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Danish RTB Summit november 2013

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TMG's view of the market

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Danish RTB Summit november 2013

  1. 1. Automated Trading: Improve performance of display Presentation: Publisher Market Date: Q1 2013
  2. 2. About us Presentation: Publisher Market Date: Q1 2013
  3. 3. About us Presentation: Publisher Market Date: Q1 2013
  4. 4. Presentation: Publisher Market Date: Q1 2013
  5. 5. ― Steve Jobs
  6. 6. TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
  7. 7. PROMISS Adspend Publisher
  8. 8. REALITY Adspend Publisher
  9. 9. What happened???
  10. 10. $81M $680M $400M $3100M $750M $1300M
  11. 11. GOAL Adspend Publisher
  12. 12. FUTURE Adspend Publisher
  13. 13. cannibalize yourself, before someone else will
  14. 14. REVENUE PER SOURCE 100% 80% 60% 40% 20% 0% 2009 2010 Automated 2011 Direct sales 2012
  15. 15. Sales Automated non automated
  16. 16. 50% revenue is handled by
  17. 17. The other 50% by a sales force of 25
  18. 18. 2013 180% 160% 140% 120% 100% 2013 80% 60% 40% 20% 0% Video Mobile
  19. 19. Sponsorships 250% 200% 150% Sponsorships 100% 50% 0% 2010 2011 2012 2013
  20. 20. So we didn’t cannibalize?
  21. 21. Expensive people started to focus on expensive products
  22. 22. Myth about RTB
  23. 23. Week #08 Week #10 Week #12 Week #14 Week #16 Week #18 Week #20 Week #22 Week #24 Week #26 Week #28 Week #30 Week #32 Week #34 Week #36 Week #38 Week #40 Week #42 Week #44 Week #46 Low CPM’s are getting high Index 250% 200% 150% 100% Index Linear (Index) 50% 0%
  24. 24. And not because of Dealids/PmP Revenu Deal Ids RTB non RTB
  25. 25. 2%
  26. 26. Our deal id..
  27. 27. Better relationship between advertiser and publisher…
  28. 28. Eliminate competition
  29. 29. ADDITIONAL MARGIN
  30. 30. Increase market position
  31. 31. Be aware of your partners… or
  32. 32. Whats next?
  33. 33. 2013
  34. 34. Independent technology is key
  35. 35. Selfservice
  36. 36. Or independent vendors!
  37. 37. Next year?
  38. 38. Publisher Market
  39. 39. Print
  40. 40. Thank you @Martinvdmeij

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