ACWinvestigate. innovate. inspire.                                  BEAUTY
investigate. innovate. inspire.   about us    We believe that we possess all the skills you will ever    need to complete ...
investigate. innovate. inspire.   who we are    The ACW team is extremely experienced in many sectors.    Key to our conti...
investigate. innovate. inspire.   our approach    Our strategy has been to improve the impact and    effectiveness of our ...
investigate. innovate. inspire.                                                                 some of our lovely        ...
investigate. innovate. inspire.   credentials    ACW are responsible employers and    advocate environmental and ethical  ...
investigate. innovate. inspire.      beauty     portfolio
Bobbi Brown – Direct Mail      Personalisation of message increases  receptivity and buyer response. This campaign       s...
Bobbi Brown – Advert / Emailer                                 investigate. innovate. inspire.
Bobbi Brown – BNTM Live event                                investigate. innovate. inspire.
Bobbi Brown – Promotional Newspaper                                                                                       ...
Bobbi Brown – Bounce Back Cards / Tshirt                                                                 EXTRA AMAZING    ...
Bobbi Brown – Press Release                                                                                              T...
Bobbi Brown – Launch Event Invite / Email                                                                                 ...
Trade Export Email Newsletters                                 investigate. innovate. inspire.
Elemis – QVC Newsletter                          investigate. innovate. inspire.
Elemis - “Gift with purchase”                                Choose   5 from 10                                           ...
Elemis - Consumer Magazine Adverts                                     investigate. innovate. inspire.
Elemis - “Starlight Collection” Campaign                                           investigate. innovate. inspire.
Elemis - “Starlight Collection” on QVC                                         investigate. innovate. inspire.
Elemis – Roadshow Bus                        investigate. innovate. inspire.
shu uemura – cleansers brochure                     shu uemura Limited Edition Oils                       “All sold in the...
shu uemura – makeup brochure                               investigate. innovate. inspire.
Garnier – logo and packaging                               investigate. innovate. inspire.
Garnier – packaging designand illustration                                     d und                                  ste ...
Kiehl’s – direct mail                        investigate. innovate. inspire.
Monu – website/e-commerce                  investigate. innovate. inspire.
Lancôme –skincare brochure                    investigate. innovate. inspire.
Lancôme – complexion brochures                                 investigate. innovate. inspire.
Lancôme – web banners                        investigate. innovate. inspire.
Lancôme – POS                investigate. innovate. inspire.
Boots – GiftCard and leaflet                               investigate. innovate. inspire.
Studio 3, Vineyard Heights, 20 Mor tlake High Street, London SW14 8JNtel +44 ( 0 ) 20 8392 4330 | fax +44 ( 0 ) 20 8392 43...
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ACW Beauty Portfolio 2012

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Our diverse range of clients includes; Bobbi Brown, Garnier, Giorgio Armani, Elemis, Clinique, Dior, Lancômeand Guerlain to name a few, where we have worked on a series of projects large and small offering research, strategy, online and offline marketing solutions. Our expertise covers the following areas:
- Strategy and Consulting
- Graphic Design
- Digital Communications
- Social Marketing
- Brand Communications
- Online/Offline Strategy
- Content Management
- Print
- Advertising
- App Development

Despite the economic downturn, we have doubled our turnover in the last four years and continue to grow our areas of expertise. One of the reasons for our success include our track record for delivering considerable return on investment for our clients, recent examples include a 1000% ROI on a direct mail campaign for Bobbi Brown and a 17% increase in Chlamydia testing rates in Barnet, following a sexual health campaign we conducted for BU21 aimed at young adults aged 18-24.

We are an approved supplier to a number of organisations including; the United Nations, the LVMH Group, the World Health Organisation, the NHS and Estée Lauder. Our qualifications include; Recommended Agency Register status, N3 compliance and ISO 9001. If you would like to find out more or view further examples, please visit our website at www.acw.uk.com.

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ACW Beauty Portfolio 2012

  1. 1. ACWinvestigate. innovate. inspire. BEAUTY
  2. 2. investigate. innovate. inspire. about us We believe that we possess all the skills you will ever need to complete a project successfully, whatever its size or complexity. Over 10 years ago, ACW was founded from two companies, one specialising in advertising & print and the other in new media. we are experts in identifying The combination of disciplines and expertise enabled us to become a the optimum full-service consultancy with the ability to approach problem-solving route to from a truly balanced perspective, advise on complete solutions and success avoid ‘top-down’ approaches.
