SDPA

Creating Legal,  Ethical
Se/ f—he/ p Materials through
Blogs,  Podcasts,  eBaoks and APPS

October 13, 2012

Marlene...
Disclaimer

WHO I AM:  I am a licensed psychologist,  not an attorney,  physician,  marketing or
information technology (I...
Learning Objectives

- 1. PROGRAM DEVELOPMENT:  Identify at least 3
relatively quick and easy formulas to develop a
resear...
7/ We Are Re—too| ing
Hobby or Reliable Income? 

Enjoy

No business plan

Associate with friends / 
family

Indulge regularly
idealistic (’’sho...
Program
Development 1
.“°9°. ‘. °‘S"': '>S*’! ’! “

10.

10 Reasons to Get Online Now

Reach people worldwide 24/7

Spread Your Message

Give Ba...
7 Basic Principles

Start w/ specialty area
Do market analysis
Outline sales path
Organize content

Follow legal & ethical...
Where to Start

- Your Content

— Handouts

— Presentations / 
Webinars /  Podcasts

— Blogs /  Articles
— Book Chapters
—...
Do Market Research

° Conduct a "keyword analysis”
— Many keyword analysis tools online
— No need to pay for one at first
...
Download v Sorted by Global Monthly Searches v Columns v

- Search tenns (1) 1 -1 of1 El ( >
g Keyword Competition V Globa...
About this data Q)
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Success Strategy #1

Write an eBook

Copyright 2012 TeleMenta|  Health Institute,  Inc.  All rights reserved.
Path #1: Write a Book

V Advantages
V Positions you as an expert
V Gives you highest credibility
— TV shows
— Radio

V Eas...
Book vs.  eBook

Zero delivery costs
No printing

No inventory

No shipping
Instant access

Can charge premium
prices

Lis...
Ebook Approaches

r Ebook <c Weight loss
— Outline Method — Positive Facts

‘ 5 malortopics — Mind Games
— : ié| :lOepieca...
Plan Ahead

FrontEnd

— eBook,  OR best chapter
of your book
<‘ Go for the "thud factor”
<‘ The more the better

— Bonus: ...
Success Strategy #2:

Hire Help
to Develop
Content
Hire Help

° Hire someone,  research,  layout or record

content for you

(fiverr,  odesk,  elance,  guru etc. )

— Roya| ...
DETERMINATION EBOOK

comer image. JPG

By Marlene M.  Maheu,  Ph. D.
Thoughts Orinally Compiled by Chris Hill

Inn i nan I...
Keep it Simple

DETERMINATION ESABQQIAC AN INSPIRATIONAL GUIDE FOR SELF-MOTIVATION

 

A desire can overcome all objection...
Use Powerful Images

V:  n ~u.4- It

You may have to fight a battle more
than once to win it. 
MARGARET THATCHER

Resolve ...
WANT MORE? 

Over the years,  we've gotten lots of feedback about how people use our
SelfhelpMagazine Meditation departmen...
Negotiating for Hired Help

° $500 — $10k "Looking for 100 page
book,  here's my budget, ” then wait for bids

° Carefully...
Success Strategy #3:
Interview an Expert

& Record It

° Podcasts

- Webinars
° Transcripts
° eBooks
- Videos
° Continuity...
Path #3: Interview an Expert —
Podcasts & Webinars

Interview on telephone

— Have some one ask you questions,  or you ask...
Process Tips For Interviews,  Webinars
And Podcasts

In Content

— Outline + Q&A

It Technology

— WebEx,  GotToMeeting,  ...
Your weather location has not

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Webinar
and
Podcast
Recording
Tips
Webinar/  Podcast Formulas

° Music clips
— It is pirating to just take a clip from any album
— Must buy a commercial podc...
Webinar/  Podcast Formulas

° Equipment Issues:  Audio Clarity & Continuity

— Equipment Quality
° Type of Microphone
— He...
Create PowerPoint Presentation
w/  Voiceover

° Camtasia (PC) (S200?? )

° Screenflow (Mac) ($100)

° Meetingburner ($40 p...
Success Strategy #4:

Look for
Contributors
Where to Find Contributors

Paid

— HelpaReporter —— want a site with some traffic
— Ebay — authors with products for sale...
I
 Home Articles » Blog Forums Features » Se| f—help Products >> A out »

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One of the world's first mental health websites,  established November 1, 1994

  

it;  ., _; .  - ,  u _ _ V~d ,  _,  .;...
Virtual Relatioiisliips 

and Real Betrayal ‘

mm. 

