Many entrepreneurs are struggling with their elevator pitch. It does not matter if it is for your website, a product/service or a JV partner, your elevator pitch has to grab your prospect's attention.
Sadly, many have the mistaken idea that it is about them and their product or service. Nothing, could be farther from the truth. Your prospects are not interested in you or your story or your product or service. They want to now what is in it for them. So, your pitch has to grab their attention, so that they want to know more and it has to get their attention fast.
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