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Magnets attract


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Magnets attract

  1. 1. Magnets Attract How does a volunteer programme attract?
  2. 2. In this session… <ul><li>We’ll look at </li></ul><ul><ul><li>The old and new breed of volunteer </li></ul></ul><ul><ul><li>What these people want from volunteering in </li></ul></ul><ul><ul><li>How you might respond </li></ul></ul><ul><ul><li>What this means for attracting new volunteers </li></ul></ul>
  3. 3. Exercise #1 – old and new volunteers <ul><li>In small groups </li></ul><ul><ul><li>Take a sheet of flipchart paper </li></ul></ul><ul><ul><li>Group A’s draw image to sum up traditional volunteers </li></ul></ul><ul><ul><li>Group B’s draw image to sum up 21 st century volunteers </li></ul></ul><ul><ul><li>Do not use any words, just images </li></ul></ul><ul><ul><li>Share your results with the group </li></ul></ul>
  4. 4. Volunteers – old and new breed <ul><li>Old breed </li></ul><ul><ul><li>Reliable </li></ul></ul><ul><ul><li>Committed </li></ul></ul><ul><ul><li>Duty/service driven </li></ul></ul><ul><ul><li>Loyal </li></ul></ul><ul><ul><li>Don’t like change </li></ul></ul><ul><li>New breed </li></ul><ul><ul><li>Flexible </li></ul></ul><ul><ul><li>Lead complex and busy lives </li></ul></ul><ul><ul><li>Want two-way relationships </li></ul></ul><ul><ul><li>Multiple interests and roles </li></ul></ul><ul><ul><li>Accept change and a variety of choice </li></ul></ul><ul><ul><li>Tech savvy </li></ul></ul>
  5. 5. Bridging the gap <ul><li>What people are looking for in volunteering </li></ul><ul><li>How organisations are engaging volunteers </li></ul><ul><li>Actions to ‘bridge the gap’ </li></ul>Source: Bridging The Gap (2011)
  6. 6. Gaps <ul><li>People want group activities but there are few on offer </li></ul><ul><li>People come with skills but don’t always want to use them </li></ul><ul><li>We have clearly defined roles but volunteers want to shape their own roles </li></ul><ul><li>We want long-term volunteers but people want shorter term, flexible ways to engage </li></ul><ul><li>We focus on our needs but volunteers have their own goals </li></ul>Source: Bridging The Gap (2011)
  7. 7. Why these gaps? <ul><li>Motivations, availabilities and interests change during our lives </li></ul><ul><li>Volunteering is a two-way relationship </li></ul><ul><li>Skills transfer and development is important </li></ul><ul><li>Time is our most valuable resource </li></ul>Source: Bridging The Gap (2011)
  8. 8. How can we respond? <ul><li>Optimal formula to build organisational capacity and strategically engage volunteers </li></ul><ul><ul><li>Design specific, set roles and be open to volunteers determining the scope of what they can offer. </li></ul></ul><ul><ul><li>Match skills to the needs of the organisation but don’t assume that everyone wants to use the skills related to their profession, trade, or education. </li></ul></ul><ul><ul><li>Be well organised but not too bureaucratic. </li></ul></ul>Source: Bridging The Gap (2011)
  9. 9. What does this mean for us? <ul><li>Re-think how we involve people to achieve our mission </li></ul><ul><li>Focus more on what needs doing than on how and when it is done </li></ul><ul><li>Be flexible and provide greater choice </li></ul><ul><li>Provide opportunities for online engagement </li></ul><ul><li>Build meaningful relationships with volunteers </li></ul><ul><li>Invest in support for volunteering </li></ul>Source: Bridging The Gap (2011)
  10. 10. Exercise #2 – how can you respond? <ul><li>On your own </li></ul><ul><ul><li>What one thing can you change tomorrow to make your organisation more magnetic? </li></ul></ul><ul><ul><li>What is the biggest challenge you face in becoming more magnetic? Why? </li></ul></ul><ul><li>In small groups </li></ul><ul><ul><li>Discuss the answers to these questions and share ideas. </li></ul></ul>
  11. 11. What does this mean for attracting new volunteers? <ul><li>We need to understand our audience much better </li></ul><ul><li>We need to reach out to them more effectively </li></ul><ul><li>We might need a different management/leadership balance </li></ul><ul><li>We need to avoid doing the things that repel people from our programmes… </li></ul>