Copyright 2012 Te| eMenta|  Health Institute,  Inc.  All rights reser...
Have it Listed in Amazon & Other Online Bookstore

 lrlarlenes Aniaon com Toda/ ‘s Deals Gift Cards Help

§, "e°i§: ;,, ,....
Success Strategy #5:

Market & Augment an
Offline Program
orBook

<* Strategic Social
Media Marketing

<‘ Fold New Aspects...
Social Networking
8: Social Media

Copyright 2D12Te| eMenta|  Health Institute,  Inc.  All rights reserved. 

‘r
Popular Social Networks

' Facebook,  YouTube,  MySpace,  Twitter,  Ni

ng,  Flickr,  blogs,  eBay,  Craigslist,  Skype,  ...
6 MYTHS

Social media is a waste of time

It takes a long time to make a product to
promote with social media

Need a book...
APA:  Social Media Is Not Private

I ”. ..assume that anything you post will be

seen,  read,  and open for comment.  Anyt...
Start w/  Something You Have Done
(Retain All Your Copyrights)

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Home Profile Contacts Groups Jobs lnbox Companies Ne...
Copyright 2012
Te| eMenta|  Health

Institute,  Inc.  All rights
reserved. 

Linkédme 2301::  Li. -iiesi-i Ads ~-

v Marle...
I-inkad We 50 '0 Lhkeflh M!  r v Marlene ii.  Maheu,  mo.  Add Connections

     
  
  
   
   
 
  
   
           
     
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Put your Aweber web form on your 3 (, °‘°°" ’  I.  

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/<’

In this ISSUE
.  Suicide
Preparedness
Strategies

.  FREE Webinar: 
Reimbursement

7 Strategies for Working with
Suic...
Newsletter Dissemination

— Email Newsletter
- Aweber
° Constant Contact
° PHPList
- Mai| Chimp
— Where to Promote

° Have...
acebook

Search "i

http: //awebencom/ t/QFefL‘i

Access to training Si teletonsults in exchange for work in developing ou...
A Home

Copyright 2012
Te| eMenta|  Health
Institute,  Inc.  All rights
resen/ ed. 

(C?  Coriiiect

W

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Q S...
Develop a Webinar

( TELEMENTAL EA TH
l N S T I T U T E

Home Blog Partners Resources Services Store Training About Us

TM...
Create Video of a Talk,  Discussion or a Demo of
Your Offering

ihtilzs [I Be the first oi‘ your friends to like this. 

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Yo [I   Q Browse

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Add a featured video

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Coursework & Consultation

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TELEMENTAL HEALTH INSTITUTE

Course...
Strategy #5: Process Review

is What were the directions?  (Formula? )
Strategy #5: Process Review

1* Blog

“ Linkedln

' Newsletter

' Facebook

' Twitter

' YouTube

“ Consumer Portal /  PPC...
Strategy #6:
Create an APP

Copyright 2012 Te| eMenta|  Health Institute,  Inc.  All rights reserved.
Do you own any of these? 

 

Do you own one of these smart devices?  Did you 10 years ago?
ml-lealth

r Mobile phones are the
predominant form of
communication in 3'0‘
world countries

— landlines are extremely
li...
Smart Phone Explosion

I Nearly half (46%) of American adults are

smartphone owners as of February 2012, an
increase of 1...
INTERN ET USAGE STATISTICS

The Internet Big Picture
VVorld Internet Users and Population Stats

WORLD INTERNET USAGE AND ...
4

.  Store Mac iPod iPhone iPad iTunes Support Q

 Features Built—in Apps ~ .  I " ».  —-.   i0S iCloud Tech Specs

Over ...
Cln3?O|3 Discover Android Browse Devices Get Apps Develop Apps Ox

App Collections

Ready to really make Android yours?  G...
S U   Mobile Market Research Press Releases About Us

 

Download our all-new survey app  
and start earning money on the ...
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Success Strategy #7:
Affiliate Marketing

Copyright 2012 TeleMenta|  Health Institute,  Inc.  All rights reserved.
Home I Sign Up I Marketplace I Order Help I Blog I Log In Search

°L'°"‘3’*“"<'”

We've paid or:  ciente on tine,  every t...
commission junction

7

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$5 us mitrieginn

Slides

Affiliate Services >

Establish and optimize your
online performa...
Learn about
Internet Marketing

Build mailing list
Offer Webinars

Set up SM accounts,  post
regularly

Send press release...
Develop a Mailing List and Use it
Responsibly

‘l'lil-lilt’I| il*Il’. /AL lr1'E/ €Ll'l1‘

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Offer Free Information—Packed Videos as a
Community Service

 

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FREE Press Release Websites

1888PressRe| ease. com ° PageRe| ease. com
AddPR. com ° PR. com
BizEurope. com ° PR9.net
eCom...
What Others Are Saying. ..

