eLearning and mLearning: a communication perspective @ Nigeria mLearning Workshop

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eLearning and mLearning: a communication perspective @ Nigeria mLearning Workshop

  1. 1.  eLearning and mLearning: a communication perspective 18 June 2013, Scientific M-Learning Workshop University of Nsukka, Nigeria Marta Pucciarelli NewMinE, Università della Svizzera italiana (Lugano, Switzerland)
  2. 2. eLearning as a context  Evolution of technologies of the word: from handwriting up to mobile devices  Mobile age (Traxler)  Re-contextualizing education as conversation in context (Sharples)
  3. 3. eLearning as strategy The TRIANGULA FRAMEWORK MODEL (Cantoni 2007)
  4. 4. From eLearning to mLearning “personal, spontaneous, disruptive, oppor tunistic, informal, pervasive, situated, private, context-aware, bite-sized and portable” (Traxler, 2009b). Learner-centered approach Mobility of learners and of their learning experience
  5. 5. Learning through mobile is.. Collaborative Situated Authentic Personalized
  6. 6. Classes eLearning Meetings Formal Mobile Learning can be... Self-study Exploring Internet Surfing Unexpected Reading Coaching Mentoring Informal Intentional Community Teaming Playing Marcia L. Conner, 2004
  7. 7. UNESCO CHAIR ICT for sharing experiences, f oster cultural encounters ICT4D eTourism eLearning ICT to develop and promote sustainable tourism in World Heritage Sites Training Small Medium enterprises
  8. 8. Sustainable tourism? opposed to a trend of mass tourism active involveme nt of local community preserve the unique local tradition & the way of life Tourism that benefit the traveller as well as the local destination in its natural, social, cultural and economic dimension.
  9. 9. M-Learning in practice.. Three main projects: Conceptualisation project THE TRAVEL MACHINE On-going project MOBILE APP FOR UNESCO WHS Forthcoming project MORE - TOURISM
  10. 10. The travel machine Conceptualisation a mobile app that seek to change a traveller's behaviour in order to:  Enhance the experience  Foster intercultural understanding and learning  Contribute to a shift from leisure/business to cultural tourism
  11. 11. Fogg’s persuasion theory VS Travel Machine The Travel Machine (TM) combine information design and persuasion theory (Fogg)  INCREASE USE FREQUENCY Game based on a vocabulary game and game testing destinationrelated knowledge Rewards: virtual reward and titles (ex. Four star japan expert)  IMPROVE LEARNING by triggering informative and reflective learning process
  12. 12. Fogg’s persuasion theory VS Travel Machine  INCREASE MOTIVATION Travel Advisor assists the traveller by providing information, posing challenges and offering regular feedback. Personal Travel Diary: it increases user’s awareness of his steady travel progress and it motivates him to add further material Social Networks: the TM integrates the possibility to send notes and messages with friends and travellers, sharing personal diaries with them, ask for information and tips
  13. 13. Mobile app for UNESCO world heritage sites SUSTAINABILITY GOALS: • • • • educating tourists and influencing their behaviours, sensitizing tourists about the value of the sites, foster cultural encounters between tourists and locals, ensuring understanding. BENEFICIARIES: • Local population, • students, • tourists
  14. 14. HOME
  15. 15. MAP (online and offline)
  16. 16. EXPLORE (list of points of interest)
  17. 17. FUN & TOURISM
  18. 18. MORE-Tourism MObile storytelling and REsponsible Tourism development of South Africa Interplay between ICT, responsible tourism development with a focus on mobile storytelling and mobile learning Concept of the project: Tourism as an opportunity for cultural encounters, mediated by mobile technologies as platform for knowledge sharing
  19. 19. MORE-Tourism The project aim to understand if and how ICT can: 1- Promote a more active role for South African Small, Medium and Micro Enterprise (SMME) as agents of responsible tourisms 2- Encourage a responsible tourism behaviour, one that respect the environment, engages actively in understanding and learning about the local society and culture, fosters cultural exchanges and bring economic benefits to local community
  20. 20. MORE-Tourism: To meet these goals, we focus on: 1- The potential of STORYTELLING as an effective communication modality fit for transposing local perspectives in rich representation media 2- The potential of MOBILE TECHNOLOGIES to shape the tourist’s experience and give it educational value
  21. 21. MORE-Tourism: Research goals  Understand how can local tourist providers be trained to communicate effectively with a tourist audience in order to: - market their product/services - encourage tourist’s attention and sensitivity to the local society, culture and environment  Assess the impact of mobile technologies on -tourist’s learning about a destination, -decision-making, -attitude and behaviour change during the visit.
  22. 22. MORE-Tourism Operational objectives:  Develop a transferable package for a tourism providers to present and promote their products and services through digital story telling and ICT  Train 80 representatives of local small, medium and micro enterprises  Design a mobile storytelling tourism application  Assess the impact of mobile storytelling on tourist’s learning, decision-making and attitudes and behavioural changes
  23. 23. Thanks for your attention Any questions? New Media in Education Laboratory, USI, Lugano www.newmine.org Marta Pucciarelli: marta.pucciarelli@usi.ch

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