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Desktop res fin

  1. 1. Organisational Communication “ First results of Desktop research ” Armo Vask • Ele Siitka • Evelin Kangur Kristi Henno • Rein Püüman • Tiiu Tehver 01/10/2010
  2. 2. Q 1 : Where did you get information about BFM? <ul><li>I nternet is by far one of the most us ed source s . </li></ul><ul><li>C ompar ing internet with the rest of the sources , others are regarded as a ccidental . </li></ul><ul><li>F riends are also very important. </li></ul><ul><li>Most common pattern: </li></ul><ul><li>F riend s -> internet -> exhibition and/ or internet -> friend s -> internet </li></ul>
  3. 3. Q 2 : Why did you choose BFM? <ul><li>29 international respondents </li></ul><ul><li>From: Latvia, Lithuania, Faroe Islands, Finland, Ukraine, Belgium, Italy, Norway, Hungary, Czech Republic, Spain, Germany </li></ul><ul><li>Rather long and detailed answers than short/easy ones </li></ul>
  4. 4. Q 2 : Why did you choose BFM? <ul><li>BFM is one of the only schools in Northern Europe where students can study film direction, audiovisual media and filmmaking overall </li></ul><ul><li>International environment (lectures are taught in English) </li></ul><ul><li>Background of the teachers – from different parts of the world, different teaching methods </li></ul><ul><li>Technical supply and equipment is provided in BFM </li></ul><ul><li>Friendly staff who are always happy to help with all the questions </li></ul><ul><li>Practical side of the film studies </li></ul><ul><li>Attractive web-page </li></ul><ul><li>Perception that Northern countries are hard working gave an opinion also about schools </li></ul><ul><li>Beacause of Estonia/Tallinn </li></ul><ul><li>Reasonable tution fee compared to ones’ in resident country </li></ul><ul><li>Many students also pointed out that the school didn’t respond to their expectations in a negative way </li></ul>
  5. 5. Q 3 : Where on the Internet do your friends look for information on where to study? <ul><li>78% of Estonian students said that are using G oogle as a main search engine , second popular was neti.ee and one yahoo .com user </li></ul><ul><li>Popular are social networks like F acebook , T witter and some said to be using O rkut, R ate and M y S pace. The most used news sites are postimees.ee and delfi.ee , but two students mentioned other sites like e24.ee which is also linked to aforenamed sites and also ekspress.ee. Couple of Estonian students wrote that they searched information from university websites (also tlu.ee and bfm.ee) </li></ul><ul><li>Ads on bus stops and junk boxes </li></ul>
  6. 6. Q 3 : Where on the Internet do your friends look for information on where to study? <ul><li>All foreign students , just like Estonians, use social networks which are popular in their country (draugiem.lv, studivz.de, tuenti.com, F acebook). Majority of international students are from Latvia and they use diena.lv as their main news source. </li></ul><ul><li>International students are more eager to name different media channels like cultural magazines, school fairs, university websites, film festivals, radio channels and various blogs. </li></ul>
  7. 7. Q 4 : Where else do young people get information on education and universities besides the web? LATVIA <ul><li>www.draugiem.lv (similar to Orkut or Facebook) </li></ul><ul><li>Latvian magazine's &quot;Diena&quot; agenda &quot; Kulturas Diena“ (Day of Culture). “Karjeras Diena” (Career Day) </li></ul><ul><li>National Film Centre of Latvia ( www.nfc.lv ) </li></ul><ul><li>Studentnet ( www.studentnet.lv ) </li></ul><ul><li>Education fair in Latvia (SKOLA) </li></ul><ul><li>www.easyget.lv </li></ul><ul><li>www.delfi.lv </li></ul><ul><li>www.tvnet.lv </li></ul><ul><li>www.apollo.lv </li></ul><ul><li>B iggest news portals ( www.diena.lv ), ( www.nra.lv ), ( www.la.lv ) </li></ul><ul><li>www.frype.com </li></ul><ul><li>Youth Culture portal ( www.hc.lv ) </li></ul><ul><li>P ortal of cinema &quot;Riga&quot; ( www.kino.riga.lv ) </li></ul><ul><li>Magazine &quot;Rīgas Laiks&quot; </li></ul><ul><li>Information obtained from person to person communication </li></ul>
  8. 8. Q 4 : Where else do young people get information on education and universities besides the web? LITHUANIA <ul><li>Kino centrs </li></ul><ul><li>D elfi, T v N et, Apollo </li></ul><ul><li>Google </li></ul><ul><li>Facebook advertisements </li></ul><ul><li>&quot;Kur Stoti&quot; Magazine (Where to apply), it has a separate magazine &quot;Where to apply in Europe and USA” </li></ul><ul><li>www.kurstoti.lt </li></ul><ul><li>www.studijos.lt </li></ul><ul><li>D irect promotion in schools </li></ul><ul><li>W ebsites: www.klase.lt , www.one.lt , www.lrytas.lt </li></ul><ul><li>Opus3 - http://www.lrt.lt/opus3/ - the radio station for young and artistic people </li></ul><ul><li>Magazine for youth &quot;Pravda&quot; </li></ul><ul><li>www.facebook.lt </li></ul>