.  "Di Maheu Isa leading
nat-onal expert on the ‘

application of
psychology In
tele-health.  ...
Continuing Education (CE Units)

The TeleMental Health Institute has partnered with Alliant University to onng you CE for ...
#a—_i'

 

The Mental Health Professional and the New
Technologies:  A Handbook for Practice Today

Was coeauthored by Pam...
Rat. -in

l TEL[MENTriL HEr'«LTl~l
 :  N S T i T U T r

3'

Telelvlental Health Bibliography

   
 
 

 

DU arid : 

   
...
V; 

Use Proven Strategies:  Belcher Buttons

expertise in the area.  I strongly
recommend her as a speaker and
consultant...
eBook Cover &
eBook Layout

<“ Not home-made

— 99designs. com

— eBook cover $5 at
Fiverr. com

<' Google "book | ayout”
...
Power of Titles,  Images,  Keywords &
Colors

IIII
II‘_. I. I,  III IfI'II
l'l{Lll l“‘IU' I
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I’ I‘I'I, ‘I IN...
What's the Difference? 

  

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Create Your Continuity Program

* The 4X Role =  should be worth at least four

times your price

I High perceived value o...
Pricing Your Front End Product

° eBook — Usually $4.95
to $10.58

— You never know until
you split test! 

° Bottom Line:...
Consumer Sweet Spot

° Keep costs low ($4.95
- $10.95)
° Provide value

° Retain members over
time

 

Copyright 2012 Tele...
Video Production

Use video as much as you are comfortable
— Search engines prefer video,  blogs then articles

Hire someo...
Law & Ethics
All Legal & Ethical Rules Apply

Copyright -LEI 2001 Randy Glasborgon.  ~rw'. v.gl: isborgon. com

. 

/ i
O




  

. eiA...
Federal Trade Commission (FTC)

FTC Powers to Regulate o Merchant-Advertiser
Deception & Unfairness Responsibility & Liabi...
APA Ethics Code - Standard 5

° 5.01 Avoidance of False or Deceptive Statements --
ads,  endorsements,  resumes,  CV5, pub...
Federal Trade Commission (FTC)

° What is an unfair ad? 

9 When it is likely to
cause substantial

consumer injury "A"
(p...
Is online counseling legal? 

Yes‘ online counseling is recognized and regulated by state.  federal.  and licensing board ...
Dot Com Disclosures:  FTC Business
Education/ Guidance

To make disclosures clear and conspicuous, 
online advertisers sho...
Competent and Reliable Scientific
Evidence

99006

What It Isn’t

Anecdotal evidence from consumers

Popular press article...
"New” FTC Substantiation Standard? 

<’ Weight Loss Claims -

at least 2 controlled

clinical studies on

advertised produ...
Revised FTC Endorsement Guides

C Testimonials still must represent what

consumers ’’typically’’ will achieve

C BUT:  if...
Revised FTC Endorsement Guides (cont. )

C Disclosure of material connections between
advertisers and lay (non—expert) end...
Learning Objectives

- 1. PROGRAM DEVELOPMENT:  Identify at least 3
relatively quick and easy formulas to develop a
resear...
Policies & Guidelines

AMA Policy:  Professionalism in the Use of Social Media

Guseh JS 2nd,  Brendel RW,  Brendel DH.  M...
Commentaries

° Farnan JM,  ParoJA,  Higa JT,  et al.  Commentary:  The
relationship status of digital media and professio...
Papers

Chretien KC,  Greysen SR,  Chretien JP,  Kind T.  Online posting of unprofessional content by
medical students.  J...
.ntIbin

/ ( TELEMENTALHEALTII
 I N s T I T u T E

 

Certificate Program Course Catalog

Research~Based Approach Catalog H...
Sucessful Legal  .  ‘ » . .~ .  I I. [:i. r1ene lL

56 Ethical Risk Rene Y.  Ch. l1Sl: .'t M.  1I.1.ke Joseph 4 Les ’I‘J. ...
Why Leave Success to Chance? 

Did you know that there have been over 60 years of research in telemental health?  Why make...
Leam what you need to know to get started legally,  ethically and quickly.  Develop the confidence you've been seeking to
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Questions? 
Thank. 
uou

Marlene M.  Maheu,  Ph. D.
TeleMenta|  Health Institute,  Inc. 
Phone:  619-255-2788

Email:  mma...
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Maheu "Creating Legal, Ethical Self-help Materials through Blogs, Podcasts, eBook and APPS

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Dr. Maheu addresses how to create and market mental health "products" online.

