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  1. 1. Advanced Facebook By Martin Brossman
  2. 2. Goals of using Social Media for business <ul><li>Increase Revenue </li></ul><ul><li>Reduce cost of marketing and new client acquisition </li></ul><ul><li>Improve Customer Satisfaction </li></ul>
  3. 3. <ul><li>Listening: Paying attention to the flow of conversation on-line </li></ul><ul><li>Responding: Interacting with your existing network </li></ul><ul><li>Engaging: Reaching out and building new relationships </li></ul><ul><li>Creating: Developing content for the web </li></ul><ul><li>Measuring: Defining business metrics and tracking results </li></ul><ul><li>Post links, pictures, videos, etc. </li></ul>Building relationships on-line Thanks to Rob Laughter
  4. 4. Growing your Facebook network <ul><li>Marketing has become a conversation that businesses have with customers </li></ul><ul><li>Listen to your market </li></ul><ul><li>Acknowledge concerns and address them to build trust </li></ul><ul><li>Your customers will give you feedback </li></ul>
  5. 5. Keeping customers’ attention <ul><li>Good content </li></ul><ul><li>Engage, entertain, inform </li></ul><ul><li>Get ideas from; Google/alerts and Keywords </li></ul><ul><li>Reach out to hubs </li></ul><ul><li>Which friends have the most friends </li></ul>
  6. 6. Keywords drive FB page <ul><li>The text area has the keywords for your business. </li></ul><ul><li>Your content is rich in keywords </li></ul><ul><li>You watch the insights and analytics to tune this. </li></ul>
  7. 7. Status line - there is a new status feature to ask questions <ul><li>You can now ask questions of your Fans </li></ul><ul><li>If you get no response you can always remove it </li></ul><ul><li>Ask questions where you are comfortable with any answer (other then profanity). </li></ul><ul><li>It will scroll down over time, that is ok. </li></ul>
  8. 8. Best times to post on Facebook <ul><li>Morning Posts Are More Effective morning brand posts are 39.7% more effective in terms of user engagement than those published in the afternoon. Top of the hour (:0 to :15 minutes) is best. </li></ul><ul><li>Facebook conversation is steady throughout the day, starting at 8 a.m. EST to 5 p.m. PST. </li></ul><ul><li>There are three main spikes in Facebook post activity: 11 a.m., 3 p.m. and 8 p.m. EST during the workweek. The peak time being 3 p.m. EST or noon PST. </li></ul><ul><li>Wednesday is the peak day for conversation volume. </li></ul><ul><li>The lowest day for conversation volume is Sunday . </li></ul><ul><li>The highest volume of posts occurs on Monday . </li></ul><ul><li>The highest volume of comments occurs on Wednesday . </li></ul>
  9. 9. Ideas for quality content <ul><li>Using Google’s keyword tool </li></ul><ul><li>Google Trends </li></ul><ul><li>Google Alerts </li></ul><ul><li> </li></ul><ul><li>Include a photo, link or video in every post </li></ul><ul><li>Use the new questions feature at times </li></ul><ul><li>Make sure to respond but let others respond first </li></ul>
  10. 10. P laces to post your Facebook page <ul><li>Your website before the break </li></ul><ul><li>On your page like or </li></ul><ul><li>Your Linkedin profile </li></ul><ul><li>Make sure to add the address in your shop or on printed content when you say join us on Facebook </li></ul><ul><li>Using a QR code </li></ul><ul><li>More important is making sure there is useful content on your page when people come to visit it. </li></ul>
  11. 11. So people remember you… <ul><li>Use A Consistent Design </li></ul><ul><li>Determine Your Brand Personality </li></ul><ul><li>Have A Consistent Dialogue </li></ul><ul><li>Define Your Target Market </li></ul><ul><li>Know What Your Brand Is Selling </li></ul><ul><li>Figure Out The Terms That Drive Action From Your Target Market </li></ul><ul><li>Listen To Your Target Market </li></ul>
  12. 12. Mobile Uploads <ul><li>Post from your phone </li></ul><ul><ul><li>Click Edit Page </li></ul></ul><ul><ul><li>Then Mobile </li></ul></ul><ul><ul><li>You can use the email address or SMS Texting </li></ul></ul><ul><ul><li>Only the text on the subject line is used </li></ul></ul>
  13. 13. Insights and Analytics <ul><li>Lets us see what content people interact with </li></ul><ul><li>Key concepts: - Impressions: # of times it was seen on your wall or News Feed of Fans </li></ul><ul><ul><li>Feedback: % of comments & likes per impressions </li></ul></ul><ul><ul><li>Use the info to deliver better content. </li></ul></ul>Following slides by Anthony S. Policastro -
  14. 18. “ Using Facebook as YOUR BUSINESS” feature <ul><li>You can now post as your business. </li></ul><ul><li>1 st Switch </li></ul><ul><li>2 nd Like the page </li></ul><ul><li>3 rd Post to it </li></ul><ul><ul><li>Their page will show up in your “Like” area on your business page. </li></ul></ul>
  15. 19. Badges
  16. 20. Contests <ul><li>You must administer ALL contests on Facebook via a third-party app ON the Facebook platform.  Most popular is </li></ul><ul><li> </li></ul>Some others are: Fanappz Votigo ContextOptional Strutta Offerpop
  17. 21. Promotions allowed by Facebook
  18. 22. What not to do on Facebook <ul><li>a drawing where winners get selected. You can’t use Facebook to “collect entries.” You cannot contact winners inside Facebook at all—via email, chat or posting on their wall—you cannot post winners on your page wall. </li></ul><ul><li>A photo contest where you post winners on your Facebook page </li></ul>
  19. 23. Facebook profile photo <ul><li>Main profile picture 180 X 540 pixels </li></ul><ul><li>Go to ‘Photos’ on the left side of the page, click on profile pictures and ‘Change Profile Picture’. Upload the photo. </li></ul><ul><li>‘ Edit thumbnail’ by clicking the blue link on the picture itself in the upload area to set the area of the thumbnail image </li></ul><ul><li>Thumbnail is a 90px by 90px square </li></ul>
  20. 24. Building a customized landing page
  21. 25. Best times to post on Facebook <ul><li>conversation is steady throughout the day, starting at 8 a.m. to 5 p.m. </li></ul><ul><li>3 main spikes in post activity: 11 a.m., 3 p.m. and 8 p.m. during the week ( peak time is 3 pm) </li></ul><ul><li>lowest day for conversation is Sunday </li></ul><ul><li>highest volume of posts occurs on Monday </li></ul><ul><li>highest volume of comments occurs on Wednesday. </li></ul>
  22. 26. Adding Video to your page with the right keywords
  23. 27. Search Engine Optimization <ul><li>Use Real Business name </li></ul><ul><li>Don’t change it </li></ul><ul><li>Go to </li></ul><ul><li>Google doesn’t like generic names; </li></ul><ul><li>They may remove them </li></ul>
  24. 28. Keywords <ul><li>Info tabs </li></ul><ul><li>About area </li></ul><ul><li>Photo captions </li></ul>
  25. 29. Things to avoid <ul><li>Putting self in wrong category </li></ul><ul><li>Same name </li></ul><ul><li>Using personal page as business page </li></ul>
  26. 30. How to get more fans <ul><li>Don’t buy them! </li></ul><ul><li>Give customers a reward or a prize for a Like </li></ul><ul><li>Example: </li></ul><ul><li>Example: Raleigh car wash </li></ul>
  27. 31. QR codes <ul><li>Where to build one </li></ul>
  28. 32. Advanced Facebook By Martin Brossman