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Social Media Barometer




                                Martin Waxman
                               February 25, 2012

© 2012 Martin Waxman. All rights Reserved.
Good to meet you IRL
Measuring atmospheric pressure
…brought to you by Google
1. The new generation gap
2. You’ve been pinned
3. Search me
4. Are we there yet?
5. New media company
6. Digital first
Barometer
1. Generation gap – 35 is the new dividing line
2. You’ve been pinned – interest-based versus social-
   based communities
3. Search me – social search…is it the end of
   serendipity?
4. Are we there yet – mobile means our world…to go
5. New media companies– we’re the programmers
   but we don’t get paid
6. Digital first – media’s adapting. PR can no longer
   sit idly by…
Contact: Martin Waxman
martinwaxman@gmail.com
    Blog: myPALETTE
Twitter: @martinwaxman
        Inside PR

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Social media barometer 2012