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Word camp birmingham wp as a business


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How to set up your business as a WordPress Independent Contractor

Published in: Business, Technology
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Word camp birmingham wp as a business

  1. 1. Planning Finances Strategy Customer Discovery Customer Analysis WordPress As A Business
  2. 2. Independent Contractor ACCORDING TO THE IRS: “payer has the right to control or direct only the result of the work and not what will be done and how it will be done”
  3. 3. Sole Proprietor S Corporation C Corporation LLC Forming Your Business Even if you are an Independent Contractor, you need to consider your options:
  4. 4. Business License Fictitious Business Name Employer ID Number Local Permits More … Copyright Trademark yours & others Don’t Forget
  5. 5. Finances Business income and personal income are like oil & water – they don’t mix! Applications to help with accounting
  6. 6. Mileage Tracking Meals & Entertain Meetings, Dues and Events Business Tools Office Supplies Don’t Forget
  7. 7. Strategy Leverage technology to increase productivity CRM POA LOCK
  8. 8. CRM Use a CRM for lead capture, project management, collaboration and more.
  9. 9. Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
  10. 10. POA Have a plan of action from business development to marketing to execution, and check it regularly. Are you on track?
  11. 11. LOCK Secure your documents and control access. Monitor and update access regularly.
  12. 12. Secure documents Password and access control
  13. 13. Customer Discovery Who are your customers? Where are they? What can you offer them? Why should they choose you? How do you reach them? How are you engaging them?
  14. 14. Customer Hypothesis Problem Hypothesis Core Assumption Methodology Solution Hypothesis Validation
  15. 15. Customer Analysis & Management Create personal accountabilities Monitor your online reputation Maintain a schedule and track time Set business hours Respect your customer’s time Request feedback
  16. 16. Use a time tracker Measure your own performance Stick to a schedule – use tools for email managing Schedule client prospect time Follow-up Follow-up Follow-up Do’s
  17. 17. Ignore your clients, follow-up regardless Work in PJs – be prepared for calls Act “dumb” on social media – mind your opinion Outsource what you can’t control Accept more than you are qualified to deliver & Don’ts
  19. 19. Marna Friedman Business Strategist, Speaker, Author @marnafriedman