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2017 trends i det strategiske
indholdsarbejde
Inspirationsoplæg
Marta Karolina Olsen
Januar 2017
• Visuelt indhold
• Instant content (live)
• Minimalisme
• "Mig"-centrisk
• Employee advocacy
• Conversational design (cha...
1. Visuelt indhold
1. Visuelt indhold
1. Visuelt indhold
Kilde: Google
2. Instant content
3. Minimalisme
Artikel: https://komsprog.dk/youve-got-five-seconds-to-blow-my-mind-306502b3bb14#.v8g7qu35h
4. “Mig”-centrisk
4. “Mig”-centrisk
5. Employee Advocacy
Kilde: http://www.capitolcommunicator.com/employee-advocacy-and-the-power-of-social-media-sharing/
6. Conversational design
6. Conversational design
Singulariteten
kommer…
6. Conversational design
6. Conversational design
7. Data
Kilde: http://www.kommunikationsforum.dk/artikler/Den-store-maaling-af-K-faget-i-Europa
7. Data
Kilder: www.facebook.com og
http://www.joshspeters.com/the-convergence-of-search-and-social-part-1/search-social-c...
8. Kanalmix og optimering
8. Kanalmix og optimering
Kilde: https://www.facebook.com/madmedmindrekemi/
8. Kanalmix og optimering
Platform Website FB
Page
Instagram LinkedIn
Page
YouTube Nyheds-
brev
Radio Presse
Overordnet
fo...
8. Kanalmix og optimering
https://designschool.canva.com/blog/social-media-image-size/
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Inspirationsoplæg om 2017-trends i digitalt indhold af Marta Karolina Olsen

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Inspirational talk on 2017-trends in digital content.

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Inspirationsoplæg om 2017-trends i digitalt indhold af Marta Karolina Olsen

  1. 1. 2017 trends i det strategiske indholdsarbejde Inspirationsoplæg Marta Karolina Olsen Januar 2017
  2. 2. • Visuelt indhold • Instant content (live) • Minimalisme • "Mig"-centrisk • Employee advocacy • Conversational design (chatbots) • Data • Kanalmix og optimering 2017-trends i det strategisk indholdsarbejde
  3. 3. 1. Visuelt indhold
  4. 4. 1. Visuelt indhold
  5. 5. 1. Visuelt indhold Kilde: Google
  6. 6. 2. Instant content
  7. 7. 3. Minimalisme Artikel: https://komsprog.dk/youve-got-five-seconds-to-blow-my-mind-306502b3bb14#.v8g7qu35h
  8. 8. 4. “Mig”-centrisk
  9. 9. 4. “Mig”-centrisk
  10. 10. 5. Employee Advocacy Kilde: http://www.capitolcommunicator.com/employee-advocacy-and-the-power-of-social-media-sharing/
  11. 11. 6. Conversational design
  12. 12. 6. Conversational design Singulariteten kommer…
  13. 13. 6. Conversational design
  14. 14. 6. Conversational design
  15. 15. 7. Data Kilde: http://www.kommunikationsforum.dk/artikler/Den-store-maaling-af-K-faget-i-Europa
  16. 16. 7. Data Kilder: www.facebook.com og http://www.joshspeters.com/the-convergence-of-search-and-social-part-1/search-social-consumer-behavior
  17. 17. 8. Kanalmix og optimering
  18. 18. 8. Kanalmix og optimering Kilde: https://www.facebook.com/madmedmindrekemi/
  19. 19. 8. Kanalmix og optimering Platform Website FB Page Instagram LinkedIn Page YouTube Nyheds- brev Radio Presse Overordnet formål Primær aktivitet Primær målgruppe Typisk indhold Kanalejer Indholds- leverandør Udbytte
  20. 20. 8. Kanalmix og optimering https://designschool.canva.com/blog/social-media-image-size/

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