Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Branding in
corporate learning
Why does
differentiation
matter?
Using chat in this
webinar
Our speaker
John Helmer, marketing and
communications consultant
A question
What would make this a
successful webinar for you?
Webinar
September 2019
John Helmer Consulting
Learning & Brand
AFFECTIVE TRIGGERS
▸ Simple
▸ Extreme
▸ Singular
▸ First/last
OUTSIDE
IN
▸touchpoints
▸moments of truth
▸Zmots
THE ORGANISATION IS AN ICEBERG
THE ORGANISATION IS AN ICEBERG
INSIDE
OUT
▸purpose
▸ values
Questions?
One final question . . .
How well did this webinar
meet your expectations?
Thankyou!
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Branding in corporate learning final - why does differentiation matter?
Upcoming SlideShare
Loading in …5
×

of

Branding in corporate learning final - why does differentiation matter? Slide 1 Branding in corporate learning final - why does differentiation matter? Slide 2 Branding in corporate learning final - why does differentiation matter? Slide 3 Branding in corporate learning final - why does differentiation matter? Slide 4 Branding in corporate learning final - why does differentiation matter? Slide 5 Branding in corporate learning final - why does differentiation matter? Slide 6 Branding in corporate learning final - why does differentiation matter? Slide 7 Branding in corporate learning final - why does differentiation matter? Slide 8 Branding in corporate learning final - why does differentiation matter? Slide 9 Branding in corporate learning final - why does differentiation matter? Slide 10 Branding in corporate learning final - why does differentiation matter? Slide 11 Branding in corporate learning final - why does differentiation matter? Slide 12 Branding in corporate learning final - why does differentiation matter? Slide 13 Branding in corporate learning final - why does differentiation matter? Slide 14 Branding in corporate learning final - why does differentiation matter? Slide 15 Branding in corporate learning final - why does differentiation matter? Slide 16 Branding in corporate learning final - why does differentiation matter? Slide 17 Branding in corporate learning final - why does differentiation matter? Slide 18 Branding in corporate learning final - why does differentiation matter? Slide 19 Branding in corporate learning final - why does differentiation matter? Slide 20 Branding in corporate learning final - why does differentiation matter? Slide 21 Branding in corporate learning final - why does differentiation matter? Slide 22 Branding in corporate learning final - why does differentiation matter? Slide 23 Branding in corporate learning final - why does differentiation matter? Slide 24 Branding in corporate learning final - why does differentiation matter? Slide 25
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Branding in corporate learning final - why does differentiation matter?

Download to read offline

This is the slide deck used by John Helmer in our webinar on branding and differentiation in corporate learning, which took place on 11 September 2019. John explains the roll of the brand and how it can be used to stand out in the market.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Branding in corporate learning final - why does differentiation matter?

  1. 1. Branding in corporate learning Why does differentiation matter?
  2. 2. Using chat in this webinar
  3. 3. Our speaker John Helmer, marketing and communications consultant
  4. 4. A question What would make this a successful webinar for you?
  5. 5. Webinar September 2019 John Helmer Consulting Learning & Brand
  6. 6. AFFECTIVE TRIGGERS ▸ Simple ▸ Extreme ▸ Singular ▸ First/last
  7. 7. OUTSIDE IN ▸touchpoints ▸moments of truth ▸Zmots
  8. 8. THE ORGANISATION IS AN ICEBERG
  9. 9. THE ORGANISATION IS AN ICEBERG
  10. 10. INSIDE OUT ▸purpose ▸ values
  11. 11. Questions?
  12. 12. One final question . . . How well did this webinar meet your expectations?
  13. 13. Thankyou!

This is the slide deck used by John Helmer in our webinar on branding and differentiation in corporate learning, which took place on 11 September 2019. John explains the roll of the brand and how it can be used to stand out in the market.

Views

Total views

135

On Slideshare

0

From embeds

0

Number of embeds

34

Actions

Downloads

0

Shares

0

Comments

0

Likes

0

×