Social media & public relations

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Social media & public relations

  1. 1. Social Media, Viral Marketing and Public Relations<br />Joseph Martinelli, Ed.D.<br />Saturday, July 9, 2011<br />
  2. 2. Twitter<br />WordPress<br />FaceBook<br />Youtube<br />Flickr<br />Linkedin<br />Slideshare<br />Social Media Tools <br />
  3. 3. amashupis a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. <br />active role in the evolution of social software and Web 2.0<br />Salad Bar vs Melting Pot<br />Mashup!<br />
  4. 4. Business<br /> focus data into a single presentation and allow for collaborative action<br />Consumer<br />combines data from multiple public sources in the browser and organizes it through a simple browser user interface<br />Data<br />similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.<br />Three Types of Mashups<br />
  5. 5. Goals and Focus<br />Financial – Revenue, Expenses, Leads<br />Customers or End Users<br />Satisfaction, Support, Community Building<br />Brand<br />Awareness, Thought Leadership, Innovation<br />Design a Program Specific to Your Goals<br />Social Media – What do I do Now?<br />
  6. 6. Industry Trends<br />Key words and search terms<br />Influencers to follow<br />Competitors<br />Design a Program Specific to Your Goals<br />
  7. 7. Monitoring Tool<br />Listening & Measurement<br />Google Alerts<br />Addict-o-Matic<br />Trendistic<br />SocialMention<br />BlogPulse<br />BoardReader<br />What Tools do I Use?<br />
  8. 8. What Tools do I Use?<br />
  9. 9. Social Media - How do they all together?<br />
  10. 10. Developing a Plan<br />
  11. 11. Measurable Goals<br />
  12. 12. What are YOUR Goals!<br />
  13. 13. Resources & Key Terms<br />Resources<br />Google Alertshttp://www.google.com/alerts<br />Addict-o-Matic<br />http://addictomatic.com/<br />Trendistic<br />http://trendistic.com/<br />SocialMention<br />http://ww.socialmention.com/<br />BlogPulse<br />http://www.blogpulse.com/<br />BoardReader<br />http://boardreader.com/<br />CRM<br />Customer Relationship Management<br />ROI<br />Return on Investment<br />Monitoring Tool<br />Measures how much buzz you are getting on the internet<br />

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