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Search Engine Optimization Powerpoint - On Tap Network


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The Importance of Search Engine Optimization - Ideas on Tap Networking Event

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Search Engine Optimization Powerpoint - On Tap Network

  1. 1. The Importance of Search Engine Optimization Presentation by Maro Design Voice Over by JM VoiceOver
  2. 2. Topics: Search Engine Optimization 1 What is Search Engine Optimization? 2 Why SEO should be TOP Priority 3 Most Popular Search Engines 4 Do You Google? 5 An Example Get the EDGE on your Competition!
  3. 3. What is Search Engine Optimization? <ul><li>Search engine optimization ( SEO ) is the process of improving the volume or quality of traffic to a web site from search engines via search results. </li></ul><ul><li>Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. </li></ul>
  4. 4. Why SEO should be TOP Priority? <ul><li>Many companies focus on how nice their site looks, which is important, you want a nice site. However the TOP priority should be Search Engine Optimization. If your site is not optimized all you have is a beautiful site that is WORTHLESS . </li></ul><ul><li>The traffic to your web site could be extremely low. What good is your web site if your potential customers can’t find you? Potential customers might not even know that your site exists. </li></ul><ul><li>Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. </li></ul><ul><li>Investing in SEO, can have an exceptional rate of return . </li></ul>
  5. 5. Most Popular Search Engines Search Engines 70% use Google 10% use Other search engines 20% use Yahoo!
  6. 6. How many of you Google everyday? <ul><li>The major search engines account for over 90% of all traffic. 68% of searchers don't look past the top 10 rankings . So to be successful, your site needs to be optimized for these search engines. If you want to reach the 90% of traffic and be in the top 10 listings on Google then look into SEO for your site. </li></ul>
  7. 7. An Example : Google “ private investigator PA ”
  8. 8. An Example : <ul><li>Scroll down to the 8 th listing you will see “ ELPS - Private Investigator PA ”. PERFECT , you are thinking I found a PA investigator on the first page with one click, no round about way of finding one. </li></ul><ul><li>This is where you want your web site to be, on the 1 st page of Google . Someone searched for your services and since your site is optimized for these services, your potential customers CAN FIND your services effortlessly. </li></ul>This was all done by SEO. .
  9. 9. Get the Edge on your Competition! Build Maro Design With SEO Your Traffic Your Company Contact Optimize
  10. 10. Leigh Maro Maro Design, LLC [email_address] Thank You! Jason Myrtetus JM Voice Over [email_address] If you are interested in our services, please contact us.