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Supercharged Storytelling for Startups Martin Waxman September 13, 2013 © 2013 Martin Waxman. All Rights Reserved.
Good to meet you IRL
Do you have an elevator pitch?
What is publishing and new PR?
It’s not just this…
Or this…
Community management is the new PR
And there’s another important ‘C’ word
Content
What is Content? Your entire web presence and all your offline assets
Start by listening Listen Engage Connect
Think like a publisher and a publicist • 3Es of content ▫ Educate ▫ Entertain ▫ Engage
Develop an editorial calendar • Series not one-off • Reuse in the extreme
Create remarkable stories…but don’t pollute We’re all in showbiz
Help, don’t sell Own the long tail of search
Hub and spoke model Traditional marketing & PR
Co-create and cross-promote
Tie it into measurable goals
Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone els...
Four words
Two words Thank you!
Contact Martin Waxman martinwaxman@gmail.com Blog: myPALETTE Twitter: @martinwaxman Inside PR
Supercharged Storytelling for Startups by Martin Waxman
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Supercharged Storytelling for Startups by Martin Waxman

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These are the slides for Martin Waxman's talk on how startups and entrepreneurs can kickstart their content marketing and PR.

Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else.

Then find, engage and listen to customers and build a community based on helping and trust.

Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.

For more information, check out my blog post: http://martinwaxman.com/2013/10/21/supercharged-storytelling-for-startups.

Published in: Social Media, Technology, Business
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Supercharged Storytelling for Startups by Martin Waxman

  1. 1. Supercharged Storytelling for Startups Martin Waxman September 13, 2013 © 2013 Martin Waxman. All Rights Reserved.
  2. 2. Good to meet you IRL
  3. 3. Do you have an elevator pitch?
  4. 4. What is publishing and new PR?
  5. 5. It’s not just this…
  6. 6. Or this…
  7. 7. Community management is the new PR
  8. 8. And there’s another important ‘C’ word
  9. 9. Content
  10. 10. What is Content? Your entire web presence and all your offline assets
  11. 11. Start by listening Listen Engage Connect
  12. 12. Think like a publisher and a publicist • 3Es of content ▫ Educate ▫ Entertain ▫ Engage
  13. 13. Develop an editorial calendar • Series not one-off • Reuse in the extreme
  14. 14. Create remarkable stories…but don’t pollute We’re all in showbiz
  15. 15. Help, don’t sell Own the long tail of search
  16. 16. Hub and spoke model Traditional marketing & PR
  17. 17. Co-create and cross-promote
  18. 18. Tie it into measurable goals
  19. 19. Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else. Then find, engage and listen to customers and build a community based on helping and trust. Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.
  20. 20. Four words
  21. 21. Two words Thank you!
  22. 22. Contact Martin Waxman martinwaxman@gmail.com Blog: myPALETTE Twitter: @martinwaxman Inside PR

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