Ebay how they work - GAT travel Vietnam


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Ebay how they work - GAT travel Vietnam

  1. 1. Nguyen Chien Thang Nguyen Thi Yen Vy Duong Danh Chung Nguyen Dac Quy Vu Viet Dung Nguyen Lan Huong Whatever it is…..you can get i t on
  2. 2. C O N T E N T <ul><li>e B a y overview </li></ul><ul><li>Advantages of using an e B a y store </li></ul><ul><li>Promoting your e B a y store </li></ul><ul><li>Up selling on e B a y </li></ul><ul><li>Electronic Payment Systems </li></ul>
  3. 3. <ul><li>E b a y came into existence in 1995 </li></ul><ul><li>American company- Owner Pierre Omidyar </li></ul><ul><li>An online auction and shopping website in which people can buy or sell good and services worldwide </li></ul><ul><li>E b a y has established localized websites in thirty other countries </li></ul><ul><li>E b a y Inc. also own PayPal, Skype. StubHub, Bazee.com and other businesses </li></ul><ul><li>Core message was that E b a y is a company that is in the business of connecting people, not selling them </li></ul>overview
  4. 4. 1.Advantages of using an eBay store <ul><li>Over 147 million people are registered users on the site which means more potential customers to purchase your inventory. </li></ul><ul><li>A professional – looking Store gives you credibility as an online retailer and makes shopping easier for your buyers. </li></ul><ul><li>Drive buyers both on and off eBay, directly to your Store </li></ul><ul><li>The store also enables you to easily market your store merchandise. </li></ul><ul><li>eBay has provide the ability to list your items in a professional manner, so you can focus on selling your merchandise rather than the technical details of building and running a website. </li></ul>
  5. 5. <ul><li>2. Promoting your eBay store </li></ul>
  6. 6. eBay’ features help promoting your store <ul><li>eBay provides a dedicated Search Box in each store so buyers can search all items. </li></ul><ul><li>eBay show your Store’ icon on all your listing pages placing a link to the Shop eBay Stores on all search box and category pages. </li></ul><ul><li>It takes some minutes to set up a basic store, customize and brand your store ( Custom graphic, additional information) </li></ul><ul><li>Cross promotion. </li></ul>
  7. 7. Store Referral Credit <ul><li>You promote your eBay Store or your Store Inventory items from locations outside of eBay. </li></ul><ul><li>A buyer sees your promotion and goes directly to your eBay Store and purchase. </li></ul><ul><li>The Store Referral Credit is equal to 75% of the standard Final Value Fee. </li></ul><ul><li>You must use the correct code. </li></ul>
  8. 8. Driving Sales from Auctions to eBay Store <ul><li>Launch auctions that generate Lots of interest and traffic and then lead buyers to eBay Store. </li></ul><ul><li>Create a smart and appropriate eBay Store Categories. </li></ul><ul><li>Use free Shipping offer to attract visitors to eBay Stores. </li></ul>
  9. 9. <ul><li>3.Up-selling on eBay </li></ul>
  10. 10. Up-selling on eBay <ul><li>Up-selling is a process where you encourage a customer to purchase one or more products in addition to the product they are buying. </li></ul><ul><li>3 ways to work the eBay up-sell. </li></ul><ul><ul><li>Make an offer and have the buyer purchase the second item </li></ul></ul><ul><ul><li>Direct the buyer to web store </li></ul></ul><ul><ul><li>Make a direct offer in email or a link to website </li></ul></ul>
  11. 11. Up-selling off eBay <ul><li>Up-selling off eBay occur after completing an auction and you have the right to market to that customer directly. </li></ul><ul><li>This type of up-selling is usually done by e-mail. </li></ul><ul><li>Keep reselling to customer by newsletters and announcements. </li></ul>
  12. 12. <ul><li>4.Electronic Payment Systems </li></ul>
  13. 13. Marketplaces Payments Communications Electronic Payment Systems
  14. 14. <ul><li>The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts… </li></ul><ul><li>The PayPal accounts were free, no transaction fee </li></ul><ul><li>There are 2 ways to execute payment through PayPal </li></ul><ul><ul><li>Create “ Buy Now Button” : appropriate for buyers only purchasing one item </li></ul></ul><ul><ul><li>Create PayPal shopping cart : don’t have to purchase shopping cart software </li></ul></ul>PayPal