SnoozeBox Presentation

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SnoozeBox Study Case by:
- Grace Wanjiru Muchemi
- Max T. Limsongport
- Marsha Caesarena Rianko Putri
- Ja Chicha Thanaphirakkun

MSc Entrepreneurship and Management 2013-14
Henley Business School
University of Reading

Published in: Business
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SnoozeBox Presentation

  1. 1. Issues & Objectives KSF Conclusion Agenda Financial Justification Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation o Company background o Products o SWOT analysis o External environment o Competitor analysis o Organization capabilities o Management capabilities o Risk, Possible problems and Recommendation
  2. 2. Company background Product1. 2. Company Profile Snoozebox provides comfortable, secure accommodation o Portable o Does not require mains services such as power, water and waste drainage Robert Breare Situational Analysis Organizational & Management capability Risk, problem RecommendationCompany Profile
  3. 3. Company background Product1. 2. Company Profile Two main products Events  Portable comfortable accommodation  wide range of amenities.  Used for year-round events market  For temporary hotel accommodation market Contrax  Functional comfortable secure portable accommodation  Ideal for airports, hospitals, construction sites as well as military and local government Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation
  4. 4. Strengths Weakness Opportunity1. 2. 3. Threat4. S W O T Strengths o First mover advantage o Portable o Easy and quick to set up o Premium fully serviced accommodation o Strong brand image and reputation o Global reach Situational Analysis Organizational & Management capability Risk, problem RecommendationCompany Profile Company Profile
  5. 5. Weakness o No patent o Unstable source of revenue o Outsource services o Minimum requirements o Low flexibility with services provided S W O T Situational Analysis Organizational & Management capability Risk, problem Recommendation Strengths Weakness Opportunity1. 2. 3. Threat4. Company Profile Company Profile
  6. 6. Opportunity o Expand opportunities outside the UK o Grow market share in low cost market o Grow semi-permanent hotel product o Franchise o Exploit brand advertising opportunities S W O T Situational Analysis Organizational & Management capability Risk, problem Recommendation Strengths Weakness Opportunity1. 2. 3. Threat4. Company Profile Company Profile
  7. 7. Company Profile Threats o Easy to imitate o Competitive market- price and product o Increase in permanent accommodation options o Cost of logistics o National Disasters e.g Flood, Hurricanes etc S W O T Situational Analysis Organizational & Management capability Risk, problem Recommendation Strengths Weakness Opportunity1. 2. 3. Threat4. Company Profile Company Profile
  8. 8. Political techno environmental1. 2. 3. legal4. Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation External Environment Import restriction. Eg. US regulatoryExternal environment Poli cal Techonological Environmental Legal
  9. 9. Company Profile Organizational & Management capability Risk, problem Recommendation External environment Poli cal Techonological Environmental Legal ü Access to the newest technologies ü Basic infrastructure level (road, me of transporta on) ü Communica on infrastructure Political techno environmental1. 2. 3. legal4. External Environment Situational Analysis
  10. 10. Company Profile Organizational & Management capability Risk, problem Recommendation Political techno environmental1. 2. 3. legal4. External Environment External environment Poli cal Techonological Environmental Legal ü Weather ü Natural disaster Situational Analysis
  11. 11. Company Profile Organizational & Management capability Risk, problem Recommendation Political techno environmental1. 2. 3. legal4. External Environment External environment Poli cal Techonological Environmental Legal Copyright, patents, Intellectual property law Situational Analysis
  12. 12. Competitive analysis T Competitors positioning Snoozebox Sleepbox Glamping Bunkabin Caravan Camping Local hotel Company Profile Organizational & Management capability Risk, problem Recommendation Positioning Luxury Economic Convenience Inconvenience Sleepbox Snoozebox Bunkabin Glamping Camping Local hotel Caravan Situational Analysis
  13. 13. Company Profile Organizational & Management capability Risk, problem Recommendation Value of money Accessibility to event Facili es Mobility Space Snoozebox Sleepbox Glamping Bunkabin Caravan Camping Local hotel Competitive analysis Situational Analysis Competitors positioning
  14. 14. Competitive Advantages Resource • The Full facility cabin • Partners (Pickstock Group) • Employees Capability • Creativity & innovative concept • Product Development Competency • Portable, Scalable, Temporary yet comfortable accommodation • Short installation time (48 hours) • Build-in facilities • Creativity & Innovation of products • Process innovation • First mover advantages • Reputation and brand image Competitive advantage Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation Organisational capability
  15. 15. Finance Director Name: Christopher Upton Background: 18yrs financial experience in the hospitality industry Founder and Chief Executive Officer Name: Robert Breare Background: Serial Entrepreneur with experience in consumer facing businesses. Previously founder and CEO of Arcadian International that gave him wide experience in hospitality ie hotel management industries. Chief Operating Officer Name: Gary Thomson Background: Senior Logistic Roles in the Army Previous BOD Management capability Company Profile Situational Analysis Risk, problem Recommendation Organizational & Management capability
