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2014 09 25 Sport and its supporters: keep in touch with the crowd

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Sports and its supporters: keep in touch with the crowd #SMWrdam

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2014 09 25 Sport and its supporters: keep in touch with the crowd

  1. 1. Keep in touch with the crowd Sport and its supporters #SMWRdam | 25 september 2014 Martijn Rijk | +31 6 29 437 111 | @martijnrijk
  2. 2. Whitepaper Analyze buzz @ events http://bit.ly/analyzebuzzatevents
  3. 3. http://www.flickr.com/photos/highersights/6231641551/
  4. 4. • 420.000 Sources • 9 mio posts • Social media sources • News, blogs, comments • Forums, reactions • Lexis Nexis • Profile information
  5. 5. Fans are online
  6. 6. Start monitoring some days in advance localize fans feeling use of language most active persons
  7. 7. read posts add metadata/tags analyze report inform communicate/webcare Ben de Graaf (30) Matchday
  8. 8. Search queries? hashtags (#feyaja and #klassieker) incidents, curses location, traffic and facilities, inc. gps tagged images (photo en video) posts from visitors Specific people like Kenneth Vermeer, Fred Rutten,
  9. 9. ‘war language’ and footballjargon most curse before and after match most video/photo content before the match traffic dominant 2,5 hours before match
  10. 10. Learnings! Work as a team with security, medics and club communicate via hangout/whatsapp/porto use multiple tools to monitor updating search queries is an ongoing process listening is a start interact on incidents and questions use webcare
  11. 11. #usetheforce

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