The above event is sponsored by the TeleMental Health Institute, Inc. We are the premier professional training site for professionals seeking training in telehealth. Our courses are offered in a state-of-the-art, 100% online learning environment that is fully mobile compatible. Professional training is now available from your desktop of mobile device, 24/7, at your home or office.

To receive our FREE monthly newsletter related to telemental health, telecounseling, online therapy, telepsychology or telepsychiatry and telenursing, send an email to: tmhinews@aweber.com You will also receive notices of our bonuses and discounts for professional training for CEUs and CMEs.

See other offerings at www.telehealth.org
Send questions or comments to us at www.support.telehealth.org
Contact Dr. Maheu to speak at your next workshop or conference at: www.support.telehealth.org

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Maheu "Creating Legal, Ethical Self-help Materials through Blogs, Podcasts, eBook and APPS

  1. 1. SDPA Creating Legal, Ethical Se/ f—he/ p Materials through Blogs, Podcasts, eBaoks and APPS October 13, 2012 Marlene M. Maheu, Ph. D.
  2. 2. Disclaimer WHO I AM: I am a licensed psychologist, not an attorney, physician, marketing or information technology (IT) professional. The content of my presentations covers a wide range of technical, clinical, risk management, legal and ethical issues from my perspective of a psychologist. These areas are in rapid flux. MY GOAL: My goal is educational only. I will outline the issues and alert you to what's happening in a way to help think through the issues, help you move forward, and protect yourself as well as your clients or patients. No warranty, guarantee, or representation is made as to the accuracy or sufficiency of the information contained in my presentation for your specific circumstance. Therefore, I assume no responsibility in connection therewith. YOUR PART: You are encouraged to seek specific advice from your specific legal, regulatory, ethical and malpractice bodies before offering any online services or programs to consumers. Get all such opinions in writing, and have your informed, trusted, local, legal counsel review them for their full significance with your particular business requirements, and the specific populations you serve. — If you ask questions, please protect the identify of the patients and clients you may mention. Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  3. 3. Learning Objectives - 1. PROGRAM DEVELOPMENT: Identify at least 3 relatively quick and easy formulas to develop a research—based, se| f—he| p biog, eBook, podcast or continuity program within 2-6 months ° 2. MARKETING: Name at least 3 ethical and legal strategies to successfully market se| f—he| p materials worldwide through the Internet - 3. LAW & ETHICS: Cite at least 3 ethical standards relevant to developing psycho—educationaI materials for the | nternet—based consumer
  4. 4. 7/ We Are Re—too| ing
  5. 5. Hobby or Reliable Income? Enjoy No business plan Associate with friends / family Indulge regularly idealistic (’’should be”) Casual Generates good feelings more than SS Enjoy ° Clear business plan ° Associate with successful professionals - Trim the fat quarterly - Realistic (”is”) ° Disciplined ° Generates SS more than good feelings
  6. 6. Program Development 1
  7. 7. .“°9°. ‘. °‘S"': '>S*’! ’! “ 10. 10 Reasons to Get Online Now Reach people worldwide 24/7 Spread Your Message Give Back Learn Far fewer legal/ ethical mandates Connection / Community / Support Co| |egia| ity/ Mentoring Low cost for generating multiple streams of income Very little competition Exposure -) Profits while you sleep Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  8. 8. 7 Basic Principles Start w/ specialty area Do market analysis Outline sales path Organize content Follow legal & ethical requirements Re-purposed content a. Blog/ Webinar b. Newsletter / YouTube c. Other Social Media d. Revise Online Marketing Plan 7. Write it all out into a business plan and have it reviewed 9‘ P": '>S“! "!" Copyright 2012 TeleMental Health Institute, Inc. All rights reserved.
