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Measuring Social Media in a Large Corporation

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Short (10 minute) presentation I did for Measurement Camp Ireland in October 2009.
This presentation covers the difficult points about social media adoption in a large organization.

Published in: Technology, Business
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Measuring Social Media in a Large Corporation

  1. 1. Measuring Social Media in a Large Corporation<br />All sections to appear here<br />
  2. 2. Measuring Social Media in a Large Corporation<br />Martha Rotter<br />martharo@microsoft.com<br />@martharotter<br />
  3. 3. What Are the Problems with Social Media in a Large Corporation?<br />pptPlex Section Divider<br />The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.<br />
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  6. 6. Sometimes You’re Preaching to the Choir<br />&lt;image removed for copyright/&gt;<br />
  7. 7. And the Not-So-Great Thing About Working for a Large Company?<br />&lt;image removed for copyright/&gt;<br />When they get it wrong, it’s much more painful. And more work.<br />Sometimes they don’t get it at all.<br />Sometimes they jump in head-first.<br />E.g., Microsoft Company meeting this year with internal Twitterers.<br />
  8. 8. What About the Naysayers?<br />pptPlex Section Divider<br />The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.<br />
  9. 9. A Question I Hear All The Time: <br />
  10. 10. &quot;The only thing you learn from Twitter is what Twitter usersthink, and that&apos;s less than X% of our customers... <br />
  11. 11. ...so why all the effort?&quot;<br />
  12. 12. So you [eventually]need a system.<br />
  13. 13. But First<br />
  14. 14. You Need to Know Why You’re There At All<br />
  15. 15. Convincing a large company is not about getting buy-in for social media.<br /> It&apos;s about understanding what problems they want to solve & then figuring out if and how social media can help. <br /> Then you instantly have metrics.<br />
  16. 16. How About an Example?<br />pptPlex Section Divider<br />The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.<br />
  17. 17. Example: Amplifiers<br />What is an amplifier?<br />Why use them?<br />How are they measurable?<br />
  18. 18. We’re Trying to Evolve From This<br />
  19. 19. To This: <br />
  20. 20. Is It All Perfect?<br />pptPlex Section Divider<br />The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.<br />
  21. 21. Where Are We Still Struggling?<br />
  22. 22. Next Steps<br />

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