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FOSM (9)            TURNER (15)                                   MULTICHANNEL (7)   PRAMER (8)
                                        GRAN TV (6)
                    Boomerang                                                        America Sports
Canal Fox                               Animal Planet             A&E
                    Cartoon Network                                                  Canal A
Cinecanal                               Discovery Channel         E! Entertainment
                    CNN Español                                                      Cosmopolitan
Fox Life                                Discovery Kids            MGM
                    CNN Internacional                                                El Gourmet.com
FX                                      Discovery Home & Health   History
                    Glitz                                                            Europa Europa
Nat Geo                                 TLC                       Bio
                    Infinito                                                         Film & Arts
The Film Zone                           Liv                       Casa TV
                    ISAT                                                             Reality TV
Universal Channel                                                 Cinemax
                    Much Music                                                       El Garage TV
Utilísima
                    Space               VIACOM (4)
Studio Universal
                    TCM                 MTV
                    TNT                 Nickelodeon
                    Warner Channel      VH1
                    TruTV               Comedy Central            ARTEAR (5)         DISNEY / ESPN (5)
                    TBS                                           Todo Noticias      Disney Channel
                    HTV                                           Volver             Disney XD
                                        SONY PICTURES (3)         Metro              Disney Junior
                                        AXN                       Magazine 24        ESPN
                                        Sony                      Q                  ESPN+
                                        Sony Spin
C5N
                                     FOSM                                                                     FOSM
                                                                                                                             Turner
         Cronica TV 4%                23%                                            Cronica TV   C5N          13%            17%
            3%                                                                          3%        7%
   TyC                                                                     Turner
   4%                                                                       18%
Fox Sport                                                                             TyC
   4%                                                                                 6%

                                                                                    Fox Sport                                             ESPN
                                                                                       3%                                                 18%
  Artear
   12%                                                                      ESPN
            MTV                                                             14%        Artear                                      Discovery
            3%                                                                          16%                                           6%
                   Pramer
                                                                                                        MTV
                     3%                            Discovery                                                              Multichannel
                             Multichannel                                                               4%       Pramer
                                                      5%                                                                       4%
                                  7%                                                                               3%




  Fuente: IBOPE MW Station / 2011. Base: Total Personas. Target: Ambos 18 a 49 AM
Sony Pictures                 FOSM                                                                                  C5N   FOSM
                         C5N                                                                                                                     Turner
         3%                                                                                                             6%
                         2%        24%                                                                  Sony Pictures          13%                15%
   TyC                                                                  Turner
   5%                                                                    18%                          TyC    3%

Fox Sport                                                                                             6%                                                    ESPN
   5%                                                                                                                                                       19%

                                                                                                     Fox Sport
                                                                                                        4%
 Artear
  11%

    MTV
    2%                                                                ESPN                                 Artear
                                                                                                                                                        Discovery
                                                                      15%                                   17%
                                                                                                                                                           6%
              Pramer                            Discovery                                                                     MTV    Pramer   Multichannel
                5%       Multichannel              5%                                                                         3%       5%          3%
                              5%




  Fuente: IBOPE MW Station / Enero- Noviembre 2012. Base: Total Personas. Target: Ambos 18 a 49 AM
#      Señal - Año 2010              Rating                         #      Señal - Año 2011              Rating             #    Señal - Ene -Nov 2012   Rating
1       Fox                            0,55                         1      Fox                             0,53             1    Fox                      0,57
2       Todo Noticias                  0,51                         2      Todo Noticias                   0,46             2    Todo Noticias            0,46
3       Disney Channel                 0,39                         3      TyC Sports                      0,32             3    Disney Channel           0,36
4       TyC Sports                     0,33                         4      Disney Channel                  0,31             4    Fox Sports               0,34
5       Fox Sports                     0,30                         5      Cinecanal                       0,30             5    TyC Sports               0,34
6       Cronica TV                     0,29                         6      Fox Sports                      0,29             6    Cinecanal                0,33
7       Cinecanal                      0,28                         7      Space                           0,28             7    Disney Jr                0,30
8       Universal Channel              0,26                         8      Cartoon Network                 0,25             8    Space                    0,28
9       TNT                            0,26                         9      TNT                             0,25             9    TNT                      0,26
10      Cartoon Network                0,25                        10      Disney Jr                       0,24             10   Universal Channel        0,22
11      Space                          0,23                        11      Universal Channel               0,23             11   FX                       0,20
12      C5N                            0,22                        12      C5N                             0,23             12   C5N                      0,20
13      Disney Jr                      0,22                        13      Cronica TV                      0,19             13   Warner Channel           0,20
14      Warner Channel                 0,21                        14      Disney XD                       0,19             14   The Film Zone            0,19
15      Discovery Kids                 0,19                        15      Discovery Kids                  0,18             15   Disney XD                0,19
16      Studio Universal               0,17                        16      Warner Channel                  0,17             16   ESPN+                    0,19
17      The Film Zone                  0,16                        17      ESPN+                           0,16             17   Volver                   0,19
18      FX                             0,16                        18      Volver                          0,16             18   A24                      0,18
19      Disney XD                      0,16                        19      FX                              0,15             19   Cartoon Network          0,18
20      Magazine 24                    0,15                        20      The Film Zone                   0,14             20   AXN                      0,17
21      AXN                            0,14                        21      ESPN                            0,14             21   ESPN                     0,16
22      A24                            0,13                        22      Magazine 24                     0,14             22   History                  0,16
23      ESPN+                          0,13                        23      Nickelodeon                     0,14             23   Discovery Kids           0,14
24      ISAT                           0,13                        24      AXN                             0,14             24   Magazine 24              0,13
25      ESPN                           0,12                        25      Studio Universal                0,12             25   TCM                      0,13
26      MGM                            0,11                        26      A24                             0,12             26   Utilisima                0,12
27      Discovery Channel              0,10                        27      History                         0,10             27   Nickelodeon              0,12
28      Nickelodeon                    0,10                        28      TCM                             0,10             28   Studio Universal         0,11
29      National Geographic            0,09                        29      National Geographic             0,09             29   Discovery Channel        0,10
30      Sony                           0,09                        30      ISAT                            0,09             30   Infinito                 0,10


