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Social media barometer 2012

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Social media barometer 2012

  1. 1. Social Media Barometer Martin Waxman February 25, 2012© 2012 Martin Waxman. All rights Reserved.
  2. 2. Good to meet you IRL
  3. 3. Measuring atmospheric pressure
  4. 4. …brought to you by Google
  5. 5. 1. The new generation gap
  6. 6. 2. You’ve been pinned
  7. 7. 3. Search me
  8. 8. 4. Are we there yet?
  9. 9. 5. New media company
  10. 10. 6. Digital first
  11. 11. Barometer1. Generation gap – 35 is the new dividing line2. You’ve been pinned – interest-based versus social- based communities3. Search me – social search…is it the end of serendipity?4. Are we there yet – mobile means our world…to go5. New media companies– we’re the programmers but we don’t get paid6. Digital first – media’s adapting. PR can no longer sit idly by…
  12. 12. Contact: Martin Waxmanmartinwaxman@gmail.com Blog: myPALETTETwitter: @martinwaxman Inside PR

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