Sustainability                    Assessment , Solutions and Applied Research      Life Cycle Based Ecolabeling for Agricu...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability               Sustainability               Assessment , Solutions and Applied Research               Assess...
Sustainability                Assessment , Solutions and Applied Research   The GLOBAL 2000 adaptive labeling approach for...
Sustainability                Assessment , Solutions and Applied Research    Use case: Pro Planet – Austria fruit vegetabl...
Sustainability                              Assessment , Solutions and Applied Research   The building blocks of the progr...
Sustainability                Assessment , Solutions and Applied Research   The focus of our indicator system   12/1/2012 ...
Sustainability                 Assessment , Solutions and Applied Research   Farm based indicators   N-balance    P-balanc...
Sustainability                  Assessment , Solutions and Applied Research    Per service unit indicators:    Carbon-foot...
Sustainability                 Assessment , Solutions and Applied Research    Data needed:    Field records (machine use e...
Sustainability                 Assessment , Solutions and Applied Research   Transparency over production chain        Inf...
Sustainability                Assessment , Solutions and Applied Research   The Soft side of Labeling:         Involvement...
Sustainability                 Assessment , Solutions and Applied Research   Stakeholder Process                          ...
Sustainability                Assessment , Solutions and Applied Research   Results   After starting with the labeling of ...
Sustainability                Assessment , Solutions and Applied Research   Comparing production systems   12/1/2012      ...
Sustainability                      Assessment , Solutions and Applied Research               3.5                3        ...
Sustainability                    Assessment , Solutions and Applied Research    Comparing products:                      ...
Sustainability                                             Assessment , Solutions and Applied Research                    ...
Sustainability                Assessment , Solutions and Applied Research  Ten Success factors  1.   Largely relying on da...
Sustainability                 Assessment , Solutions and Applied Research   Vision for green labeling:   1. GDA for envir...
Sustainability                Assessment , Solutions and Applied Research   Thank You!   12/1/2012                        ...
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Life cycle based ecolabeling for agricultural products in Austria

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Presentation at the "” Multi Stakeholder Forum on Environmental Claims. EU-Commission DG SANCO (Consumer & Health). Brussels, Belgium

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Life cycle based ecolabeling for agricultural products in Austria

