"Rethinking LIve Virtual Training" as presented by 3GS's is a nice reference tool to determine approaches/methodologies/mediums for anticipated/needed outcomes.

1. Architecting High-Impact, Continuous and
Blended Learning Experiences
Effective learning
for today's world
Martyn Lewis
Principal 3gS
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© 2012 3g Selling

2. Effective learning for today's world
• Today’s world
• A plethora of choice
• Our role as architects
• The evolution of learning
• A roadmap for success
• Case study from Merck
• The new benchmarks
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© 2012 3g Selling

3. Today’s world
Technology has massively • 294 billion e-mails per day
• 1.9 billion users
changed the way in which
• 5.1 billion texts per day
we live, work and play • 286 million texters
• 340 million tweets per day
• 140m tweeters
• 1.6 million visits per day to
LinkedIn
• 150 million users of
LinkedIn
• First class mail: 28%
decline in 10 years
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© 2012 3g Selling

4. How do we work?
 From batch to multi-threading
 From individual to networked
 From physical to virtual
 From local to global
 From tethered to mobile
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© 2012 3g Selling

5. How do we work?
 From batch to multi-threading
Matching the
 From individual to networked
way we learn to
the way we work
 From physical to virtual
 From local to global
 From tied to mobile
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© 2012 3g Selling

6. A plethora of choice
Gamification Mobile learning
Web based training
eLearning
Social learning
Self-paced
Simulation-based training
Micro-learning
Exploratory learning
Blended learning
Just in time learning
Live virtual training
Experiential learning
Instructor-led
Cohort learning
Asynchronous
Synchronous
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© 2012 3g Selling

7. Learning
Why do we learn?
How do we learn?
Where do we go to learn?
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8. Why do we learn?
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9. How do we learn?
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10. Where do we go to learn?
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11. Learning
Why do we learn?
How do we learn?
Where do we go to learn?
…it depends.
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© 2012 3g Selling

12. One size does not
fit all
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13. Our role as architects
The need to architect
effective learning experiences
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© 2012 3g Selling

14. Integrated Learning
From To
Vehicle: Physical classroom Blended mix
Delivery: Scheduled Event Continuous
Location: Physical Virtual
Focus: Satisfaction of Application of learning
learner & business impact
Community: Exclusive Inclusive
Centric: Trainer Learner
Style: Discrete Integrated
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© 2012 3g Selling

15. A roadmap for architecting integrated learning
Assess and Change
Design
Define Analysis
Why?
What?
Who?
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© 2012 3g Selling

16. The Continuous Learning System Model
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© 2012 3g Selling

17. A roadmap for architecting integrated learning
Assess and Change
Design
Define Analysis
Motivation
Support
Feedback
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© 2012 3g Selling

18. A roadmap for architecting integrated learning
Assess and Change
Design
Define Analysis
How?
When?
Where?
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© 2012 3g Selling

19. Think modular chunks
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© 2012 3g Selling

20. 6 considerations when assembling the pieces
1. Phase
2. Mode
3. Approach
4. Method
5. Cadence
6. Vehicle
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© 2012 3g Selling

21. 1. Phase
Launch Awareness Competency Mastery
Assessment Application
Reinforcement
• Not all may apply
• Can overlap
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© 2012 3g Selling

22. 2. Mode
Informational Transformational
Informational Transformational
Knowledge Know what they need to know Lack clarity or do not know
Motivation Self-motivated Not immediately motivated
Application Know what to do and have the Unclear or lack the ability to
ability and capability to do it apply
Reward Gain reward Perceive little benefit
Environment Supportive Challenging
Access Have access to required Lack easy access to
resources/tools resources/tools
Barriers Face few barriers in application May face barriers in
application
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© 2012 3g Selling

23. 3. Approach
Informational Transformational
Group-paced Social
Facilitated Time-bounded
Timeless Exploratory
Exploratory Facilitated
Individual Self-paced
Self-paced Group-paced
Individual Social
Timeless Time-bounded
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© 2012 3g Selling

24. 4. Method (How)
Learning Method
1. Instruction 10. Simulation
2. Self-study 11. Experiential
3. Research 12. Observation
4. Facilitated discussion 13. Role-play
5. Non-facilitated discussion 14. Gamification
6. Collaboration 15. Micro-learning
7. Question/Answer 16. Coach
8. Application 17. Assessment
9. Case study
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© 2012 3g Selling

