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Social Networking for PCG


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Presentation given to members of the Professional Contractors Group in the Cambridgeshire area on 3rd February 2009. The objective was to show how social networking can benefit their business

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Social Networking for PCG

  1. 2. <ul><li>Building Your Network </li></ul><ul><ul><li>Building relationships </li></ul></ul><ul><ul><li>Building your brand </li></ul></ul><ul><li>Building Your Knowledge </li></ul>Martin Stone Formant Ltd
  2. 3. Building Your Network <ul><li>Expose who you are </li></ul><ul><ul><li>By sharing what you’re up to </li></ul></ul><ul><ul><li>By sharing what you’re interested in </li></ul></ul><ul><ul><ul><li>Pictures, videos, music, groups </li></ul></ul></ul><ul><ul><li>Exposure brings risk </li></ul></ul><ul><ul><li>Be honest </li></ul></ul><ul><li>Others discover you </li></ul><ul><li>Discover others of like mind </li></ul><ul><li>Build Your Brand </li></ul>Martin Stone Formant Ltd
  3. 4. Building your Network - How <ul><li>Start with joining a network eg LinkedIn </li></ul><ul><ul><li>You could join several - follow where your existing contacts are. Could be one for personal eg Facebook and one for business </li></ul></ul><ul><li>More important than your history is your status… use something like Twitter to update your status in all your networks. </li></ul><ul><li>Link your ‘content’ sites to your network </li></ul><ul><ul><li>Eg Flickr, YouTube to Facebook </li></ul></ul>Martin Stone Formant Ltd
  4. 5. Link Content & Status to Network Facebook LinkedIn Twitter Flickr Martin Stone Formant Ltd
  5. 6. Building Your Knowledge <ul><li>Share what you discover </li></ul><ul><ul><li>Bookmarks eg Delicious </li></ul></ul><ul><ul><li>RSS Readers eg Google Reader </li></ul></ul><ul><ul><li>Have these update your network </li></ul></ul><ul><li>Discover what others share </li></ul><ul><ul><li>Find others with similar interests </li></ul></ul><ul><ul><li>Try SocialMedian great for subject groups and to discover people to follow. </li></ul></ul>Martin Stone Formant Ltd
  6. 7. Link Bookmarks & News Facebook LinkedIn g Reader Delicious Martin Stone Formant Ltd S|M
  7. 8. For the Adventurous <ul><li>Write your own blog(s) </li></ul><ul><li>Incorporate your other content services in your blog such as Flickr and YouTube </li></ul><ul><li>Include your Google Reader and Delicious Bookmarks in your Blog </li></ul><ul><li>Link your blog to your social networks </li></ul><ul><li>Alert others to your blog entries using TwitterFeed to feed Twitter </li></ul><ul><li>Then aggregate all your sites and your friends into FriendFeed </li></ul>Martin Stone Formant Ltd
  8. 9. Facebook LinkedIn Twitter FriendFeed Flickr Blog Martin Stone Formant Ltd Flickr Flickr Content Content Flickr YouTube Delicious G Reader Pictures Video Music Bookmarks News =
  9. 10. For the Developers, Analysts <ul><li>Lots of opportunities to use APIs to create add-ins, themes, links…. </li></ul><ul><li>Use of standards and neutral interfaces </li></ul><ul><ul><li>GNIP, OpenID, Oauth, OpenSocial </li></ul></ul><ul><li>Analysis & Design of Social Media </li></ul>Martin Stone Formant Ltd
  10. 11. If you want more <ul><li>See my blog entries </li></ul><ul><ul><li>Joining Up My Web Spaces 3 </li></ul></ul><ul><ul><li>My Location Aware Mobile Phone 2 </li></ul></ul><ul><li>My Blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>I will be putting these slides up on </li></ul><ul><ul><li> </li></ul></ul>Martin Stone Formant Ltd