Reconstructing Communities using Mobile Devices


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Presentation done at University of Cape Town Graduate School of Business Mobile Marketing Course.

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  • Say no to divorce or breakup because i'm so excited my husband is back after a break up !My husband broke up with me last week, i was so frustrated and i could not know what next to do again, i love my husband so much but he was cheating on me with another woman and this makes him broke up with me so that he can be able to get marry to the other lady and this lady i think use witchcraft on my husband to make him hate me and my kids and this was so critical and uncalled-for,I cry all day and night for God to send me a helper to get back my man until i went to NY to see a friend and who was having the same problem with me but she latter got her Husband back and i asked her how she was able to get her husband back and she told me that their was a powerful spell caster in Africa name Dr.Unity that he help with love spell in getting back lost lover back, and i decided to contacted the same Dr.Unity and he told me what is needed to be done for me to have my man back and i did it although i doubted it but i did it and the Dr told me that i will get the result after 48hours, and he told me that my husband was going to call me by 9pm in my time and i still doubted his word, to my surprise my husband really called me and told me that he miss me so much, Oh My God! i was so happy, and today i am happy with my man again and we are joyfully living together as one good family and i thank the powerful spell caster Dr.Unity of , he is so powerful and i decided to share my story on the internet that good spell casters still exist and Dr.Unity is one of the good spell caster who i will always pray to live long to help his children in the time of trouble, if you are there and your lover is turning you down, or you have your husband moved to another woman, do not cry anymore contact the powerful spell caster Dr.Unity on his email: .if you have any problem contact Dr.Unity,I guarantee you that he will help you.Thank you so much Dr Unity.
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Reconstructing Communities using Mobile Devices

  1. 1. By Marlon Parker Reconstructing Communities using Mobile Devices
  2. 2. <ul><li>“ 4 Billion Mobile phones worldwide and the largest distribution channel platform&quot;  </li></ul><ul><li>World Bank,2008 </li></ul>
  3. 3. <ul><li>&quot;Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone – with all the benefits that entails.&quot;  </li></ul><ul><li>Eric Schmidt, </li></ul><ul><li>CEO of Google </li></ul>
  4. 4. &quot;Mobile Internet opens many opportunities and cheaper access to information&quot;  Brett St. Clair, AdMob
  5. 5. What do you have in your hand?
  6. 6. TENSION
  7. 7. Substance Abuse Depression HIV/AIDS TENSION Abuse Teenage pregnancy Stress Suicide Debt Gangsterism Unemployment
  8. 8. <ul><li>“ My cell-phone  is my tool for change and my ticket to the rest of the world” </li></ul><ul><li>Rae Goedeman, </li></ul><ul><li>Unemployed Single Mother </li></ul><ul><li>Cape Flats </li></ul>
  9. 9. <ul><li>“ Using my mobile I can change the world one instant message at a time and leave positive footprints in my community” </li></ul><ul><li>Brent Williams, </li></ul><ul><li>Ex-drug dealer and ex-gang member, Cape Flats </li></ul>
  10. 10. Maximum Users Low Cost Portable Reach Target Market Easy Access Anonymous
  11. 11. Advice Support Debt Counseling HIV/AIDS Substance Abuse Careers
  12. 12. Sample Conversation #1 <ul><li>4:17 PM  @mxit : i need support </li></ul><ul><li>  me : how can i help </li></ul><ul><li>4:19 PM  @mxit : im using tik and desperately need help coz I have a 9 month old baby. </li></ul><ul><li>4:20 PM  me : well we are here to help </li></ul><ul><li>4:21 PM  @mxit : r u there </li></ul><ul><li>  me : yes </li></ul><ul><li>   how long hav u been using? </li></ul><ul><li>4:22 PM  @mxit : 6 years nd im only 18 nw </li></ul><ul><li>  me : well are you willing to come and see someone in person? </li></ul><ul><li>4:23 PM  @mxit : yes i am. where </li></ul><ul><li>  me : we are based in Bridgetown </li></ul><ul><li>   66 Tarentaal Rd </li></ul><ul><li>4:26 PM u free during the day? </li></ul><ul><li>@mxit :yes i did nd thanx i'll come in next week. </li></ul>
  13. 13. 2:58 PM  @mxit : im new 2 ths so nt sure hw it wrks. 3:00 PM   me : u talk .. i listen .. and try and help 3:02 PM  @mxit : im a drug addict and i need help pls 3:05 PM  me : Ok ,what are you addicted too if i may ask   @mxit : 26 female, married wit 2 kids 3:07 PM Tik 3:08 PM  me : ok,and how long have you been using for??? 3:09 PM  @mxit : Marriage totaly messd up 3:11 PM  me : how long have you been using and how long have you been married for???is your husband using aswell 3:12 PM  @mxit : 6yrs usin, married 2yrs, yes my husband usin 2 3:14 PM  @mxit : The last i stopd was nw late last yr. 4 4mo.   me : and what was the longest that you stopped?? 3:16 PM  @mxit : nw 4mo. lft my husb few wks jus b4 xmas. stopd a wile b4 b4 new we hookd up agn and the nly way 2 gt thru 2 hm was wen i gave in Sample Conversation #2
  14. 14. Red & Angel 24 Hour Service Easy Access Advice Buddy List Help at your Fingertips
  15. 15. The Reconstructed <ul><li>Users across Southern Africa </li></ul><ul><li>Supporting 50,000+ subscribers </li></ul><ul><li>Over 25,000 LIVE conversations </li></ul><ul><li>250,000+ Messages </li></ul>
  16. 16. Lesson Learnt <ul><li>Building Capacity and Relationships </li></ul><ul><li>Medium became a leveller </li></ul><ul><li>Mobile Generation is a Now Generation </li></ul><ul><li>Adoption on many levels </li></ul><ul><li>Don’t procrastinate </li></ul>
  17. 17. Reconstructed Communities
  18. 18. Thank You [email_address] Marlon Parker @marlonparker marlonct +2721 469 1138 +2721 637 4037 +2776 403 4920