25. 5. Cadence (When)
Learning Cadence
SYNCHRONOUS LIVE
1. Scheduled time
ASYNCHRONOUS
2. At any time (Unbounded)
3. At any time (Bounded)
4. Just-in-time
5. At the time
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© 2012 3g Selling

26. 6. Vehicle (Where)
Learning Vehicle
1. Physical classroom
2. Physical seminar
3. Live virtual classroom
4. Webinar One size does not fit all
5. Webcast
6. Asynchronous via the web
7. Asynchronous, offline
8. “Less the mobile” device
9. Mobile device
10. Workplace
11. Print media
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© 2012 3g Selling

27. A roadmap for architecting integrated learning
Assess and Change
Design
Define Analysis
Why? Motivation How?
What? Support When?
Who? Feedback Where?
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© 2012 3g Selling

28. A model for integrated learning
Transform
Live/ Direction and collaboration Build
virtual Live interaction: learners to learners, learners to facilitators Collaborate
Facilitate
Application
Application and coaching Reflect
Interaction: learners to learners, learners to facilitators Coach
Apply
Asynchronous Interaction with, and contribution to, content Review
collaboration Interaction: learners to learners Share
Provide
Asynchronous Interaction with content Refer
learning
resources Reinforcement and extension of learning Tell
Inform
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© 2012 3g Selling

29. Case Study
Kelly DeTommaso Elissa Sternbergh Hoehn
Leader, Customer Engagement & Selling Executive Professional
Skills Curriculum Development Trainer
Global Commercial Learning Global Commercial Learning
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© 2012 3g Selling

30. Advanced Customer Engagement
Live Virtual Live Classroom
Live Virtual
Manager’s Define Sales Skill
Live Manager-Led
Collaboration Solve for Assessed Challenges
Mini-Meeting
with Trainer Practice
Manager & Rep Manager Coaching using Coaching Guide and
Assessment, Conversation Starters
Coaching and
Coaching &
Collaboration Goal-Setting Mentor-Led Activities / Manager-Led Sessions
Discussion Observations Discuss Team Progress
Rep Workbook and Skills Application
Application
Manager Workbook
Knowledge Post
Asynchronous Branching
Based Training Classroom
Learning Simulation
eLearning Reinforcement
eLearning
Resources Backgrounder Job Aids
Video & Written Formal Post Classroom
Manager
Communication Communications Rep Self Level 1 Assessment of Level 3
Assessment
& Assessment to Sales Assessment Assessment Customer Impact Assessment
Of Rep
Leadership (3,6,9, 12 months)
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© 2012 3g Selling
Manager

31. The new benchmarks
Moving beyond the walls of the physical classroom
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© 2012 3g Selling

32. New benchmarks
Transform
Live/
virtual Broadcast media
Application Performance coaching
Asynchronous
collaboration Social networking
Asynchronous
learning
resources Crowd-sourcing
Inform
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© 2012 3g Selling

33. Live virtual
Transform
Live/
virtual Broadcast media
Application Performance coaching
Asynchronous
collaboration Social networking
Asynchronous
learning
resources Crowd-sourcing
Inform
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© 2012 3g Selling

34. Application
Transform
Live/
virtual Broadcast media
Application Performance coaching
Asynchronous
collaboration Social networking
Asynchronous
learning
resources Crowd-sourcing
Inform
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© 2012 3g Selling

35. Asynchronous collaboration
Transform
Live/
virtual Broadcast media
Application Performance coaching
Asynchronous
collaboration Social networking
Asynchronous
learning
resources Crowd-sourcing
Inform
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© 2012 3g Selling

36. Asynchronous resources
Transform
Live/
virtual Broadcast media
Application Performance coaching
Asynchronous
collaboration Social networking
Asynchronous
learning
resources Crowd-sourcing
Inform
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© 2012 3g Selling

37. Summary: Architecting training for today’s world
The challenge The opportunity
• Breaking the physical • Faster
classroom “habit” • Better
• Learner engagement • Cheaper
• Doing it right
We live in a high-speed, multi-streaming, global, connected, social, and networked world.
Why should our training be any other way?
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© 2012 3g Selling

38. Resources
3GS online community
• www.3gSelling.com includes links to
• Our blog
• Twitter
• LinkedIn
Copy of this presentation at: www.3gselling.com
Rethinking under Resources: On Demand Webcasts
Learning
Sign up for notification of publication of the
“Rethinking Learning Book” at: www.3gselling.com
under Resources: Publications
Or contact me directly at
martyn.lewis@3gSelling.com
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© 2012 3g Selling