How to Create a Brand Relationship

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In a world of viral videos and social media posts, it’s easy to focus on trivial techniques in order to draw attention to your brand. But social media is not the essence of your brand/customer relationship. The essence lies within how you “court” your audience.

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How to Create a Brand Relationship

  1. 1. How to Create a Brand Relationship Five Steps to Courting Your Target Audience Marshall Strategy December 2013 info@marshallstrategy.com www.marshallstrategy.com @MarshallStrat
  2. 2. Brand relationships © Marshall Strategy 2013 2
  3. 3. begin like any relationship. © Marshall Strategy 2013 3
  4. 4. There are five steps involved in establishing a successful brand courtship. © Marshall Strategy 2013 4
  5. 5. Step 1 Differentiation finding the one who stands out among the rest © Marshall Strategy 2013 5
  6. 6. Step 2 Relevance determining if there’s a connection © Marshall Strategy 2013 6
  7. 7. Step 3 Delivering on the promise making a commitment based on the strength of the connection © Marshall Strategy 2013 7
  8. 8. Step 4 Energy investing effort in the relationship to maintain an upward trajectory © Marshall Strategy 2013 © Marshall Strategy 2013 8 8
  9. 9. Step 5 Loyalty finding a long-term bond © Marshall Strategy 2013 9
  10. 10. Conclusion In a world of viral videos and social media posts, it’s easy to focus on trivial techniques in order to draw attention to your brand. But social media is not the essence of your brand/customer relationship. The essence lies within how you “court” your audience. Through these five steps – looking for differentiation, finding relevance, delivering on the promise, investing energy and showing loyalty – brands can transition from the “first date” with your audience to a successful, long-term brand relationship. For more information www.marshallstrategy.com © Marshall Strategy 2013 10

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