  9. 9. Where to Start - Your Content — Handouts — Presentations / Webinars / Podcasts — Blogs / Articles — Book Chapters — Video Training Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  10. 10. Do Market Research ° Conduct a "keyword analysis” — Many keyword analysis tools online — No need to pay for one at first — Have a teenager do it for you — Go to Fiverr. com
  11. 11. Download v Sorted by Global Monthly Searches v Columns v - Search tenns (1) 1 -1 of1 El ( > g Keyword Competition V Global Monthly Searches it Local Monthly Searches : - ” stress v Low 11,100,000 3,350,000 - Keyword ideas (100) 1 - 50 of 100 El ( > Keyword Competition V Global Monthly Searches / Local Monthly Searches / - what is stress v Low 11,100,000 3,350,000 the stress - Low 11,100,000 3,350,000 *7‘ about stress v Low 11,100,000 3,350,000 stress test v Low 550,000 246,000 test for stress v Low 550,000 246,000 traumatic stress v Low 301,000 201,000 post traumatic stress v Low 301,000 165,000 stress disorder v Low 301,000 201,000 4 management stress v Low 301,000 110,000 ’ about stress management v Low 301,000 110,000 management of stress v Low 301,000 110,000 stress management v Low 301,000 110,000 post stress disorder v Low 246,000 165,000 traumatic stress disorder v Low 246,000 165,000 i stress relief v Low 246,000 135,000 6 relieve stress v Low 201,000 110,000 less stress v High 201,000 40,500 stress less v High ~""-‘-"""- -"‘-"""- ". "JI‘L! l1d_I-4 *-‘‘0); >
  12. 12. About this data Q) Ad group ideas (Beta) l 1- Add keywords H Download vi Estimate search tram: l VlF: ‘r‘r‘ as text v H More like these w l SortedhyLocalllonthly5eaIohes v cnuinns v i E Searr: htem1s(1) 1-10l1B L >l _ Keyword Competition Global Monthly Searches Q’) V Local Monthly Searches lé) ’ depression V Low 9,140,000 4,090,000 E Keyword ideas (800) _ Keyword Competition Global Monthly Searches Q’) V Local llonttily Searches ii; 7 about depression V Low 9,140,000 4,090,000 ’ what is depression V Low 9,140,000 4,090,000 _ the depression V Low 9,140,000 4,090,000 7 economic depression V Low 301,000 201,000 7 depression disorder V Medium 368,000 201,000 7 symixoms depression V High 368,000 201,000 7 depression symptoms V High 368,000 201,000 ’ symptoms of depression V High 368,000 201,000 _ symptoms for depression V High 363,000 201,000 7 treatment for depression V High 246,000 110,000 7 treatment depression V High 246,000 110,000 7 treatment of depression V High 246,000 110,000 7 depression treatment V High 246,000 110,000 ’ post depression V Low 301,000 110,000 _ depression cause V Low 165,000 110,000 7 what cause depression V Low 165,000 110,000 7 cause of deprefiion V Low 165,000 110,000 7 depression bipolar V Medium 135,000 90,500 7 bipolar and depression V Medium 135,000 90,500 7 bipolar depression V Medium 135,000 90,500
  13. 13. About this data :3 IE Ad group ideas (Beta) i + Add keywords i Download - i Estimate Search trattio i view as text v i More its these v i 5ortedtryLoca| Iaonthty Searches - i ‘mi 3 Searchtennsfl) 1-1of1B ii _ Keyword Competition Global Monthly Searches fin V Local llonttity Searches @- 7 anxiety V LWI 4,090,000 2,240,000 : KeywordIdeas(000) 1-50ota00B Lb ’ Keyword Competition Global Ilontliry Searches 13,- Y Local Ilonttily Searches L5; 7 what is anxiety V Low 4,090,000 2,240,000 7 about anxiety V Low 4,090,000 2.240.000 ’ anxiety disorder V Low 550,000 301,000 7 anxiety disorders V Medium 301,000 165,000 7 symptoms for anxiety V Medium 246.000 165.000 7 symptoms anxiety V Medium 246,000 165,000 _ symptoms of anxiety V Medium 246,000 165,000 7 anxiety symptoms V Medium 246,000 165,000 7 social anxiety V Low 301,000 165,000 ’ anxiety attacks V Medium 165,000 110,000 7 anxiety attack V Low 165,000 110,000 7 anxiety disorders symptoms V Medium 165.000 90.500 ’ anxiety cure V High 165,000 90,500 : cure for anxiety V High 165,000 90,500 7 cure anxiety V High 165,000 90,500 7 social anxiety phobia V Low 165,000 90,500 7 social phobia anxiety V Low 165,000 90,500 7 anxiety treatment V High 165,000 90,500 7 treatment for anxiety V High 165.000 90.500 7 treatment of anxiety V High 165,000 90,500
