Samford Revamps Reference Model

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A discussion of Samford University Library's move to turn reference on its head and how it impacted instruction, patron service, and employee productivity. Presented at Alabama Library Association, April 2013

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Samford Revamps Reference Model

  1. 1. ON CALL, ON DEMAND –A NEW REFERENCE MODEL ATSAMFORD UNIVERSITY LIBRARYALLA CONVENTION – 2013Montgomery, ALHarold Goss, Chair, Reference and Research ServicesStephanie Rollins , Instruction CoordinatorMarliese Thomas, User Engagement LibrarianCarla Waddell, Government Documents Librarian
  2. 2. • Background• Plan• Information Literacy• Other Priorities• Marketing, Outreach, Engagement• RESULTS!!!!!!!!!!!• Questions/DiscussionINTRODUCTION
  3. 3. • When did we first take a look?• WHY did we need to change?• How did we get to the selected model?• What if it doesn’t work?!?!BACKGROUND
  4. 4. • WHY did we need to change?BACKGROUNDREFERENCE DESK INSTRUCTION2006-2007 – 4288 2006-2007 - 1182007-2008 – 3222 2007-2008 - 1192008-2009 – 2971 2008-2009 - 1352009-2010 – 3137 2009-2010 - 1412010-2011 – 2728 2010-2011 - 1862011-2012 – 2444 2011-2012 – 176Down – 57% Up – 63%
  5. 5. • When did we first take a look?• Why do we need to change?• How did we get to the selected model?• What if it doesn’t work?!?!BACKGROUND
  6. 6. • When did we first take a look?• Why do we need to change?• How did we get to the selected model?• What if it doesn’t work?!?!BACKGROUND
  7. 7. • Desk Location– Visible• Service Coverage– On-Call• Phone• Chat• Graduate Students• What else?– Training– Nights/WeekendsTHE PLAN
  8. 8. • NOT ABOUT– US– MODELMOST IMPORTANT!!!!!!!!!!
  9. 9. • NOT ABOUT– US– MODEL– SAMFORD STUDENTSMOST IMPORTANT!!!!!!!!!!
  10. 10. • Instruction Demand• Assessment Opportunities• Information LiteracyOpportunities……INFORMATION LITERACY
  11. 11. • Introduction to Samford Library Resources• How to Break Down a Topic• Evaluating Resources• What do you mean by “Scholarly Sources?”• Ethical Use of Information• Library Research Days – 2-3 Librarians work withyour class• Senior Seminar Workshop• Training on a Specific Library Resource/Subject Area• Advanced Searching Techniques – Library and Web• General Special Collections/Archives Instruction• Google/Google Scholar TipsINFORMATION LITERACY
  12. 12. • How to find and use multimedia in presentations• Library Tours of the Building/Services• Scavenger Hunt• Help you create assignments that measure student’sinformation literacy skills• Teaching Library Instruction via Moodle• Embedding a Librarian in your physical class• Collaborating to create multimedia projects,tutorials, guides, wikis, or blogs• Add us to your Moodle for one stop access to courseand assignment support resources• Information Literacy skills assessment and reportingINFORMATION LITERACY
  13. 13. • Flexibility allowed us to….– Embed– Workshops– Consult– Assess– Meet/Collaborate– Train– ServeOTHER PRIORITIES
  14. 14. • Flexibility allowed us to….– Reach (non-traditional)– Resource Management ( ResearchGuides, etc)– Campus Events/Activities– More 1-on-1 with students– RespondOTHER PRIORITIES
  15. 15. • Not just marketing...ENGAGE…actions to words.
  16. 16. ENGAGEthinkingoutside the boxAND buildingfor events
  17. 17. ENGAGE•Building relationships through onlinemedia•Partnerships with campusorganizations & student groups•Events•Exhibits•Embedding Ask Us! in Moodle & non-Library sites
  18. 18. ENGAGE•Building relationships through onlinemedia
  19. 19. ENGAGE•Partnerships with campusorganizations & student groups
  20. 20. ENGAGE•Embedding Ask Us! in Moodle & non-Library sites
  21. 21. ENGAGEWE are the resource, not the building.Emphasize individuals.Not just what we dobutwho we are.
  22. 22. ENGAGEWE are the resource.
  23. 23. SEPT – DEC2011 –1306 Transactions2012 –1333 TransactionsRESULTS
  24. 24. SEPT – DEC2011 – Strategy/consultations247 Transactions2012 – Strategy/Consultations320 Transactions (38 INS REL)RESULTS
  25. 25. INSTRUCTION• 2008-09 116• 2009-2010 126• Fall 2012 123RESULTS
  26. 26. • Point of need– Additional consultations• Harold–Fall ‘11 - 11–Fall ‘12 - 24• Instruction– 1 year of contact in 1 semesterRESULTS
  27. 27. • Other advantages– Flexibility – scheduling…playing to strengths– Training students (individual, group)– Multiple Sessions (Fall ‘11 – 3; Fall ’12 - 13)– Gov Docs visibility (Fall ‘11 – 16; Fall ‘12 – 35;Workshop )– Social Media (FB – 27.5% increase: 269 to 343,Twitter - 428% increase: 42 to 222)RESULTS

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