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Martin Waxman McMaster Building Social Media Relationships 2011


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Martin Waxman McMaster Building Social Media Relationships 2011

  1. 1. Building Social Media Relationships Martin Waxman November 10, 2011© 2011 Martin Waxman. All rights Reserved.
  2. 2. Nice to meet you
  3. 3. Resume…
  4. 4. Or RESUME…
  5. 5. Social media… a view from above
  6. 6. “I’m old enough to know a lot of things, just fromlife experience. I know that newspapers arewhere you get your political news and how youlook for a job. I know that music comes fromstores. I know that if you want to have aconversation with someone, you call them on thephone. I know that complicated things likesoftware or encyclopedias have to be created byprofessionals.In the last 15 years, I’ve had to unlearn every oneof those things and a million others, becausethose things have stopped being true.” Clay Shirky, Here Comes Everybody
  7. 7. What is social media?
  8. 8. My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online.(from myPALETTE)
  9. 9. It’s all about relationships!
  10. 10. What else?• Like MSM (mainstream media)• …but without a filter• Leaps across borders in a single bound
  11. 11. And…• It’s DIY• Cost of entry? Practically non-existent• Two-way conversation• Word spreads fast
  12. 12. Why is social media important? Listen Engage Connect
  13. 13. A few considerations• Intersection of personal and professional• Need to set parameters; social media policy• New tools, old rules
  14. 14. What are your goals?
  15. 15. How do you get there?
  16. 16. The glue Really Simple Syndication RSS = subscribing
  17. 17.  Now vs. Then Blogging Writing and publishingPodcasts Radio/audioVideo/streaming TVVirtual communities Actual communitiesTwitter IM… telegramsSmartphones Telemarketing
  18. 18. Blogs
  19. 19. Connect and stay connected
  20. 20. Making it happen1. Comment2. Curate3. Create
  21. 21. Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
  22. 22. Resources And…• The Tipping Point by Malcolm Gladwell• Six Pixels of Separation by Mitch Joel• Groundswell by Charlene Li & Josh Bernoff• The Now Revolution by Jay Baer and Amber Nasland• Here Comes Everybody by Clay Shirky• Content Rules by Ann Handley & CC Chapman
  23. 23. Contact: Martin Blog:myPALETTE Twitter: @martinwaxman