  16. 16. 2012 Olympic 2013 Financial Report Cost of sale exceed revenue Poor financial management is believed to be the possible cause. Issues Financial Position The company made £ 4.4 million loss on the event. Result in £5.1 million loss in operating activities in 2013. (£1.5 million loss in 2012) Company Profile Situational Analysis Risk, problem Recommendation Management capability Organizational & Management capability
  17. 17. Financial Position Company Profile Situational Analysis Risk, problem Recommendation Management capability Organizational & Management capability
  18. 18. Chairman Name: David Morrison Background: He has been actively involved from an early stage in the development of several companies, including UK Specialist Hospitals, Venture Production, MessageLabs and PayPoint. Current BOD Company Profile Situational Analysis Risk, problem Recommendation Management capability Organizational & Management capability
  19. 19. Non-Executive Director Name: Richard Davies Background: Financial background/industry experience Non-executive Director Name: Stephen John East Background: Financial and executive background Non-executive Director Background: Financial and International Events Industry Experience Name: Hugh Scrimgeour Group Finance Director/CEO Name: Lorcan O Murchu Background: Previously Financial Director at UK specialist hospitality Organizational & Management capability Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation Management capability Current BOD
  20. 20. Strategy & Finance Loss on profit Financial flexibility Economic outlook Risk, Possible Problem & Recommendation Find another way to raise funding ; borrowing from bank Bad finance management. The company should be aware of the economic changes in UK Constantly issuing shares may lead to loss of control UK economy has a direct impact on the business; e.g fuel prices, minimum wages, etc. • Raise the price • Re-check the given price from the 3rd parties. Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation
  21. 21. Brands Risk, Possible Problem & Recommendation Brand Value Failure of the operating business to meet customers’ expectations or loss of customer appeal e.g Olympic More market research, proper advertising Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation
  22. 22. Construction & Development. Tough competition in this business Risk, Possible Problem & Recommendation Operational Group relies on the construction, assembly, delivery, maintenance of its products by third parties. Cut down cost by assembling in China Easily to imitate Acquire patent for design in all possible markets Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation
  23. 23. Future Plan: Ansoff Market penetration Product development Market development Diversification Existing products New products Existing markets New markets SnoozeBox now Future plan Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation
  24. 24. Future Plan: Ansoff Company Profile Situational Analysis Organizational & Management capability Risk, problem Recommendation 1. Re-stucture the management, particularly on financial management. 2. Provide the low cost services to grow market share in low cost market. Future Plan Strategies
  25. 25. References • Pop-up hotel made from shipping container. BBC News. Retrieved March, 10, 2014 from http://www.bbc.co.uk/news/business-19580483. • Snoozebox. (2013, May 1). FIRST DAY OF DEALINGS. Snoozebox. Retrieved March 9, 2014, from http://www.snoozebox.com/news/15/index.html • SNOOZEBOX HOLDINGS PLC. ANNUAL REPORT & FINANCIAL STATEMENTS 2013. Retrieved March, 11, 2014 fromhttp://www.snoozebox.com/userfiles/Documents/SnoozeboxAR2012.pdf • SNOOZEBOX HOLDINGS PLC. ANNUAL REPORT & FINANCIAL STATEMENTS 2012. Retrieved March, 11, 2014 from http://www.snoozebox.com/userfiles/Documents/SnoozeboxAR2012.pdf • Snoozebox Portable Hotel. Snoozebox. Retrieved March, 10, 2014 from http://www.snoozebox.com/home/index.html#welcome • Laya, P. (2013, April 19). Snoozebox Portable Hotels Born in Misery of Rain at Le Mans. Bloomberg.com. Retrieved March 9, 2014, from http://www.bloomberg.com/news/2013-04-18/snoozebox-portable-hotels- conceived-in-misery-of-rain-at-le-mans.html
  26. 26. References o Ficenec, J. (2013, April 26). Chief executive steps down and losses soar at Snoozebox. Investors Chronicle . Retrieved March 16, 2014, from https://www.investorschronicle.co.uk/2013/04/26/shares/news-and-analysis/chief- executive-steps-down-and-losses-soar-at-snoozebox- 6JK6KrVfYgrJstNOKL2z6I/article.html o SleepBox. (2012). SleepBox. Retrieved March 16, 2014, from http://sleepbox.co.uk o Booking.com (2014) Booking hotels worldwide. Booking.com. Retrieved March 16, 2014, from http://www.booking.com/? o Heron, K. (Director) (February, 2014). Ansoff's model. MMM083: ENTREPRENEURIAL MANAGEMENT. Lecture conducted from University of Reading, Reading. o Heron, K. (Director) (February, 2014). SWOT Analysis. MMM083: ENTREPRENEURIAL MANAGEMENT. Lecture conducted from University of Reading, Reading. o Heron, K. (Director) (February, 2014). 4Ps of Marketing. MMM083: ENTREPRENEURIAL MANAGEMENT. Lecture conducted from University of Reading, Reading. o Jurevicius, O. (2013, October 14). Resource based view. Strategic Management Insight. Retrieved March 15, 2014, from http://www.strategicmanagementinsight.com/topics/resource-based-view.html
  27. 27. THANK YOU Q&A

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