  14. 14. About this data if; Ad group ideas (Beta) 1- Add keywords l Download v i Estimate searcr tratlic l View as text v i More like these v i Sl‘tt1edbyLl'lm| Ml‘tlllMy seemies w l l coiiim v i l-l Search terms(1) 1-1of1 B ( 3 ’ Keyword Competition Global Morittity Searches gr V Local Moritliry Searches 3- * divorce V Medium 9,140,000 5,000,000 l-l Keyword iaeasraooi 1—50ol800 E L ” Keyword Competition Global Morittity Searches Q; V Local Montliry Searches @- ‘7 when to divorce V Medium 9,140,000 5,000,000 7 about divorce V Medium 9,140,000 5,000,000 K how to divorce V Medium 9,140,000 5,000,000 what is divorce V Medium 9.140.000 5.000,000 fi divorce how to V Medium 9,140,000 5,000,000 7 divorce lawyer V High 550,000 450,000 ‘K lawyer for divorce V Higi 550,000 450,000 ’ lawyer divorce V High 550.000 450,000 K divorce lawyers V High 550,000 450,000 7 lawyers for divorce V Higi 550,000 450,000 7 lawyers divorce V Hiyi 550,000 450,000 7 divorce attorney V High 450,000 450,000 5 attomey divorce V High 450,000 450,000 7 divorce attorneys V Higi 450,000 368,000 ” divorce law v Higii 450.000 301.000 5 divorce records V High 368,000 301,000 7 records of divorce V Hiyi 368,000 301,000 7 divorce documents V High 246,000 201,000 7 divorce record V High 201.000 201.000 5 get a divorce V Medium 246,000 165,000 fi iamilv divnrrte lawvers V Hirii
  15. 15. Success Strategy #1 Write an eBook Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  16. 16. Path #1: Write a Book V Advantages V Positions you as an expert V Gives you highest credibility — TV shows — Radio V Easy to sell V Low resistance V Disadvantages — Time — Cost V Printing V Fulfillment V Agent/ Publicist Copyright 2D12TeleMenta| Health Institute, Inc. All rights reserved.
  17. 17. Book vs. eBook Zero delivery costs No printing No inventory No shipping Instant access Can charge premium prices List on Amazon Copyright 2012 TeleMentaI Health Institute, Inc. All rights reserved. CICICI.
  18. 18. Ebook Approaches r Ebook <c Weight loss — Outline Method — Positive Facts ‘ 5 malortopics — Mind Games — : ié| :lOepiecasCh one into 5 _ Nutrition — Write 3-5 pages for — Exercise each subtopics “ Strength training <‘ = 100 page book ( Cardio <t P ' . ut pictures _ Stories <‘ Goal _ _ _ 1 subtopica day’ 3-5 V Start with your favorite pages = less than 30 topic days Copyright 2D12Te| eMentaI Health Institute, Inc. All rights reserved.
  19. 19. Plan Ahead FrontEnd — eBook, OR best chapter of your book <‘ Go for the "thud factor” <‘ The more the better — Bonus: ”Organize your ADD child checklist” — Free Webinar <‘ Easiest is to not take live calls «‘ Ask for questions to be mailed in Copyright 2012 Te| eMenta| Health Institute, Inc. All rights rese BackEnd — Continuity Program — Up-sells rved. <‘ Individual Treatment <‘ Master Mind Groups — Platinum Group <‘ Consultation <’ Supervision
  20. 20. Success Strategy #2: Hire Help to Develop Content
  21. 21. Hire Help ° Hire someone, research, layout or record content for you (fiverr, odesk, elance, guru etc. ) — Roya| ty—free books, papers, articles — YouTube Links — Images — Quotes ° Use as a lead generator on your newsletter subscription sign-up box (on your website) Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  22. 22. DETERMINATION EBOOK comer image. JPG By Marlene M. Maheu, Ph. D. Thoughts Orinally Compiled by Chris Hill Inn i nan Illl Cop, rilnzil 9 20:! Phil: rkve Iopnl M In auras, lit. All fgnt In: an
  23. 23. Keep it Simple DETERMINATION ESABQQIAC AN INSPIRATIONAL GUIDE FOR SELF-MOTIVATION A desire can overcome all objections and obstacles. GUNDERSON Ifthe single man plant himself indomitably on his instihcts, and there abide, the huge world will come round to him. RALPH WALDO EMERSON A man's limitations are not the things he wants to do and can't; they are the things he ought to do but doesn't. The difficult we will do eventually, the copyrightzo1zTeieMimaipass. ilol&e. wiNijustetaake a little more time.
