Outstander preview

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This is a preview with random pages from my visual branding guide "Outstander".

It's about helping you differentiate your online presence and getting the attention you deserve.

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Outstander preview

  1. 1 INTRO / MAINPART / OUTRO www.marsdorian.com
  2. When you’re NOT TRYING TO FIT IN www.marsdorian.com you’re free to stand out STAND OUT or DON’T BOTHER. The web world doesn’t need INTRO / MAINPART / OUTRO another samey samey copycat. What the world truly needs are HUNGRY people like you that want to create outstanding work that blows people away. It’s time to start this ruckus >>> 2
  3. www.marsdorian.com THIS GUIDE WILL HELP YOU STAND OUT & SPREAD YOUR INFLUENCE ONLINE. I’m Mars Dorian, a design/brand consultant, and I have worked my face off to create this visual guide with endless luv inside. For years, I have helped biz individuals and brands to differentiate themselves, and I have finally taken allDON’T BE ONE OF the lessons and jammed ‘em into this guide. Booya.THESE PITIFULCREATURES Every single one of those tactics work, but you have to adjust them to your personal style. Hey, if I can do it, you can do it. And you can do it BETTER. INTRO / MAINPART / OUTRO Once you know how to play the game, you won’t be an overlooked zombie that gets lost in the crowd. Time for some action >>> 3
  4. INTRO / MAINPART / OUTRO www.marsdorian.com4
  5. That’s where branding comes in. www.marsdorian.com THE GRRREATEST ADVANTAGE OF BRANDING IS THAT IT HELPS YOU TO STAND OUT AND BECOME MORE MEMORABLE. And if you run a successful brand, you even stand out in an overcrowded market with kick-ass competitors. DON’T GET HUNG UP ON THE WORD “BRAND”. IF YOU DON’T LIKE IT, BECAUSE IT SOUNDS TOO CORPORATE-ISH, CHOOSE W INTRO / MAINPART / OUTRO HATEVER FITS YOUR STYLE.I TOTALLY MADE UP THEROBOT “PRODUCT” TOTHE RIGHT.EVEN THOUGH I DON’TMENTION THE NAME OFTHE COMPANY, YOU CANPROBABLY GUESS IT.THAT’S THE POWER OFGOOOD BRANDING. 5
  6. INTRO / MAINPART / OUTRO www.marsdorian.com6
  7. 3 Major advantages of branding: www.marsdorian.com 1) You can charge higher prices. When you build a strong brand, you can demand high(er) prices. There’s no one like you in the field, and that makes you rare. Rarity results in lots of moolah. 2) Enjoy more trust in tough times. When the economy is tanking and money’s tight, people prefer to give their hard-earned money to the trusted & known brand rather than to average no-name. After all, you want the best for the money you can spare. 3) Gain access to grrreat opportunities. When you rock the market with your brand, the world pays attention. INTRO / MAINPART / OUTRO People will approach you with the most diverse offers: joint ventures, biz deals, collaborations and invitations to events - seriously, space’s the limit here. 7
  8. www.marsdorian.comA COOL NAME = Mars Dorian is not my real name. Well, itFREE ALMOST is - let’s say about 85 %. The “rest” is changed to make it easier to pronounce and cooler to sound. Yesss, baby.MARKETING Brand-wise, it has helped me stand out from other online entrepreneurs and bloggers. I still get comments and messages every week telling me how cool my INTRO / MAINPART / OUTRO name is. Besides the ego boost, it’s also enhancing the perception of my brand - especially since I’m a creative entrepreneur. It cost me nothing to create, and it needs no maintenance. Better yet - it will help me differentiate myself until the day I die. 8
  9. THE ONLY FORMULA YOU HAVE TO REMEMBER : www.marsdorian.com CREATE OUTSTANDING VALUE INTRO / MAINPART / OUTRO IN THE MOST UNIQUE WAY POSSIBLE 9
  10. www.marsdorian.comBIZ CARDS. Wha-at ? I thought this was about online. Yesss, but listen. When I started my site, I didn’t have ANY business card. So wheneverYOUR STAND-OUT someone in the real world asked me for my contact data and website name, I had to jot it down on some crappy crinkled paper.TOOL IN THE OFFLINE When I handed it over, the person usually frowned at me and I knew -WORLD. s/he was neither going to contact me nor check out my site. Fail. Fast forward today. I have finally created my biz card, and it’s rocking HELLO, MY CARD’S NAME IS... INTRO / MAINPART / OUTRO my socks off. I now look professional and get people to make the WOW face. Hell, I even practiced the movement of taking it out from my shiny metal slipcase by watching James Bond movies. Booya. More importantly - I actually get clients, new friends and recommendations because of that shiny little thing. And when I created it I remembered the most important function of the card - the number one reason you have to keep in mind: 10
  11. FRONT www.marsdorian.com Granted, it’s not the most amazing card you have ever seen, but it does its job and gets people’s full attention. It’s fairly simple but looks unique - I aimed for a little giggle by taking the “stand out” literally. Humor always helps. Also - it shows a cartoonish pic. The same style they will see on my site. INTRO / MAINPART / OUTRO Your card and site should be consistent.1) Make it look so different it breaks people’s half-asleep-autopilot.You want to aim for that WTF effect on their faces. When you accomplish that,they will put FULL attention on your card to see what it is actually about. For your FRONT:2) Include your VALUE OFFER. It doesn’t have to be long, a simple line like BE CLEAR &mine will do the job. Just make sure that people KNOW what to get from you.3) Use your brand colors. The red you see is the same on my website(this red is a special print profile, so it looks slightly different). You want yourdesign to be visually identical with your website. CLEVER 11
