In Sync Local Business Success


Published on

The 8 Steps a local business must take to get to the top of Google Search and attract new customers

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

In Sync Local Business Success

  1. 1. How a Local Business Builds Business andFinds Balance in a World Gone Digital<br />The 8 Steps<br />
  2. 2. First some basics and facts….<br />
  3. 3. Some things haven’t changed<br />MARKETINGADVERTISING&PROMOTION<br />drive the success of a business,each with well-defined objectives, strategies and tactics<br />
  4. 4. Some things haven’t changed<br />Some things have…<br />MARKETINGADVERTISING&PROMOTION<br />traditional, expensive, “outbound” media have moved to the back burner<br />drive the success of a business,each with well-defined objectives, strategies and tactics<br />new, inexpensive, “inbound” searchand social media have come to the fore<br />
  5. 5. the facts<br /><ul><li> 80% of your business comes from people who live or work 5 miles from your location
  6. 6. The majority of people search the internet for information and customer reviews BEFORE they call or visit your business, most through Google
  7. 7. Over 90% of people today use the Google Map/Google Places to find a local business
  8. 8. Over 60% are using a mobile device
  9. 9. If your business is not near the top of the local search results, you are losing customers to your competition
  10. 10. If you are near the top but don’t have a “mobile” web site, you are losing customers to your competition</li></li></ul><li>today’s new world<br />
  11. 11. the good news<br />It is highly likely that Google has already createda places page for your business.<br />If so, you already have abasic mobile site!<br />
  12. 12. the good news<br />the bad news<br />It is highly likely that Google has already createda places page for your business.<br />If you haven’t “claimed” your<br />Page and “optimized” it,you’re still losing customersto your competition!<br />If so, you already have abasic mobile site!<br />So where do you begin?<br />
  13. 13. Step 1. Claim your Google Places Page<br /><ul><li> If it doesn’t exist, create one and claim it.
  14. 14. Enhance it. Ad pictures, video, additional information
  15. 15. Make an effort to get more reviews and citations (business listings – these take time). With Google, the businesswith the most reviews (positive are better) and citations wins!</li></li></ul><li>Example of a Places Page Not Claimed<br />Not Claimed<br />Wrong Information<br />No Rating<br />Poor Photos<br />Non-Optimized Features<br />Few Reviews<br />
  16. 16. Step 2. Set up other location-based, review-collection services<br /><ul><li> Yahoo Local
  17. 17. Bing
  18. 18. Facebook Places
  19. 19. Fore Square
  20. 20. Yelp
  21. 21. Merchant Circle
  22. 22. City Search
  23. 23. Insider pages
  24. 24.
  25. 25. Yellow Pages</li></li></ul><li>Step 3. Mobile-ready your existing site<br /><ul><li> Make existing site (if you have one)mobile-ready, or create a new mobile-optimized site, or create a mobile landing page</li></li></ul><li>Step 4. Set up promotional campaigns<br /><ul><li> QR (Quick Response) code
  26. 26. Mobile Coupons</li></li></ul><li>Step 5. Set up ad campaigns (if needed)<br /><ul><li> Google
  27. 27. Groupon
  28. 28. Yahoo Local
  29. 29. Amazon Local
  30. 30. Yelp Deals</li></li></ul><li>Step 6. Create Custom Facebook Business, Twitter and/or YouTube Pages<br />Carry your BRAND across all platformsand engage with your customers.Drive traffic, capture leads and track results.<br />
  31. 31. Step 7. Create/update your website and/or blog<br /><ul><li> Optimize them for search engines using keywords
  32. 32. Keep them updated with fresh content
  33. 33. Capture leads through opt-ins
  34. 34. Provide links to Facebook, Twitter, YouTube
  35. 35. Encourage social sharing and bookmarking
  36. 36. Set up related RSS content feeds</li></li></ul><li>Step 8. Don’t try to do this yourself<br /><ul><li> Your priority is to run your business, not get bogged down in the frustrating and time-consuming process of online marketing, and the need to stay current on rapidly evolving developments
  37. 37. Don’t call on your nephew, niece or neighbor (Unless they do this type of work full time of course)
  38. 38. Don’t expect that the mission is accomplished once the initial work is completed – this takes a long term commitment to be effective
  39. 39. Do hire a firm with marketing experience and the special expertise to help you rise above your competition in this new mobile world</li></li></ul><li>We humbly suggest you consider<br /><ul><li> In Sync is on top of all the strategies, tools, techniques, and tactics necessary to optimize the local search, mobile and social media marketing efforts of its clients
  40. 40. In Sync works with clients to develop marketing objectives and strategies, and provides monthly strategic consulting
  41. 41. In Sync works diligently to synchronize all elements of a client’s marketing program to achieve the maximum results
  42. 42. In Sync services include professional design and copywriting, status updates, progress reports, and more</li></li></ul><li>One more reason to consider<br />In Sync, unlike many online firms, is led by anexperienced marketing and advertising professionalwho knows and understandsthe needs of small businesses,the importance of dialogue,and the meaning of client service<br />
  43. 43. Building Your Business is Our Business<br />(give us a call)<br />Marnie TendenChief Synchronizer310-775-1490<br /><br /><br /><br />