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<ul><li>New Fries, New Media, New Generation </li></ul>Amanda Marsh
the underdog always works harder employs nearly 46,000 people Home of the square burger and the Frosty Why Wendy’s?
<ul><li>6,650 locations </li></ul>Est. 1969 6,650 locations “ You know when it’s real”
<ul><li>All Natural Campaign </li></ul>
Objectives Rebrand and build customer relationship Promote nutrition and healthy choices Appeal to college crowd
Wendy goes to College Frosty Fridays “ Wahh”mburger Wednesdays Discounts + Promotion
Promotion via social media
Facebook Events Flickr “All natural” photo contest Social Media in action Foursquare Promotional codes “ Realtalk” nutriti...
Success for less ROI = (revenue - investment) + customer engagement and idea generation ----------------------------------...
Budget “ You know when it’s real”
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Wendy's Social Media Campaign

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Wendy's Social Media Campaign

  1. 1. <ul><li>New Fries, New Media, New Generation </li></ul>Amanda Marsh
  2. 2. the underdog always works harder employs nearly 46,000 people Home of the square burger and the Frosty Why Wendy’s?
  3. 3. <ul><li>6,650 locations </li></ul>Est. 1969 6,650 locations “ You know when it’s real”
  4. 4. <ul><li>All Natural Campaign </li></ul>
  5. 5. Objectives Rebrand and build customer relationship Promote nutrition and healthy choices Appeal to college crowd
  6. 6. Wendy goes to College Frosty Fridays “ Wahh”mburger Wednesdays Discounts + Promotion
  7. 7. Promotion via social media
  8. 8. Facebook Events Flickr “All natural” photo contest Social Media in action Foursquare Promotional codes “ Realtalk” nutritional information
  9. 9. Success for less ROI = (revenue - investment) + customer engagement and idea generation --------------------------------------------------------------- Investment * 100
  10. 10. Budget “ You know when it’s real”

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