  9. 9. Q 4 : Where else do young people get information on education and universities besides the web? CZECH REPUBLIC <ul><li>www.seznam.cz </li></ul><ul><li>http://www.vysokeskoly.cz </li></ul><ul><li>http://www.naep.cz </li></ul><ul><li>http://www.filmovka.cz/ </li></ul><ul><li>http://www.filmovaskola.cz/ </li></ul><ul><li>http://www.filmmaking.net/ </li></ul><ul><li>Erasmus coordinator’s list of schools </li></ul><ul><li>Student film festivals </li></ul>
  10. 10. Q 4 : Where else do young people get information on education and universities besides the web? GERMANY <ul><li>Search engines: Google, Wikipedia </li></ul><ul><li>Social networks , mostly www.studivz.de </li></ul><ul><li>Advertisement on websites of Unispiegel (student part of the news magazine DER SPIEGEL) and ZeitCampus (student part of newspaper DIE ZEIT) </li></ul><ul><li>Advertisement on the websites of the partner university itself’ </li></ul><ul><li>Xing.com </li></ul>
  11. 11. Q 4 : Where else do young people get information on education and universities besides the web? SPAIN <ul><li>Tuenti social network ( http://www.tuenti.com/ ) </li></ul><ul><li>Fotolog website ( http://www.fotolog.com/ ) </li></ul><ul><li>Google </li></ul><ul><li>E l R incon del V ago website ( http://www.rincondelvago.com ) </li></ul>
  12. 12. Q 4 : Where else do young people get information on education and universities besides the web? HUNGARY <ul><li>Websites of film festivals </li></ul><ul><li>Film In Hungary: www.magyar.film.hu     </li></ul><ul><li>Hungarian film union webpage : www.filmunio.hu/ </li></ul><ul><li>Webpage of the national education committee </li></ul><ul><li>Elte university </li></ul><ul><li>O ther university webpages </li></ul>
  13. 13. Q 4 : Where else do young people get information on education and universities besides the web? <ul><li>NORWAY : </li></ul><ul><li>Facebook </li></ul><ul><li>Google </li></ul><ul><li>MSN and Hotmail / Microsoft Live </li></ul><ul><li>BELGIUM : </li></ul><ul><li>Facebook </li></ul><ul><li>The forum of Belgium student organization (of the > 'Faculty of Social Sciences'): www.politika.be </li></ul>
  14. 14. Q 4 : Where else do young people get information on education and universities besides the web? <ul><li>UKRAINE : </li></ul><ul><li>Live exhibitions like &quot;Work and Study&quot; in s pring </li></ul><ul><li>Facebook ( + Ukrainian social networks) </li></ul><ul><li>FINLAND : </li></ul><ul><li>Exhibition in Helsinki for high-school graduates &quot;Studia Messut&quot; </li></ul><ul><li>Certain blog where people ask about the schools, discuss about them etc. http://keskustelu.suomi24.fi/show.fcgi?category=1500000000000005&conference=4000000000000055&subcat=492 </li></ul>
  15. 15. Q 4 : Where else do young people get information on education and universities besides the web? CONCLUSION <ul><li>Among Baltic students great majority valued social network www.draugiem.lv as one of the best sources, as it was mentioned at least seven times (also Facebook was mentioned several times, so social networks seem to be very popular and effective towards establishing international recognition). Lots of students suggested bigger information search engines, such as Google and Delfi (those were also popular among other students outside the Baltic states. In Latvia , many mentioned the Latvian magazine´s “Diena” additional publishing such as “Kulturas Diena” and “Karjeras Diena”. Inside the Baltic States one good opportunity to introduce BFM is on the education fair “SKOLA” in Latvia (was also mentioned several times). </li></ul>
  16. 16. Q 4 : Where else do young people get information on education and universities besides the web? CONCLUSION <ul><li>Outside the Baltic States : Erasmus coordinators w ere highly appreciated as they were named as main sources for getting information about BFM . An interesting phenomena was the fact that lots of information about the school was gained from the friends living in Estonia. </li></ul><ul><li>So there aren’t many other channels to get to youngsters than internet . T he only non web-based sources for information were some education fairs, brochures and E rasmus coordinators, the WOM probably also took place in the internet, so in order to successfully catch the attention of this generation you should be all over the internet. </li></ul>
  17. 17. Q 5 : Name the most popular website for film and TV/media among your friends? <ul><li>The were 5 sites that had the most clicks : </li></ul><ul><li>Google.com/.ee/.lv 33 clicks Neti.ee 13 clicks Orkut.com 11 clicks Facebook.com 9 clicks T LU homesite 8 clicks </li></ul>
  18. 18. Q 5 : Name the most popular website for film and TV/media among your friends? <ul><li>There were other sites mentioned but mostly by one or two people. It reveals that the popular youth sites are the best places to promote s chools , since most young people have accounts on these sites, or are familiar to the sites. Half of the foreign students used local sites such as draugiem .lv, finnkino.fi etc , others used F acebook or G oogle. </li></ul>
  19. 19. <ul><li>Thank You! </li></ul>

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