  24. 24. Use Powerful Images V: n ~u.4- It You may have to fight a battle more than once to win it. MARGARET THATCHER Resolve that whatever you do, you will bring the whole man to it; that you will fling the whole weight of your being into it. ORisON SWETT MARDEN '”". ' :12! «""v III . ".‘io l"r>'. '.o‘. |~‘| =. lit Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  25. 25. WANT MORE? Over the years, we've gotten lots of feedback about how people use our SelfhelpMagazine Meditation department to take a "relaxation break" while at their desk, after a run-in with a difficult family member, or a tough boss, or when just plain stressed out and need a few minutes to regroup. For other inspirational information, see our www. Se| fhe| QMagazine. com where you might also enjoy our: - Meditative slideshows and videos: htt : selfhel ma azine. com articles meditation. h - Articles with lots of suggestions to relax and take better control of your life, see htt : selfhel ma azine. com article stress — Cartoons for quick chuckle. Our version is called "Psychtoons" http: [/selfhelpmagazine. com[psychtoons[g| asbergen/ randit glasbergenphg ~ Podcasts orothereBooks htt : selfhel ma azine. com selfhel ma azine—sho - Amazon bookstore at http: [/astore. amazon. com/ selhelmag-20[, where Amazon send us 5% ofyour receipts to help defray our costs without any additional cost to you - Email Newsletters where you get our thoughts emailed to you for FREE book reviews, parenting, relationships, sex, jobs and careers: htt : selfhel ma azine. com self-hel -newsletters. h
  26. 26. Negotiating for Hired Help ° $500 — $10k "Looking for 100 page book, here's my budget, ” then wait for bids ° Carefully review samples — Behavioral sample ° Contract — ”Work for hire” — You own copyright — Get a copy of everything in WORD and PDF
  27. 27. Success Strategy #3: Interview an Expert & Record It ° Podcasts - Webinars ° Transcripts ° eBooks - Videos ° Continuity Programs ° Mastermind Groups Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  28. 28. Path #3: Interview an Expert — Podcasts & Webinars Interview on telephone — Have some one ask you questions, or you ask them questions related to your topic Record Make it a webinar or Podcast (live or recorded) In Transcribe / PDF — eBook Cover ' Sell from website Email list Copyright 2D12TeleMenta| Health Institute, Inc. All rights reserved.
  29. 29. Process Tips For Interviews, Webinars And Podcasts In Content — Outline + Q&A It Technology — WebEx, GotToMeeting, InstantTeleseminar It Transcripts — Pay an expert — roughly $.50 a page It Guests, Editors or Readers — Friends or family for 1“ few times — Ask for feedback
  30. 30. Your weather location has not beensei . I _ ‘ I ' ‘Y’C'Dl. _"{i~‘7 LY] *‘*°' -“ E1‘-: li. := l_ . Q7l,1f'i. ‘J,5L5 Of, czntat-Aa«_»LL’A! _ILI, _H_ * News Sports Radio TV My Region v More ' Sign Up I Log In cscradio White Coat, Black Art with Dr. Brian Goldman About the Team Past Episodes Dr. Brian's Side ol the Gumey I Join Dr. Brian for Live Online Chat comaaus Special partnership with Live Right Now — Ev E13." I1~: Id"Ia1r ' -. Jr : I :5. I. I3r: :n*1i: geirIeri-. ItrLiveRigiiIiIow SE25 7l'. Eill. -3 “ ciar-ad : =I'I. ¢ ei ‘II: arm -JEI ErierIsdI: ~:. Issv: I'ntm. w:e= :ecs3:: iit'Ie "‘: El: :rl: ':‘[f. I‘: I". .7 Eflclfblris 3CCI. I'. lICEll’; .-. =.I; iI‘; nere.
  31. 31. Webinar and Podcast Recording Tips
  32. 32. Webinar/ Podcast Formulas ° Music clips — It is pirating to just take a clip from any album — Must buy a commercial podcast license — Some record labels allow you to obtain free music for non—commercial podcasts (educational) — Use music that is roya| ty—free ° Breaking Up Show V‘ Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  33. 33. Webinar/ Podcast Formulas ° Equipment Issues: Audio Clarity & Continuity — Equipment Quality ° Type of Microphone — Headsets vs. Free Standing - Microphone Placement ° Speaker Location Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved.
