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Perfecting Your Elevator Pitch
www.marliescohen.com
Elevator VS Elephant Pitch
What the heck is an Elephant Pitch?
www.marliescohen.com
www.marliescohen.com
The name Elephant Pitch is
based on the expression
the ”Elephant In the Room”
But what does this mean...
What’s the difference between
?
www.marliescohen.com
+
The difference in a nutshell
?
www.marliescohen.com
The traditional
elevator pitch
is all about you
and your services
or product
But no one cares
about you and
your services
...
www.marliescohen.com
It is easier to talk
about what you do
than word it in a
way that grabs
your prospect’s
attention
Abo...
The elephant pitch
is all about getting
their attention.
You want them
to stop and say:
“Oh, that's interesting.
Tell me m...
All you want …
… is to get their attention!
www.marliescohen.com
You want them to
look at you and think:
“OK, this sounds interesting
but I am still skeptical.
What’s in it for me? I want...
www.marliescohen.com
Example:
“I have a way for you to impress your
customers and make more money and
it will take almost ...
Concept based on
a presentation by
Adam Urbanski
themarketingmentors.com/blog/
at the Traffic Superhero Summit
www.traffic...
www.marliescohen.com
Created by
grafika.mcuniverse.com
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Traditional Elevator Pitch vs Elephant Pitch

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Many entrepreneurs are struggling with their elevator pitch. It does not matter if it is for your website, a product/service or a JV partner, your elevator pitch has to grab your prospect's attention.

Sadly, many have the mistaken idea that it is about them and their product or service. Nothing, could be farther from the truth. Your prospects are not interested in you or your story or your product or service. They want to now what is in it for them. So, your pitch has to grab their attention, so that they want to know more and it has to get their attention fast.

Read as PDF: http://goo.gl/SGKKaX

Published in: Technology

Traditional Elevator Pitch vs Elephant Pitch

  1. 1. Perfecting Your Elevator Pitch www.marliescohen.com
  2. 2. Elevator VS Elephant Pitch What the heck is an Elephant Pitch? www.marliescohen.com
  3. 3. www.marliescohen.com The name Elephant Pitch is based on the expression the ”Elephant In the Room” But what does this mean? “An important and obvious topic, which everyone present is aware of, but which isn't discussed, as such discussion is considered to be uncomfortable.” ~http://www.phrases.org.uk/
  4. 4. What’s the difference between ? www.marliescohen.com +
  5. 5. The difference in a nutshell ? www.marliescohen.com
  6. 6. The traditional elevator pitch is all about you and your services or product But no one cares about you and your services www.marliescohen.com About You
  7. 7. www.marliescohen.com It is easier to talk about what you do than word it in a way that grabs your prospect’s attention About You Why you make the mistake
  8. 8. The elephant pitch is all about getting their attention. You want them to stop and say: “Oh, that's interesting. Tell me more!” www.marliescohen.com About Your Prospect
  9. 9. All you want … … is to get their attention! www.marliescohen.com
  10. 10. You want them to look at you and think: “OK, this sounds interesting but I am still skeptical. What’s in it for me? I want to find out more and will listen for another minute, just because you caught my attention.” www.marliescohen.com
  11. 11. www.marliescohen.com Example: “I have a way for you to impress your customers and make more money and it will take almost no time and it won't cost anything until it works. Would you like to know how to do that?” ~Adam Ubanski Elephant Pitch Overview Present your pitch in such a way that your prospects can’t help but ask you for more information.
  12. 12. Concept based on a presentation by Adam Urbanski themarketingmentors.com/blog/ at the Traffic Superhero Summit www.trafficsuperherosummit.com (2014) with Marisa Murgatroyd www.liveyourmessage.com www.marliescohen.com
  13. 13. www.marliescohen.com Created by grafika.mcuniverse.com

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