  12. GET INSPIRED BY MY TRADEMARKS : www.marsdorian.com ALWAYS BE BE ON A USE EDGY BE VISUAL LIKE CREATIVE MISSION AND HUMOR HELL INTRO / MAINPART / OUTRO LEAD PEOPLEBRAND MYSELF CREATE MY CONSTANTLY USE CURSE ANDWITH A FUNKY OWN RED, BLACK AND BE RAW COMIC STYLE LANGUAGE WHITE 12
  13. WHY A www.marsdorian.comMISSION It’s the 21st century. Booya. People are not satisified with facts & features anymore. That’s too dull now. Basic needs are met, at least in the western world, andMATTERS (AND HOW TO CRAFT YOURS) we crave higher purposes. We want to belong and bring sense to our lifes. Think about it: The brands we luv the most are the ones that emotionally connect with us. INTRO / MAINPART / OUTRO And one reason of a strong connection is a mission, a purpose that CONNECTS with us. BTW - this is no kumbayo let’s hug the crap out of each other. This is powerful stuff that can make a biiig impact. MOVE ON >>> 13
  14. JOIN THE CAUSE www.marsdorian.com Find your why - the true purpose behind what you do, is a powerful way to deeply connect with your audience & clients. “I SEE A GLORIOUS FUTURE for makers that want to live & work This is my “why” - “using my (art)work to inspire people build epic shit online” on their own terms by CREATING This revelation changed the way I treated my biz and my clients. coool shit. “ Having a clearly defined purpose attracts like-minded people that want to work with you. Most of the people I work with approached me because of how INTRO / MAINPART / OUTRO my “mission” really connected with them. Now let’s help you clarify your why. 14
  15. WHY DO ? DO YOU www.marsdorian.com The goal’s to have an aspiring purpose that’s bigger than yourself >WHAT YOU DO a statement about human potential that EXCITES us. 1) Check out your past. What made you the person. Which belief was always evident throughout your actions ? What’s the underlying “theme” you have based your past actions on ? Clarify those vital moments of your life and extract your “why” from that. 2) Turn it into a kick-ass line. For me, inspiring others was always a big motivator in my life. I took that basic line and turned it into “using my art to inspire people live and work on their own terms.” Think about how you can turn your purpose into a single, clear line that INTRO / MAINPART / OUTRO shows what you stand for ! 3) Base your philosophy around that line. This line is both your “condensed” mission statement and your brand line that acts as an attractor for like-minded people. Everything you do & create from now on will be under the umbrella of your BECAUSE belief. You will exactly know what you have to create & whom you will i WANT TO attract with your core principle ! INSPIRE THE HECK OUT OF PEOPLE... 15
  16. THE POWER OF STORY (AND HOW TO TELL www.marsdorian.com A GOOD ONE) Storytelling is - and always will be - mankind’s favorite way of sharing experiences & information. We told stories when we were smelly cavemen hunting mammoths, and we’ll tell stories when we’re traveling with Google Galactic to planet Mars. Heh. Good stories emotionally connect and influence us. They’re the fairy dust that bring magic into our mundane lives. INTRO / MAINPART / OUTRO Everything we buy is based on a story - when I’m buying an Apple product, I’m buying into a stylish, creative lifestyle. When I’m getting Puma shoes, I’m bringing funk and sporty trendiness into my life. Like it or not, we’re suckers for stories, and if you get good at telling YOURS, you can emotionally impact the right people. Let’s clarify personal storytelling with an example >> 16
  17. www.marsdorian.com Whether you’re an artist, internet marketer or fitness & health freak chancesSHOOTING FOR YA are your passion lies within an overcrowded market that’s stormed withMARKET INSANE competition. You know it would make more sense to build a biz in another, less-crowded market, but you DIE for your passion, and it’s really what you luv to do. So what can you do ? Is it hopeless ? Should you pull the trigger ?(AND HOW TO THRIVE IN A OF COURSE NOT !POPULAR ONE) INTRO / MAINPART / OUTRO There’s hope for ya. It’s called shooting for the submarket. READ ON >> 17
  18. AIM FOR THIS www.marsdorian.comMAIN MARKET SUBMARKETCROWDED LIKE HELL ENDLESS POTENTIAL Let’s say you want build a thriving online biz in the fitness market. It’s overcrowded like hell, and there’s not enough demand anymore. Or is there ? Enter Steve Kamb, the founder of INTRO / MAINPART / OUTRO nerdfitness.com Instead of building another boring-ass me- too fitness brand, he went for smaller segment of the huuuge fitness market - the nerd crowd, and catered his whole approach towards them. Let’s have a look: Tagline: Level up your life, every single day. Style: Geeky with comicstyle images. Topics that mix comics, James Bond and Transformers with health obsession and fitness is truly remarkable. 18
  19. www.marsdorian.com You can have a funky & unique style and still get ignored, if the people in your group/market share that style. That’s why you have to conquer the context in order to stand out ! INTRO / MAINPART / OUTROWHY CONTEXT AND With so much insane competition going on worldwide, it seems that every niche and market is overcrowded like a Star Wars pre- miere.NOT CONTENT IS THE NEW Right ? WRONG. Similar to the “shoot for the submarket” TRUE KING method, crafting a killer context is your gateway in succeeding in an overcrowded niche. Let’s get to it >>> K 19
  20. CHECK OUT THE FULL www.marsdorian.com OUTSTANDER GUIDE @ INTRO / MAINPART / OUTROMARSDORIAN.COM 20

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