  3. 3. investigate. innovate. inspire. who we are The ACW team is extremely experienced in many sectors. Key to our continued success is an in-house team able to advise and guide you through every stage of your project. Working alongside your team, we’ll help create a measurable, integrated marketing plan that meets your budget and resources. We assign a team to bring the right skills to every project and comprises the following roles: exceptional • consultants • brand designers designers • roject managers p • graphic designers who bring innovative (creative and technical) • illustrators thinking to • social marketing experts • web designers every project • researchers • programmers • copywriters
  4. 4. investigate. innovate. inspire. our approach Our strategy has been to improve the impact and effectiveness of our projects by becoming more evaluative and proactive. We have managed this by utilising research and social marketing principles that inform everything we do to achieve measurable results. ACW’s approach to any project is a consultative one, it is only by assessing and evaluating the requirements of all parties involved that a truly effective solution can be reached. Often this will involve challenging perceptions to deliver innovative solutions that return a real return on investment.
  5. 5. investigate. innovate. inspire. some of our lovely clients diversity We work for a wide range of clients, in many different sectors - this gives us the expertise, ideas and knowledge mix to handle any project successfully CMYK version
  6. 6. investigate. innovate. inspire. credentials ACW are responsible employers and advocate environmental and ethical standards in everything we do. UN approved supplier We are also accredited to the following: approved Enfield Community Services supplier ISO 9001 N3 compliance Estée Lauder approved WHO approved supplier supplier
  7. 7. investigate. innovate. inspire. beauty portfolio
  8. 8. Bobbi Brown – Direct Mail Personalisation of message increases receptivity and buyer response. This campaign saw a 1000% return on investment. investigate. innovate. inspire.
  9. 9. Bobbi Brown – Advert / Emailer investigate. innovate. inspire.
  10. 10. Bobbi Brown – BNTM Live event investigate. innovate. inspire.
  11. 11. Bobbi Brown – Promotional Newspaper 强大 我  很清楚亮泽、光滑与保湿的肌肤,才是展现亮丽肤质 4949 - Bobbi Brown - Extra_Repair Newspaper 8pp_Finished Size: 297 x 360 mm - Cover - English SPRING 2012 的先决条件。我们年轻的时候,自然拥有这些肌肤特 质。问题是环境侵袭因子、生活习惯与自然老化,会 逐渐伤害肌肤而顿时显出疲态。我以此为出发点,要求纽约、东 京与上海的保养品研发团队,设计出能够逆转与明显改善此问题 的产品。经过广泛研究与研发程序,他们设计出具有抗老更新肌 肤功效的至盈修护复合精华(Extra Repair Complex)。搭配滋 修护 养肌肤的润泽成分,能为肌肤补充必需水分与保养功效,展现更 加清新、光滑、紧实与亮丽的肤质。 Extra NEws 功效 The Proof is in the Mirror. Bobbi launched her skincare balms Ingredient Spotlight: After using Extra Repair Moisturizing 4949 - Bobbi Brown - Extra_Repair Newspaper 8pp_Finished Size A4 - Cover - English Balm for 4 weeks, the majority of women 10 years ago after a family ski trip in Extra Repair Complex discovered a noticeable improvement in the appearance of their skin. Telluride left her skin exceedingly dry. Extra Repair Moisturizing Balm H They’ve been a cult favourite ever since, 95% reported more moisture in their skin providing skin with amazing texture 91% experienced a and the ultimate in moisture. healthy glow Now, with the introduction of 80% found their skin felt firmer Extra Repair Moisturizing Balm Argireline® Peptide Helps improve skin’s and Extra Repair Moisturizing support structure Extra Repair Moisturizing Balm SPF 25 89% described Balm SPF 25, the balms offer improved skin moisturization anti-ageing benefits, too. 85% saw a healthy glow Both contain Extra Repair Complex 83% felt their featuring two key ingredients – skin looked smoother Argireline® Peptide and Clary Sage Ferment. Their names may not roll off the tongue but they’re just what skin needs. Clary Sage Ferment Aids cell turnover and helps strengthen skin’s protective moisture barrier Results You Can See Softer, more smooth and supple looking skin investigate. innovate. inspire.
