Working with the Bird from a Law School  Communications Professional Perspective #CALItweet http://www.nicksflickpicks.com...
Why  Tweet ? Twitter.com continues to  grow in popularity and importance  in both the consumer and corporate worlds. No lo...
Twitter  101 <ul><li>Setting up account at  twitter.com </li></ul><ul><li>Communicate how? </li></ul><ul><li>Followers, fo...
Use  Twitter  how? <ul><li>Complement existing student services </li></ul><ul><li>Build relationships and networks </li></...
Assignment <ul><li>Establish your own Twitter account. Personal or school – why not both? </li></ul><ul><li>Follow me (@ma...
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Working with the Bird I

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This was a presentation for CALI from August 2009.

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Working with the Bird I

  1. 1. Working with the Bird from a Law School Communications Professional Perspective #CALItweet http://www.nicksflickpicks.com/2006/05/im-late-bird.html
  2. 2. Why Tweet ? Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. (McGiboney, 2009, http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/)
  3. 3. Twitter 101 <ul><li>Setting up account at twitter.com </li></ul><ul><li>Communicate how? </li></ul><ul><li>Followers, following </li></ul><ul><li>@ replies </li></ul><ul><li>RT please? </li></ul><ul><li>D me personally </li></ul>http://newlearningplaybook.com/blog/2008/08/28/will-you-be-sending-learning-via-text-message/
  4. 4. Use Twitter how? <ul><li>Complement existing student services </li></ul><ul><li>Build relationships and networks </li></ul><ul><li>Direct people’s attention to good things </li></ul><ul><li>Listen to what people are saying about you – both good and bad </li></ul><ul><li>Create a backchannel at events for instant feedback </li></ul><ul><li>Respond to criticism and praise </li></ul><ul><li>Break news faster than other sources </li></ul><ul><li>Conduct surveys </li></ul><ul><li>Help with recruiting </li></ul>http://www.piedmontpark.org/programs/bird_walks.html
  5. 5. Assignment <ul><li>Establish your own Twitter account. Personal or school – why not both? </li></ul><ul><li>Follow me (@marleysmom) and the UALR Bowen School of Law (@Bowenlaw). </li></ul><ul><li>Tweet one idea on use of Twitter for YOUR school with the hashtag #CALItweet. </li></ul><ul><li>#ff next week for everyone who does :-) </li></ul>hongkiat.com

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