Aalto Talk


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Aalto Talk

  1. 1. Social Media and Community Development By Marlon Parker Reconstructing Communities through Innovation
  2. 2. <ul><li>“ 4 Billion Mobile phones worldwide and the largest distribution channel platform&quot;  </li></ul><ul><li>World Bank,2008 </li></ul>
  3. 3. &quot;Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone – with all the benefits that entails.&quot;  Eric Schmidt, CEO of Google
  4. 4. Community
  5. 5. Challenge
  6. 7. “ A Community in Tension is where the wellbeing of Citizens are being threatened”
  7. 8. Context
  8. 9. Mobile Phones: 83% of Population 20,000,000 IM Subscribers 10% Access to PC Internet
  9. 11. Champions
  10. 12. “ My cell-phone  is my tool for change and my ticket to the rest of the world” Rae Goedeman, Unemployed Single Mother Cape Flats
  11. 13. “ Using my mobile I can change the world one instant message at a time and leave positive footprints in my community” Brent Williams, Ex-drug dealer and ex-gang member, Cape Flats
  12. 16. Collaborate
  13. 17. Impacted… 2007
  14. 18. Athlone Living Lab (ALL)… 2008
  15. 19. “ A reconstructing interaction space for collaborative design, creation, dissemination and application of knowledge for empowerment , upliftment and development of people and communities in or headed for tension through the use of innovation ” Reconstructed Living Lab (RLabs)… 2009
  16. 20. Government Academia Industry Community Innovation Partnerships
  17. 21. Mom 3.0 SM Teens Senior Mobile Sessions The Reconstructed Community Empowerment
  18. 22. Social Media <ul><li># of Blog Posts: 2,800 </li></ul><ul><li># of Social Network on FaceBook: +10,000 </li></ul><ul><li># of Followers on Twitter : +10,000 </li></ul><ul><li># of Twitter updates: +50,000 </li></ul><ul><li>Social Media for Non-profits </li></ul><ul><li>Social Media Surgeries </li></ul><ul><li>SA Blog Awards & ZA World Wide Web Award </li></ul>
  19. 23. Advice and Support <ul><li># of Subscribers: +8 0,000 </li></ul><ul><li># of Messages/Interactions: +2,500,000 </li></ul><ul><li># of LIVE Conversations : 83,685 </li></ul><ul><li>Average # of conversations in 2 hours: 245 </li></ul><ul><li>Maximum # of conversations in 2 hours: 473 </li></ul>
  20. 24. Sample Chat #1 <ul><li>4:17 PM  @mxit : i need support </li></ul><ul><li>  me : how can i help </li></ul><ul><li>4:19 PM  @mxit : im using tik and desperately need help coz I have a 9 month old baby. </li></ul><ul><li>4:20 PM  me : well we are here to help </li></ul><ul><li>4:21 PM  @mxit : r u there </li></ul><ul><li>  me : yes </li></ul><ul><li>   how long hav u been using? </li></ul><ul><li>4:22 PM  @mxit : 6 years nd im only 18 nw </li></ul><ul><li>  me : well are you willing to come and see someone in person? </li></ul><ul><li>4:23 PM  @mxit : yes i am. where </li></ul><ul><li>  me : we are based in Bridgetown </li></ul><ul><li>   66 Tarentaal Rd </li></ul><ul><li>4:26 PM u free during the day? </li></ul><ul><li>@mxit :yes i did nd thanx i'll come in next week. </li></ul>
  21. 25. Sample Chat #2 3:41 PM @mxit: i've got this friend of mine i don't know whats wrong with her she tried commiting suicide a couple of times and she smokes weed how can i help her? 3:46 3:42 PM  me : hw old is she? how old is your friend 3:45 PM @mxit: She's 14 PM   me : do her parents knw dat she tryd 2 commit suicide? 3:47 PM I c.Do you know why your friend wants to commit suicide?    that is young so does her parents know she is smoking 3:50 PM  @mxit : Ja her parents know they caught her smoking it so she tried 2 commit suicide and i want to help her but i don't know how 3:52 PM  me : Does she mix with friends who smoke? 3:53 PM  @mxit :Ja we are 6 in the group 4 of them are smokers its just me and my sister who dont smoke 3:54 PM  me : Wil she spk 2 sum1 in person if she cn get help? 3:53 PM  @mxit :Ja she wants hlp and I dnt know what 2 do 3:55 PM me: which area do u live? 3:56 PM    @mxit: In pta 3:56 PM me: we will gt sum1 in pta 2 help. Can u wait online 4 da numbers?   3:58 PM @mxit: k
  22. 26. Build Capacity
  23. 27. Champions in Training www.thereconstructed.com www.mom2zero.com
  24. 29. Sustainability <ul><li>Community Innovation Academy and Business Incubator </li></ul><ul><li>Business Models for Social Impact </li></ul><ul><li>Community Start-ups </li></ul>
  25. 30. Challenge Context Capacity Collaborate Champions Sustainability
  26. 31. “ Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.”
  27. 32. Thank You www.rlabs.org www.marlonparker.co.za [email_address] Marlon Parker @marlonparker marlonct +2721 469 1138 +2721 637 4037 +2776 403 4920