“Who ate the last cookie” Martino Matijevic
Networking Begins (nibbles & drinks at the
From inspiration to booking...
who ate the last cookie?
co-Founder & Marketing Director
The Travel Magazine
Founder & CEO
WhichBudget Flight Search
CPA as method for judging content sites
Post-impression as ultimate performance
Role of content sites in the travel cycle
Importance of conversation/interaction in the
consumer visits 20
travel sites before
• Content sites play a major role in influencing the
• CPA is the main affiliate marketing metric but very
focused on action and „clicks‟
• Action right at the end of the purchase funnel, but
90% of work done beforehand
• Post-view shows potential of publisher, but does not
show the full picture – educated tenancy, multiattribution should be championed.