     Fuente: IBOPE MW Station / 2010-2012– Base: Total Personas – Target: Ambos 18 a 49 AM, Bloque Prime Time: 17 a 02 hs
0,80                       Comienzo de                                                                                Comienzo de
                            Temporada                                                                                  Temporada
0,70                          2011                                                                                       2012
0,60                                                                                                 Fin de
                                                                                                   Temporada
0,50                                                                                                 2011
0,40
0,30
0,20
0,10
0,00
       Ene 11 Feb 11 Mar 11 Abr 11 May 11 Jun 11         Jul 11   Ago 11 Sep 11 Oct 11 Nov 11 Dic 11 Ene 12 Feb 12 Mar 12 Abr 12 May 12 Jun 12   Jul 12   Ago 12 Sep 12 Oct 12 Nov 12

                    Cosmopolitan                   Discovery Home & Health                    E! Entertainment        El Gourmet.com               Utilisima              Glitz




        Fuente: IBOPE MW Station / Ene 11 - Nov 2012– Base: Total Personas / Target: W 25 y + / Horario: 10 a 17hs
Fuente: IBOPE MW Station. Enero – Diciembre 2011 Bloque horario: All Day
Audiencia TV
                Paga Interior
                    63%

                Audiencia TV
                Paga Capital y
                  GBA 37%
Fuente: Lamac
Credenciales enero   noviembre 2012
Credenciales enero   noviembre 2012

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Credenciales enero noviembre 2012

