<br />Differences<br />Religions<br />Politics<br />5<br />http://martsreyes.blogspot.com<br />
  10. 10. Disadvantages of Global Marketing<br /><ul><li>Differences in consumer needs, wants, usage patterns
  11. 11. Differences in consumer response to marketing mix
  12. 12. Differences in brand development process
  13. 13. Differences in environment</li></ul>http://martsreyes.blogspot.com<br />
  14. 14. 2. _____ speak about the disadvantages of Global Marketing.<br />Cultures<br />Languages<br />Differences<br />Religions<br />Politics<br />http://martsreyes.blogspot.com<br />7<br />
  15. 15. 3. Which of the following is not part of the Levels of Product Adaptation?<br />Production of retailer versions<br />Production of city versions<br />Production of territorial versions<br />Production of country versions<br />Production of regional versions<br />8<br />http://martsreyes.blogspot.com<br />
  16. 16. Levels of Product Adaptation<br />Regional version<br />Country version<br />City version<br />Retailer version<br />http://martsreyes.blogspot.com<br />
  17. 17. 3. Which of the following is not part of the Levels of Product Adaptation?<br />Production of retailer versions<br />Production of city versions<br />Production of territorial versions<br />Production of country versions<br />Production of regional versions<br />http://martsreyes.blogspot.com<br />10<br />
  18. 18. 4. The following are types of Direct Exporting except for:<br />Channeling thru E-marketing<br />Domestic-based export department <br />Overseas branch<br />Travelling sales representatives<br />Foreign-based agents<br />11<br />http://martsreyes.blogspot.com<br />
  19. 19. Direct Exporting Methods<br /><ul><li>Domestic-based export department
  20. 20. Overseas sales branch or subsidiary
  21. 21. Traveling export sales representatives
  22. 22. Foreign-based distributors or agents</li></ul>http://martsreyes.blogspot.com<br />
  23. 23. 4. The following are types of Direct Exporting except for:<br />Channeling thru E-marketing<br />Domestic-based export department <br />Overseas branch<br />Travelling sales representatives<br />Foreign-based agents<br />http://martsreyes.blogspot.com<br />13<br />
  24. 24. 5. Which is false?<br />A global firm is one that operates in more than one country.<br />Deciding which markets to enter is a major decision in International Marketing.<br />Advanced countries such as Russia and Brazil are saturated.<br />Countries with huge population like China and India are key developing markets.<br />Exporting makes a company a global brand.<br />14<br />http://martsreyes.blogspot.com<br />
  25. 25. 5. Which is false?<br />A global firm is one that operates in more than one country.<br />Deciding which markets to enter is a major decision in International Marketing.<br />Advanced countries such as Russia and Brazil are saturated.<br />Countries with huge population like China and India are key developing markets.<br />Exporting makes a company a global brand.<br />http://martsreyes.blogspot.com<br />15<br />
  26. 26. 6. Which is True?<br />First stage in internationalization is having no regular export activities.<br />Whole-channel concept of international marketing ends with channels within nations.<br /> Travelling sales representatives are walking foreign brands.<br />Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.<br />Economies of scale is a disadvantage in Global Marketing.<br />16<br />http://martsreyes.blogspot.com<br />
  27. 27. 6. Which is True?<br />First stage in internationalization is having no regular export activities.<br />Whole-channel concept of international marketing ends with channels within nations.<br /> Travelling sales representatives are walking foreign brands.<br />Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.<br />Economies of scale is a disadvantage in Global Marketing.<br />http://martsreyes.blogspot.com<br />17<br />
  28. 28. 7. Language setting on cellular phones is an example of:<br />18<br />Production of retailer versions<br />Production of city versions<br />Production of territorial versions<br />Production of country versions<br />Production of regional versions<br />
  29. 29. 7. Language setting on cellular phones is an example of:<br />http://martsreyes.blogspot.com<br />19<br />Production of retailer versions<br />Production of city versions<br />Production of territorial versions<br />Production of country versions<br />Production of regional versions<br />
  30. 30. 8. The fad in today’s global marketing scene:<br /> Outsourcing<br /> Franchising<br /> Licensing<br /> Partnership<br /> Mergers<br />20<br />http://martsreyes.blogspot.com<br />
  31. 31. 8. The fad in today’s global marketing scene:<br /> Outsourcing<br /> Franchising<br /> Licensing<br /> Partnership<br /> Mergers<br />http://martsreyes.blogspot.com<br />21<br />
  32. 32. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:<br /> Political environment<br /> Value of money<br /> Gender dominance<br /> Views on religion<br /> Weather condition<br />22<br />http://martsreyes.blogspot.com<br />
  33. 33. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:<br /> Political environment<br /> Value of money<br /> Gender dominance<br /> Views on religion<br /> Weather condition<br />http://martsreyes.blogspot.com<br />23<br />
  34. 34. 10. Companies planning to introduce their products in the Middle East should primarily consider:<br />Packaging <br />Branding<br />Advertising <br />Labeling<br />Pricing<br />24<br />http://martsreyes.blogspot.com<br />
  35. 35. 10. Companies planning to introduce their products in the Middle East should primarily consider:<br />Packaging <br />Branding<br />Advertising <br />Labeling<br />Pricing<br />25<br />http://martsreyes.blogspot.com<br />
  36. 36. Chapter 21 - Tapping Into Global Markets<br />Martin Dominic Reyes<br />03 September 2010<br />http://martsreyes.blogspot.com<br />

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