Twitter - brand solutions manager application - Luke Marshall

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Here's a presentation I put together for a brand solutions role with Twitter Japan. I was eventually unsuccessful as I didn't speak Japanese, but did get the call and found the process of selling myself rewarding.

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Twitter - brand solutions manager application - Luke Marshall

  1. 1. Luke Marshall’s Twitter Application in presentation format and starring Built in Keynote ’09 Thursday, 13 June 13 1 @marshwah 12th June 2013
  2. 2. Meet Luke. He is an online marketer skilled at account management, endto-end digital strategy and implementation, and leveraging extended networks. 2 Thursday, 13 June 13 12th June 2013
  3. 3. A fan of your platform. 3 Thursday, 13 June 13 12th June 2013
  4. 4. Sharing many achievements. 4 Thursday, 13 June 13 12th June 2013
  5. 5. But not without loss. 5 Thursday, 13 June 13 12th June 2013
  6. 6. The objective of this presentation 6 Thursday, 13 June 13 12th June 2013
  7. 7. Is to tell his story. ...and address criteria listed in the Brand Program Manager role advertised on your site, and hopefully in the process, also highlight his ability to weave a story and build a compelling presentation. It will also address some questions that may naturally arise from seeing his application. ? 7 Thursday, 13 June 13 12th June 2013
  8. 8. But what it won’t be able to do. Is answer everything (although it will do a damn fine job of trying). Hopefully though - it will be enough to open up the dialogue with your company, because after all - isn’t that what social is about? ;) 8 Thursday, 13 June 13 12th June 2013
  9. 9. So let’s get started. 9 Thursday, 13 June 13 12th June 2013
  10. 10. The credentials 10 Thursday, 13 June 13 12th June 2013
  11. 11. Experience working with sales. In his current day-to-day, Luke works together with sales executives on the top brands. The stakes are high, and being able to deal with lots of stakeholders is a necessary skill. 11 Thursday, 13 June 13 12th June 2013
  12. 12. Account and campaign management experience. Luke has managed campaigns large and small for brands. At he started off trafficking and reporting campaigns, before working his way up to digital planning and buying. At he was acting digital lead for the Unilever business in Australia - in command of AUD$15m annual spend and clientfacing to its brand managers and media controller. 12 Thursday, 13 June 13 12th June 2013
  13. 13. Finds tricky projects are the most fun. Working with multiple publishers, an ambitious digital agency, and a client who wanted to push the boundaries - Luke delivered a digital marketing campaign for Lynx Dry that included a bespoke video generator With diminishing inventory levels and a limited budget to promote the Kid’s Choice Awards in 2010 Luke negotiated and implemented a countdown timer with remarketing capability on two major kid’s publishers 13 Thursday, 13 June 13 12th June 2013
  14. 14. Makes the boring interesting. Luke finds data so interesting that he wants to share a forum post from 2011 detailing his tongue-in-cheek statistical analysis of his forum contributions versus publisher ad revenue. He seriously digs pivot tables and has the historical proof-points to prove it. 14 Thursday, 13 June 13 12th June 2013
  15. 15. Has an avid interest in social technology and APIs. Luke was part of the initial scoping team for a ThisMoment partnership within South-East Asia. He has pitched solutions incorporating Wildfire’s technology. And he’s especially proud of this idea that was realised for Malaysia Airlines - the world’s first ‘co-created’ airline with social gathering. 15 Thursday, 13 June 13 12th June 2013
  16. 16. Has also attached a resume. And a cover letter, using the application procedure. 16 Thursday, 13 June 13 12th June 2013
  17. 17. Potential questions ? 17 Thursday, 13 June 13 12th June 2013
  18. 18. He’ll try and answer the obvious ones. Q: Why do you want to leave your current company? I wouldn’t leave for an opportunity that didn’t 100% excite me and this does. I miss end-to-end digital engagement and the chance to revisit this with a platform as exciting as Twitter’s is the chance of a lifetime. Q: We noticed you don’t live in Tokyo? I’ve lived in Singapore previously and visited most key markets in Asia-Pacific. There’s no denying Japan has its own unique challenges but I’d happily move for the opportunity. Q: We’re not sure about X? I’ve done my best to address most of the criteria in a way that should reveal my enthusiasm! Please give us a chance to talk through any potential objections in an interview - it will be worth it. 18 Thursday, 13 June 13 12th June 2013
  19. 19. Further questions? 19 Thursday, 13 June 13 12th June 2013
  20. 20. Let’s talk. And I’ll promise to stop using the third-person vernacular. Email: lukemarsh@gmail.com Phone: +61 412 964 220 20 Thursday, 13 June 13 12th June 2013
  21. 21. Thanks! @marshwah Built in Keynote ’09 Thursday, 13 June 13 21 12th June 2013

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