@martinwaxman #smwbarometer
Social	
  Media	
  Barometer	
  
	
  
Mar$n	
  Waxman	
  
September	
  25,	
  2013	
  
© 2013 ...
@martinwaxman #smwbarometer
Good	
  to	
  meet	
  you	
  IRL	
  
	
  
@martinwaxman
@martinwaxman #smwbarometer
Search	
  me…	
  
@martinwaxman #smwbarometer
Search	
  me…	
  
@martinwaxman #smwbarometer
Search	
  me…	
  
Ontogeny recapitulates phylogeny
Is	
  seman$c	
  search	
  
the	
  end	
  o...
@martinwaxman #smwbarometer
The	
  new	
  genera$on	
  gap	
  
@martinwaxman #smwbarometer
Mobility	
  means	
  
never	
  having	
  to	
  say	
  
you	
  can’t	
  reach	
  me	
  
@martinwaxman #smwbarometer
The	
  face	
  of	
  new	
  media	
  
We	
  do	
  the	
  programming	
  
but	
  we	
  don’t	
 ...
@martinwaxman #smwbarometer
Digital	
  first	
  
Beyond	
  	
  	
  publicity…	
  	
  
Time	
  for	
  	
  PR	
  to	
  lead	
...
@martinwaxman #smwbarometer
…puNng	
  things	
  in	
  focus	
  
@martinwaxman #smwbarometer
How we get there
1. Strategy
2. Training
3. Content
@martinwaxman #smwbarometer
Barometer
1.  Search me – semantic search…is it the end of
serendipity?
2.  Generation gap – 3...
@martinwaxman #smwbarometer
@martinwaxman #smwbarometer
Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
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Social Media Barometer at SMWTO13 - Martin Waxman

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If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore. And with all the new platforms and apps, it's hard to keep up and know what will stick, what's the next big thing and, most importantly of all, whether it fits with our business goals.

That's the subject for my Social Media Barometer, a forecast on the social and digital pressure points and prevailing winds of change.

Here are the trends I look at:
1. Search me – semantic search…is it the end of serendipity?
2. New generation gap – 35 is the dividing line and it's time for boomers to listen to millennials.
3. Mobility means never having to say you can't reach me - our online connections are always with us.
4. Face of new media – we’re the programmers, viewers producers and critics all rolled up into one.
5. Digital first communications – media’s adapting. PR can no longer sit idly by…

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Social Media Barometer at SMWTO13 - Martin Waxman

  1. 1. @martinwaxman #smwbarometer Social  Media  Barometer     Mar$n  Waxman   September  25,  2013   © 2013 Martin Waxman. All rights Reserved.
  2. 2. @martinwaxman #smwbarometer Good  to  meet  you  IRL     @martinwaxman
  3. 3. @martinwaxman #smwbarometer Search  me…  
  4. 4. @martinwaxman #smwbarometer Search  me…  
  5. 5. @martinwaxman #smwbarometer Search  me…   Ontogeny recapitulates phylogeny Is  seman$c  search   the  end  of   serendipity?    
  6. 6. @martinwaxman #smwbarometer The  new  genera$on  gap  
  7. 7. @martinwaxman #smwbarometer Mobility  means   never  having  to  say   you  can’t  reach  me  
  8. 8. @martinwaxman #smwbarometer The  face  of  new  media   We  do  the  programming   but  we  don’t  get  paid  
  9. 9. @martinwaxman #smwbarometer Digital  first   Beyond      publicity…     Time  for    PR  to  lead  
  10. 10. @martinwaxman #smwbarometer …puNng  things  in  focus  
  11. 11. @martinwaxman #smwbarometer How we get there 1. Strategy 2. Training 3. Content
  12. 12. @martinwaxman #smwbarometer Barometer 1.  Search me – semantic search…is it the end of serendipity? 2.  Generation gap – 35 is the new dividing line 3.  I’d like that to go– mobility means our online connections are always with us 4.  Face of new media – we’re the programmers yet we don’t get paid 5.  Digital first communications – media’s adapting. PR can no longer sit idly by…
  13. 13. @martinwaxman #smwbarometer
  14. 14. @martinwaxman #smwbarometer Contact: Martin Waxman martinwaxman@gmail.com Blog: myPALETTE Twitter: @martinwaxman Inside PR

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