  12. 12. Bobbi Brown – Bounce Back Cards / Tshirt EXTRA AMAZING FOUNDATION New EXTRA Repair Foundation SPF 25 “The secret to youthful-looking skin.” Book your Secret to Perfect Skin lesson now discover Bobbi’s top tips for healthy, youthful glowing skin. Available January 2012 Power Packed SKINCARE New EXTRA Repair Skincare “The secret to youthful-looking skin.” Book your Secret to Perfect Skin lesson now discover Bobbi’s top tips for healthy, youthful glowing skin. Available January 2012 investigate. innovate. inspire.
  13. 13. Bobbi Brown – Press Release The New Classics “Like a great pair of glasses, the Tortoiseshell Collection is about standout eyes.” Bold glasses are as much a fashion staple as they are a personal statement. Now revered as a stylish accessory, a great pair of frames is a must have. Bobbi chooses between her iconic black frames and a pair of tortoiseshell frames – ones which served as the inspiration Summer 2011 Tortoiseshell behind her new Tortoiseshell Collection for summer. The Tortoiseshell Collection is Bobbi’s modern take on a classic look. Stunning shadows in shades ranging from bronze to gold to Collection espresso are housed in gorgeous tortoiseshell compacts with gold detailing; one is for lighter skin and the other is best suited to darker Bobbi Brown Press Office complexions. To balance the look of the warmer tones on the eyes, Dafna Shelemy dshelemy@bobbi-brown.co.uk 0870 034 6802 cheeks and lips are dressed up in soft nudes. Hannah Lloyd hlloyd@bobbi-brown.co.uk 0870 034 6751 Stockists Number 0870 034 2566 www.bobbibrown.co.uk New, Limited Edition New, Limited Edition Sand Tortoiseshell Bronze Tortoiseshell Eye Palette Eye Palette Ivory Eye Shadow Banana Eye Shadow New Gold Bar Sparkle Eye Shadow New Gold Nugget Sparkle Eye Shadow New Desert Sand Metallic Eye Shadow New Amber Shimmer Wash Eye Shadow New Terracotta Eye Shadow Copper Cocoa Shimmer Wash Eye Shadow New Antique Rose Eye Shadow New Tiger Eye Metallic Eye Shadow Hot Stone Eye Shadow New Bronze Metallic Eye Shadow New Sandy Rose Metallic Eye Shadow New Olive Sparkle Eye Shadow Black Chocolate Eye Shadow Espresso Eye Shadow Limited Edition Rich Lip Color SPF12 RRP: UK £48.00 / Ireland €57.50 Bobbi’s lightweight, colour-saturated lipstick. Created with a colourless base, On Counter Date: July 2011 Rich Lip Color showcases the true colour of pigments. Plus, this creamy and emollient formula moisturises and conditions lips as it protects with SPF12. Soft Nude Twig RRP: UK £16.00 / Ireland €22.50 On Counter Date: July 2011 New High Shimmer Lip Gloss Our newest lip gloss delivers the ultimate in shimmer, shine and colour. The formula glides on smoothly and provides medium to full coverage. Bare Sparkle Beach Citrus RRP: UK £16.00 / Ireland €22.50 On Counter Date: July 2011 New, Limited Edition Tortoiseshell Mini Brush Set Exclusively available at Selfridges and Brown Thomas Bobbi’s essential brushes, perfectly sized for travel and on-the-go makeup application. Set includes four brushes: Mini Angle Eye Shadow, Mini Eye Sweep, Mini Blush and Mini Ultra Fine Eye Liner, all tucked into a chic tortoise vintage inspired slim line clutch. Perfect for your evening purse, gym bag or flight bag, this brush set always fits. RRP: UK £55.00 / Ireland €60.00 On Counter Date: July 2011 investigate. innovate. inspire.
