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Using Processes to Open Data and Empower People - Linkdex Think Tank 'Going Beyond The Data'

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Using Processes to Open Data and Empower People - Linkdex Think Tank 'Going Beyond The Data'

  1. 1. Linkdex Think Tank 'Going Beyond The Data' | 4th July 2014 Mind the Gap! / / Using Processes to Open Data and Empower People
  2. 2. Using Processes to Open Data and Empower People | 4th July 2014 @mocwoods @WMGagency Hello!
  3. 3. Summary Using Processes to Open Data and Empower People | 4th July 2014 // Wasted Data (Identifying how a business wastes data) // Understanding why it is still happening (Understanding why businesses find tackling wasted data difficult) // Researching opportunities (How to identify areas where process and data can add value, and how do this) // Developing processes (How to create frameworks, environments and processes in order to open data & empower people to capitalise on their data)
  4. 4. Waste Data Using Processes to Open Data and Empower People | 4th July 2014
  5. 5. Using Processes to Open Data and Empower People | 4th July 2014 We all hate waste, don’t we?
  6. 6. Data is no different to any other precious resource, we’ll only miss it when it’s gone! Using Processes to Open Data and Empower People | 4th July 2014
  7. 7. But how do we waste data? Using Processes to Open Data and Empower People | 4th July 2014
  8. 8. // Emails // Static Files // Knowledge // Silo Working // Inaccessible Databases // Poor Categorisation and Segmentation // Inaccuracy // Lack of Integrated Systems Using Processes to Open Data and Empower People | 4th July 2014
  9. 9. “Data is the new oil? No: Data is the new soil.” David McCandless, TEDGlobal, 2010 Using Processes to Open Data and Empower People | 4th July 2014
  10. 10. But why does this data suddenly matter? Using Processes to Open Data and Empower People | 4th July 2014
  11. 11. It doesn’t! Using Processes to Open Data and Empower People | 4th July 2014
  12. 12. It’s just that more people understand the advantages of using data to make tactical, analytically-driven decisions. Using Processes to Open Data and Empower People | 4th July 2014
  13. 13. So what’s stopping everyone using this beautiful data? Using Processes to Open Data and Empower People | 4th July 2014
  14. 14. Just some of the problems we all face; // Resource & Budgets // Company Culture // Legacy Infrastructure // DTD & MTM Targets // Lack of Foresight - Long Term Planning Using Processes to Open Data and Empower People | 4th July 2014
  15. 15. That’s a lot to deal with, and we haven’t even mentioned the biggest problem… Using Processes to Open Data and Empower People | 4th July 2014
  16. 16. People! How do you get that important ‘buy-in’ with people in your business? Using Processes to Open Data and Empower People | 4th July 2014
  17. 17. Good Question! Firstly, the most important task is to ensure that you don’t make fellow workers feel that you’re working against them. Using Processes to Open Data and Empower People | 4th July 2014
  18. 18. They will become the biggest asset in the battle to empower the business with data driven analysis. Using Processes to Open Data and Empower People | 4th July 2014
  19. 19. But where do you start? Using Processes to Open Data and Empower People | 4th July 2014
  20. 20. Using Processes to Open Data and Empower People | 4th July 2014 Researching existing workflows, process, data, analytics and people?
  21. 21. It depends… Every business is different, and unfortunately no one method fits all. Using Processes to Open Data and Empower People | 4th July 2014
  22. 22. So before things get messy let’s introduce agile for recording and managing everything. Using Processes to Open Data and Empower People | 4th July 2014
  23. 23. There are lots to choose from… Using Processes to Open Data and Empower People | 4th July 2014
  24. 24. Using Processes to Open Data and Empower People | 4th July 2014 Researching Trying to do everything at once will be overwhelming; start small with departments & teams.
  25. 25. Using Processes to Open Data and Empower People | 4th July 2014 Don’t try to think too big at this stage, or you’ll miss something!
  26. 26. Make sure you // Listen // Ask Questions // Look for Opportunities // Make Notes Using Processes to Open Data and Empower People | 4th July 2014
  27. 27. But whatever you do… Using Processes to Open Data and Empower People | 4th July 2014
  28. 28. Don’t make any enemies - it’s very easily done! Using Processes to Open Data and Empower People | 4th July 2014
  29. 29. Using Processes to Open Data and Empower People | 4th July 2014 You will need them in the future to build, manage and maintain your new data driven stuff.
  30. 30. OK, perhaps this is more realistic. Using Processes to Open Data and Empower People | 4th July 2014 After all, they’ll be doing those necessary jobs that you need doing
  31. 31. Using Processes to Open Data and Empower People | 4th July 2014 Only Joe King!
  32. 32. Using Processes to Open Data and Empower People | 4th July 2014 Our overall goal is to ideally make everyone’s workload easier, at the same time as enabling data-driven decision making across a company.
  33. 33. Your analysis and strategic decisions are only as good as your data. Using Processes to Open Data and Empower People | 4th July 2014
  34. 34. Using Processes to Open Data and Empower People | 4th July 2014 Existing Data Find out what you already have // Where it is currently stored? // How is it created? // Who uses it? // How accurate is it? // How easy it is to access? // Is it secure?
  35. 35. Processes and Dependencies Conduct a full audit of your existing processes and dependencies // Look at what works and doesn’t work // Are they sustainable, manageable, reliable, affordable and scalable? // Who is responsible for them? // What is the skill level of those using them? Using Processes to Open Data and Empower People | 4th July 2014
  36. 36. Using Processes to Open Data and Empower People | 4th July 2014 Planning Flow charts are your friend - they will help you connect it all together. Establish if existing solutions/platforms will allow the data to be shared with analytically driven processes.
  37. 37. APIs are your friend when it comes to integration, and will ultimately empower businesses. In the same way, better communications between humans brings success, and the same can be said for technology. If your current platforms are crap, don’t be afraid to say so, and find new ones. Using Processes to Open Data and Empower People | 4th July 2014
  38. 38. But whatever you do… Don’t forget people should be at the start and the end of this journey. If people can’t use your stuff then no matter how great it is, it won’t work. Using Processes to Open Data and Empower People | 4th July 2014
  39. 39. “If we do not create excellent infrastructure, frameworks, processes, training and environments for real people to use, we will never bridge the gap between data and analytically-driven opportunities.” Using Processes to Open Data and Empower People | 4th July 2014
  40. 40. Linkdex Think Tank 'Going Beyond The Data' | 4th July 2014 Questions? Martin Woods Head of Technical & Insight at WMG @mocwoods @WMGagency

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