  1. 1. Sustainability Assessment , Solutions and Applied Research Life Cycle Based Ecolabeling for Agricultural Products in Austria the GLOBAL 2000 adaptive labeling approach for agricultural products Martin Wildenberg, Tanja Altaparmakova, Kewin Comploi, Dominik Frieling 12/1/2012 128/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  2. 2. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research Structure of the talk Some thoughts on green claims Who we do it The system Results Success factors 12/1/2012 228/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  3. 3. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research What is a green product? A product that is environmentally friendly according to resource use and emissions along the whole life cycle and is produced under fair conditions. 2/5/2012 12/1/2012 628/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  4. 4. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research First Challenge: Sustainability is complex Comple x 2/5/2012 12/1/2012 728/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  5. 5. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research First Challenge: Simple marketing relies on simple massages 2/5/2012 12/1/2012 828/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  6. 6. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research Second Challenge: 1+1 = ∫(x) = Sustainability SUSTAINABILITY Different views on sustainability exist 2/5/2012 12/1/2012 928/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  7. 7. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research Third Challenge: Requires trust – that easily can be destroyed by others 2/5/2012 12/1/2012 1028/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  8. 8. Sustainability Sustainability Assessment , Solutions and Applied Research Assessment , Solutions and Applied Research Fourth Challenge: Some times messages are Consume less really simple but do not go along with marketing strategies 2/5/2012 12/1/2012 1128/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  9. 9. Sustainability Assessment , Solutions and Applied Research The GLOBAL 2000 adaptive labeling approach for sustainable agricultural products Aim: • set incentives for farmers, distributors and retailers to adopt a more sustainable production mode • inform consumers about environmental impacts of their choices. 12/1/2012 1328/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  10. 10. Sustainability Assessment , Solutions and Applied Research Use case: Pro Planet – Austria fruit vegetable and eggs The Label In Germany & Austria - Identify & resolve social and ecological hot-spots in the production chain In Austria: For fruits, vegetables and eggs: Cooperation between Caritas, REWE International AG & GLOBAL 2000 12/1/2012 1428/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  11. 11. Sustainability Assessment , Solutions and Applied Research The building blocks of the program Ecological Sustainability Indicator set Rules and regulations Stakeholder process Pesticide Monitoring Consumer Safety GRASP & SA 8000 Good Agricultural Social Practice Global Gap Practice Caritas PRP 12/1/2012 1528/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  12. 12. Sustainability Assessment , Solutions and Applied Research The focus of our indicator system 12/1/2012 1628/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  13. 13. Sustainability Assessment , Solutions and Applied Research Farm based indicators N-balance P-balance Calculated by INL Humus-balance using the model REPRO (Hülsbergen Pesticide use et al 2003) Energy intensity 12/1/2012 1728/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  14. 14. Sustainability Assessment , Solutions and Applied Research Per service unit indicators: Carbon-footprint Biotic Material Input A-biotic Material Input Water input Area used Field to shelf 12/1/2012 1828/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  15. 15. Sustainability Assessment , Solutions and Applied Research Data needed: Field records (machine use etc.) Pesticide use Yields In case of fruit rotation the data should cover at least three years Data on other inputs (energy & materials) collection via standardized form Calculated by using factors from the EcoInvent Database 12/1/2012 1928/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  16. 16. Sustainability Assessment , Solutions and Applied Research Transparency over production chain Information about CO2 footprint of apple juice at proplanet-label.at 12/1/2012 2128/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  17. 17. Sustainability Assessment , Solutions and Applied Research The Soft side of Labeling: Involvement Knowledge exchange Education = Participation 12/1/2012 2328/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  18. 18. Sustainability Assessment , Solutions and Applied Research Stakeholder Process Participants: •Producer •Distributor •Producer-organization Benchmarking •Quality Management Regulations •Experts Hotspots •GLOBAL 2000 •Caritas 12/1/2012 2428/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  19. 19. Sustainability Assessment , Solutions and Applied Research Results After starting with the labeling of Austrian open-land strawberries in June 2010… • Over 500 farms have submitted data in 2012 • 25 product groups have been screened from which • 17 products labeled. • 50+ stakeholder workshops have been conducted 12/1/2012 2528/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  20. 20. Sustainability Assessment , Solutions and Applied Research Comparing production systems 12/1/2012 2728/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  21. 21. Sustainability Assessment , Solutions and Applied Research 3.5 3 2.5 Tomato Greenhouse AUT 2 (Gas-heating) 1.5 Tomato Greenhouse AUT (comunity heating) 1 Cocktail Tomato ESP 0.5 (tunnel) 0 Tomato ESP (tunnel) Tomato AUT (tunnel) 12/1/2012 2828/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  22. 22. Sustainability Assessment , Solutions and Applied Research Comparing products: Pesticide use index 18 16 16 15 15 14 12 10 9 7 8 5 5 6 5 5 4 4 2 1 2 2 0 Pro-Planet product 12/1/2012 2928/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  23. 23. Sustainability Assessment , Solutions and Applied Research Comparing producers: Variation in Pesticide Index in 138 apple producers Pflanzenschutz-Index Häufigkeit und Menge von Pestizid-Anwendungen 2011 40,0 35,0 30,0 Pf lanzenschutzindex Pro Planet-Äpf el Ihr Betrieb (Mittelw ert aller Schläge) OptimumgrenzePflanzenschutz-Index 25,0 Toleranzgrenze 20,0 15,0 10,0 5,0 0,0 12/1/2012 3028/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  24. 24. Sustainability Assessment , Solutions and Applied Research Ten Success factors 1. Largely relying on data that is available and recorded anyway 2. Indicators point at hotspots 3. Indicators cover resource use, emissions & health 4. Improvements can be quantified & communicated 5. Indicators are relevant for producers 6. Life cycle approach – transparency and responsibility over production chain 7. Third party assessments 8. Stakeholder involvement 9. Cooperation with important stakeholders: supermarket-chain, GlobalG.A.P. and farm management software 10. Constant evaluation, adaptation and further development 12/1/2012 3328/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  25. 25. Sustainability Assessment , Solutions and Applied Research Vision for green labeling: 1. GDA for environmental impact (combination of general and product specific indicators) 2. Make use of labeling & certification process 3. Easy access of environmental product information for customers (low barriers from label to product information) Impact = i 12/1/2012 3528/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at
  26. 26. Sustainability Assessment , Solutions and Applied Research Thank You! 12/1/2012 3628/11/2012 MDEC - DG SANCO martin.wildenberg@global2000.at

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