Presentation to Moscow Social Media Club on Social Media Ethics

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Presentation to the Moscow Social Media Club about ethics in social media engagement. Includes discussion of the WOMMA Honesty ROI model.

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Presentation to Moscow Social Media Club on Social Media Ethics

  1. 1. Digital  Ethics   23  November  2010  
  2. 2. Rule  #1…  Tell  The  Truth  
  3. 3. the  H    O    N    E    S    T    Y  
  4. 4. Honesty  Of  RelaConship     •  Don’t  go  undercover   •  Comply  with  regulaCons   •  Don’t  pay  
  5. 5. Example:  Chinese  50  Cent  Party  
  6. 6. Honesty  Of  Opinion     •  It’s  all  about  mutual  respect   •  Your  opinion  is  your  opinion;   •  Feel  free  to  share  it,  but  please…       •  Let  others  form  and  express   their  own  
  7. 7. Example:  Nestle  
  8. 8. Example:  Nestle  
  9. 9. Honesty  Of  IdenCty     •  Most  important  element   •  Be  who  you  are   •  Don’t  pretend  to  be  someone  else   •  PracCce  full  disclosure  
  10. 10. Example:  Whole  Foods  
  11. 11. Disclosure  Is  Easy   •  Done  right,  disclosure   adds  credibility   •  Disclosure  doesn't   preclude  creaCvity   •  Working  for  a  company  or  an   agency  doesn’t  hurt  you  
  12. 12. Ethics  –  Take  Aways   •  Be  Transparent     • Who  You  Are  (IdenCty)   • Who  You  Represent  (RelaConship)   •  Be  Yourself   • Don’t  Say  Something  You  Don’t  Believe  /  PracCce   • Let  Others  Speaking  on  Your  Behalf  Do  the  Same     •  Be  Smart     • Think  Before  You  Post  (Judgment)   • Don’t  Try  to  Game  the  System   12  
  13. 13. Contact:   Marshall Manson Managing Director, Digital, EMEA ph +44 7969 648 427 marshall.manson@edelman.com Twitter: @marshallmanson

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