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Web 4.0 im Tourismus Anna.Log 2016

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Vortrag von Martin Schobert, Geschäftsführer tourismusdesign am Anna.Log 2016, Konferenz "Digitalisierung im Tourismus", Niederösterreich Werbung.

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Web 4.0 im Tourismus Anna.Log 2016

  1. 1. Web 4.0 im Tourismus 360° Gast im Fokus
  2. 2. Start Eiffelturm Was ist Web 4.0?
  3. 3. Web 4.0 Tourismus
  4. 4. Web 4.0 Tourismus?
  5. 5. Web 4.0 Tourismus??
  6. 6. STARTEN WIR LIEBER MIT DER GESCHICHTE TOURISMUSWERBUNG.
  7. 7. AM ANFANG WAR DAS PLAKAT
  8. 8. DANN KAM RADIO ALS TRENDIGES “NEW MEDIA”!
  9. 9. PRINT DURCH STEIGENDE NACHFRAGE ZEITUNGEN UND MAGAZINEN
  10. 10. DANN ÄNDERTE TV ALLES UND FÜR IMMER!
  11. 11. UND SCHLIESSLICH „DIE INTERNETS“!
  12. 12. INTERACTIVE
  13. 13. Heute: Eine Reihe von Spezialisten die wie Pilze aus Boden schiessen - und es werden immer mehr…
  14. 14. Das digitale Universum Der Rest des Universums Konsumenten Nutzer
  15. 15. Kommunikations Strategie Digitale Strategie Das digitale Universum Der Rest des Universums
  16. 16. DAS BRINGT UNS INS JAHR 2016.
  17. 17. DAS BRINGT UNS INS JAHR 2015. UND FÜHRT UNS MÖGLICHERWEISE:
  18. 18. ZUM TOD DIGITALER STRATEGIEN …
  19. 19. ZUM TOD DIGITALER STRATEGIEN … OHNE 360° PERSPEKTIVE GAST
  20. 20. Quelle: McKinsey & Forrester: http://marketing-made-simple.com/articles/purchase-funnel.htm Was will der Gast?
  21. 21. 22 360° Gast - analog + digital
  22. 22. So könnte es sein ...
  23. 23. So könnte es sein ...
  24. 24. So könnte es sein ...
  25. 25. Tourismusmarketing = Reise des Gastes
  26. 26. Was ist jetzt genau zu tun? Und wie?
  27. 27. Was ist jetzt zu tun? 4 Säulen im Tourismus 4.0 Erlebnis Personalisierung Automatisierung Kompetenz
  28. 28. Biete ich heute schon individuelle, nahtlos digital unterstützte Reiseerfahrungen? Über mehrere digitale und analoge Kanäle? Gelingt es unsere Gäste zu beeindrucken? Digitale Services unterstützen Erlebnis Erlebnis
  29. 29. 32
  30. 30. 33
  31. 31. Marie erklärt den Wörthersee
  32. 32. Social - CRM Personalisierte Erfahrung Individualisierte Ansprache im Marketing Personalisierte Services im Marketing Erlebnis Personalisierung
  33. 33. kuhforyou.at
  34. 34. Vom Marketing zum Mediahaus Content Management und Kuration schafft massgeschneiderte Inhalte der Destination: DMO sammelt, veredelt, arrangiert Geschichten die bewegen.
  35. 35. Nützen wir Medien / Kooperation Verteilung Inhalten? Automatisierung und neue Wege Erlebnis Personalisierung Automatisierung
  36. 36. Habe ich Zeit, Geld, Wissen digitale Ziele erreichen? Digitale Kompetenz Erlebnis Personalisierung Automatisierung Kompetenz
  37. 37. Serviceorganisation für Gast + Gastgeber
  38. 38. Wir haben digitale Kontrolle über Marken verloren. Also gestalten wir doch die Inhalte.
  39. 39. Associate Partner mit freundlicher Unterstützung von Oliver Puhe, Niederösterreich Werbung, http://www.naturskyddsforeningen.se/nr Küss’ die Hand, die Damen. Auf Wiedersehen, die Herren.

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