Instead of pushing out news, there’s an opportunity for startups and brands to become the source and act like newsrooms.
Rather than waiting for a PR person to get them the holy grail – a hit in TechCrunch, Mashable, Business Insider – organizations can become hubs that develop and distribute their own stories and news directly. Create dazzling content in print and multimedia. And build trusted relationships with people who can help spread the word.
Last year at SXSWV2V – a new conference for startups and funders produced by the talented folks behind SXSWi, – I met many smart and innovative entrepreneurs. Each had a story to tell. But even the ones with the most outstanding ideas were often missing one key component: standout content marketing strategies that integrated paid, earned, owned and shared media.
Making and sharing their news.
That’s the subject of the workshop I conducted at SXSW V2V, a high-energy, interactive, hands-on approach on how startups can turn PR inside out and become a media outlet.
It’s not hard, but it takes time and requires a catalyst in the company, creativity, and a long-term commitment.
The deck contains tips and advice on how to kickstart a content marketing program, engage communities and strategically combine publishing and publicity to build awareness and their business.
Here's a link you can copy and paste that takes you to a blog post I wrote with 10 tips on how to get started: http://martinwaxman.com/2014/07/16/supercharged-storytelling-for-startups-at-sxswv2v-10-ways-to-get-started/.