  14. 14. Bobbi Brown – Launch Event Invite / Email 4607_Bobbi Brown_Tortoise Collection Invite_A5_Front TORTOISESHELL COLLECTION Like a great pair of glasses, Bobbi Brown’s new Tortoiseshell Collection is all about standout eyes. Inspired by her own tortoiseshell frames, Bobbi designed the collection to complement—rather than compete with— your glasses. Stunning shadows in shades ranging from bronze to gold to espresso are housed in gorgeous tortoiseshell compacts with gold detailing. “When it comes to eye makeup and glasses, I believe in keeping things simple. It’s not about piling on more makeup – it’s about using the right makeup and techniques.” Please join us for the launch of our Summer 2011 Limited Edition Colour Collection Tortoise Bobbi’s Tips on Wearing Makeup Glasses Less is definitely more. Wearing glasses draws attention to your eyes, so keep your eye makeup simple. Stick to neutral shades like Amber Shimmer Wash Eye Shadow, and save the bold colours Tuesday 19th April 2011 for your lips. Don’t forget Corrector and Creamy Concealer —a must for all women, but especially if you’re wearing glasses. 9.00am – 11.30am Eye liner is essential. Artistry Presentation Adjusting liner thickness is important when you’re wearing glasses—if your frames are thick, apply a thicker line to the 9.30am, 10.00am 10.30am upper lash line so that eyes stand out. If your frames are thinner, a softer line works great. The Amber Suite Make sure the brows are defined. 4th Floor Bronze Tortoiseshell Eye Palette Frames draw attention to the brows, so be sure to keep your arches well groomed. Pluck or trim any scraggly hairs, and fill in RRP: £48.00 / €57.50 May Fair Hotel holes or sparse spots with a brow pencil or powder shadow. Stratton Street If your prescription makes your eyes look bigger… W1J 8LT Use a light hand, and be sure to blend everything carefully—the last thing you want is to magnify any mistakes. For shadows, go with RSVP: hlloyd@bobbi-brown.co.uk neutral shades like Gold Nugget Sparkle Eye Shadow. Liner should be delicate and thin, with one coat of mascara to open up the eyes. If your prescription makes your eyes look smaller… Be sure to line your eyes all the way around. Use a liner that is darker than your natural eye colour to create contrast, which will help define the eyes. Finish with two coats of mascara for a refreshed look. Rich Lip Color SPF12 RRP: £16.00 / €22.50 Tortoiseshell Mini Brush Set Exclusively available at Selfridges and Brown Thomas RRP: £55.00 / €60.00 investigate. innovate. inspire.
  15. 15. Trade Export Email Newsletters investigate. innovate. inspire.
  16. 16. Elemis – QVC Newsletter investigate. innovate. inspire.
  17. 17. Elemis - “Gift with purchase” Choose 5 from 10 Worth Up to €120! investigate. innovate. inspire.
  18. 18. Elemis - Consumer Magazine Adverts investigate. innovate. inspire.
  19. 19. Elemis - “Starlight Collection” Campaign investigate. innovate. inspire.
  20. 20. Elemis - “Starlight Collection” on QVC investigate. innovate. inspire.
  21. 21. Elemis – Roadshow Bus investigate. innovate. inspire.
  22. 22. shu uemura – cleansers brochure shu uemura Limited Edition Oils “All sold in the first month” investigate. innovate. inspire.
  23. 23. shu uemura – makeup brochure investigate. innovate. inspire.
  24. 24. Garnier – logo and packaging investigate. innovate. inspire.
  25. 25. Garnier – packaging designand illustration d und ste er te PAEDIATRIC CONTROL Veryhigh 50+ SPF investigate. innovate. inspire.
  26. 26. Kiehl’s – direct mail investigate. innovate. inspire.
  27. 27. Monu – website/e-commerce investigate. innovate. inspire.
  28. 28. Lancôme –skincare brochure investigate. innovate. inspire.
  29. 29. Lancôme – complexion brochures investigate. innovate. inspire.
  30. 30. Lancôme – web banners investigate. innovate. inspire.
  31. 31. Lancôme – POS investigate. innovate. inspire.
  32. 32. Boots – GiftCard and leaflet investigate. innovate. inspire.
  33. 33. Studio 3, Vineyard Heights, 20 Mor tlake High Street, London SW14 8JNtel +44 ( 0 ) 20 8392 4330 | fax +44 ( 0 ) 20 8392 4335 | www.acw.uk.com | info@acw.uk.com

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