  • 1.
  • 2.
  • 4. <
  • 5. • • • • • • • • • •
  • 6. FOSM (9) TURNER (15) MULTICHANNEL (7) PRAMER (8) GRAN TV (6) Boomerang America Sports Canal Fox Animal Planet A&E Cartoon Network Canal A Cinecanal Discovery Channel E! Entertainment CNN Español Cosmopolitan Fox Life Discovery Kids MGM CNN Internacional El Gourmet.com FX Discovery Home & Health History Glitz Europa Europa Nat Geo TLC Bio Infinito Film & Arts The Film Zone Liv Casa TV ISAT Reality TV Universal Channel Cinemax Much Music El Garage TV Utilísima Space VIACOM (4) Studio Universal TCM MTV TNT Nickelodeon Warner Channel VH1 TruTV Comedy Central ARTEAR (5) DISNEY / ESPN (5) TBS Todo Noticias Disney Channel HTV Volver Disney XD SONY PICTURES (3) Metro Disney Junior AXN Magazine 24 ESPN Sony Q ESPN+ Sony Spin
  • 7. C5N FOSM FOSM Turner Cronica TV 4% 23% Cronica TV C5N 13% 17% 3% 3% 7% TyC Turner 4% 18% Fox Sport TyC 4% 6% Fox Sport ESPN 3% 18% Artear 12% ESPN MTV 14% Artear Discovery 3% 16% 6% Pramer MTV 3% Discovery Multichannel Multichannel 4% Pramer 5% 4% 7% 3% Fuente: IBOPE MW Station / 2011. Base: Total Personas. Target: Ambos 18 a 49 AM
  • 8. Sony Pictures FOSM C5N FOSM C5N Turner 3% 6% 2% 24% Sony Pictures 13% 15% TyC Turner 5% 18% TyC 3% Fox Sport 6% ESPN 5% 19% Fox Sport 4% Artear 11% MTV 2% ESPN Artear Discovery 15% 17% 6% Pramer Discovery MTV Pramer Multichannel 5% Multichannel 5% 3% 5% 3% 5% Fuente: IBOPE MW Station / Enero- Noviembre 2012. Base: Total Personas. Target: Ambos 18 a 49 AM
  • 9.
  • 10. # Señal - Año 2010 Rating # Señal - Año 2011 Rating # Señal - Ene -Nov 2012 Rating 1 Fox 0,55 1 Fox 0,53 1 Fox 0,57 2 Todo Noticias 0,51 2 Todo Noticias 0,46 2 Todo Noticias 0,46 3 Disney Channel 0,39 3 TyC Sports 0,32 3 Disney Channel 0,36 4 TyC Sports 0,33 4 Disney Channel 0,31 4 Fox Sports 0,34 5 Fox Sports 0,30 5 Cinecanal 0,30 5 TyC Sports 0,34 6 Cronica TV 0,29 6 Fox Sports 0,29 6 Cinecanal 0,33 7 Cinecanal 0,28 7 Space 0,28 7 Disney Jr 0,30 8 Universal Channel 0,26 8 Cartoon Network 0,25 8 Space 0,28 9 TNT 0,26 9 TNT 0,25 9 TNT 0,26 10 Cartoon Network 0,25 10 Disney Jr 0,24 10 Universal Channel 0,22 11 Space 0,23 11 Universal Channel 0,23 11 FX 0,20 12 C5N 0,22 12 C5N 0,23 12 C5N 0,20 13 Disney Jr 0,22 13 Cronica TV 0,19 13 Warner Channel 0,20 14 Warner Channel 0,21 14 Disney XD 0,19 14 The Film Zone 0,19 15 Discovery Kids 0,19 15 Discovery Kids 0,18 15 Disney XD 0,19 16 Studio Universal 0,17 16 Warner Channel 0,17 16 ESPN+ 0,19 17 The Film Zone 0,16 17 ESPN+ 0,16 17 Volver 0,19 18 FX 0,16 18 Volver 0,16 18 A24 0,18 19 Disney XD 0,16 19 FX 0,15 19 Cartoon Network 0,18 20 Magazine 24 0,15 20 The Film Zone 0,14 20 AXN 0,17 21 AXN 0,14 21 ESPN 0,14 21 ESPN 0,16 22 A24 0,13 22 Magazine 24 0,14 22 History 0,16 23 ESPN+ 0,13 23 Nickelodeon 0,14 23 Discovery Kids 0,14 24 ISAT 0,13 24 AXN 0,14 24 Magazine 24 0,13 25 ESPN 0,12 25 Studio Universal 0,12 25 TCM 0,13 26 MGM 0,11 26 A24 0,12 26 Utilisima 0,12 27 Discovery Channel 0,10 27 History 0,10 27 Nickelodeon 0,12 28 Nickelodeon 0,10 28 TCM 0,10 28 Studio Universal 0,11 29 National Geographic 0,09 29 National Geographic 0,09 29 Discovery Channel 0,10 30 Sony 0,09 30 ISAT 0,09 30 Infinito 0,10 Fuente: IBOPE MW Station / 2010-2012– Base: Total Personas – Target: Ambos 18 a 49 AM, Bloque Prime Time: 17 a 02 hs
  • 11. 0,80 Comienzo de Comienzo de Temporada Temporada 0,70 2011 2012 0,60 Fin de Temporada 0,50 2011 0,40 0,30 0,20 0,10 0,00 Ene 11 Feb 11 Mar 11 Abr 11 May 11 Jun 11 Jul 11 Ago 11 Sep 11 Oct 11 Nov 11 Dic 11 Ene 12 Feb 12 Mar 12 Abr 12 May 12 Jun 12 Jul 12 Ago 12 Sep 12 Oct 12 Nov 12 Cosmopolitan Discovery Home & Health E! Entertainment El Gourmet.com Utilisima Glitz Fuente: IBOPE MW Station / Ene 11 - Nov 2012– Base: Total Personas / Target: W 25 y + / Horario: 10 a 17hs
  • 12. Fuente: IBOPE MW Station. Enero – Diciembre 2011 Bloque horario: All Day
  • 13.
  • 14. Audiencia TV Paga Interior 63% Audiencia TV Paga Capital y GBA 37% Fuente: Lamac