  34. 34. Create PowerPoint Presentation w/ Voiceover ° Camtasia (PC) (S200?? ) ° Screenflow (Mac) ($100) ° Meetingburner ($40 per month) ° Burn to DVD ° Burn it on DVD - Digital Download Copyri ttttttttttttttttttttttttttttttttttttttttttttttttt ed
  35. 35. Success Strategy #4: Look for Contributors
  36. 36. Where to Find Contributors Paid — HelpaReporter —— want a site with some traffic — Ebay — authors with products for sale — Amazon. com / TURK — Answers. yahoo. com — Clickbank — mention you in their book for crosspromotion — EzineArtic| es. com — RTIROn| ine. com — experts pay to be interviewed Volunteers — Interns & Colleagues :1 Linkedln — mental health or coaches :1 Partner with Colleagues Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved.
  37. 37. I Home Articles » Blog Forums Features » Se| f—help Products >> A out » i-ii -»i». .i. r mi ‘ml! lwlp r)>'IU ~= -.y. rmini, ,- ~, ii~. ri- 'II'I'. II'Wbl‘I I I. -ma How Not to Get F ed at Your Job: Top Ten Strategies that will help (OH tci show rout -: -mplms-rthai Iiou are indeed (Lilly engaged andiheref-: -re a Keeper in the i: irgani: atii: in _ How to Repair the Damage Local Gwdes Ten Tips For Coping With Parkinson's Disease All Guides A _. Alabama —_— Alaska P‘ Approxirnateli one-million people In North America are An'l0I| a v sutlerihg from Parkinson's disease. '-"u"l19TljiOU have Parkinson 5 disease Ior any other chronic illness} Iiou are probably struggling with Sy‘lTlplOl'i‘lS that can be overwhelrning Therefore the author ofthis article has Find a Therapist created the following "Ten Tips‘ list to help Individuals with Parkinson 5 disease cope "' . .. . . Re ularl 14.95 Search by Zip or City with some ofthe psychological symptoms ofthe disease 9 V S I Immediate Download SeIfhelpMagaziiie's ’ DIIECIOIY PBIIIIF-‘I “<lV°<<‘“”9 I0’ Holiday Care for Yourself‘ Body Mind and Spirit ~ 5 5 Healthy Psychotherapy Practices Convrifiht 2012 Te| eMerIta| Health Institute. Inc. All rights reserved. /
  38. 38. One of the world's first mental health websites, established November 1, 1994 it; ., _; . - , u _ _ V~d , _, .; 3 0"‘ Sm’! oiscussionroiiums MEDITATION wsvcnoiocv nssouizcas PSVCHTOONS . ;i_" SelfhelpMagazine i Search MChoices P H is He cheating On You? 1) Enter His Email Address 2) See Hidden Pics 8. Social Profiles Now! ' Cr-r_—aiir~~—S: Best 10 Dating Sites E Compare Top 10 Online Dating Sites. Try the Best 10 Datin Sites Free ! r. .C _, >_. Cyber-affairs Survey Results by Marlene M. Maheu. Ph. D. >, . Cyber-afiairs — Early Survey Answers by Kristin Levine >_. Cyber-affairs Survey Opinions Opposed to Cyberkomance by Marlene M. Maheu, Ph. D. M ‘ g . 7 ggligiseio Fixing your >_. Cyber-affairs Survey Opinions in Favor of Cyber_Romance by Marlene M. Maheu, Ph. D. Marriage, Anemative to > The Future of Cylner-sex and Relationship Fidelity: A Brave New World Booklet by Marlene M. Maheu. HOW 10 FlX YOLIF "‘ Ph. D. >_. Crossing the line Online by David N. Greenfield. Ph. D. 8: A] Cooper. Ph. D. >, . Self-help for Cybersexual Addiction by Marlene M. Maheu Ph. D. Mama e Counselin 250 Business cards - $1_0 Free Shipping. Design ADDIIIONAL your Premium Business RESOURCES Cards Online All for $10. Read related Questions 8: Answers by Professionals Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  39. 39. Virtual Relatioiisliips and Real Betrayal ‘ mm. Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  40. 40. Have it Listed in Amazon & Other Online Bookstore lrlarlenes Aniaon com Toda/ ‘s Deals Gift Cards Help §, "e°i§: ;,, ,.e, ,, . Search ' infidelity on the internet Gateway Gift Certiiicateslcards international Hot New Releases Best Sellers Today s Deals Sell our Stuff mi Mmi, ii "infidelity on the intern Books _ Showing 1 ~ 16 of 124 Results Study of Marriage 8. Family Parenting imiuii . _ . . . . Compuieis aiecimoiogi Infidelity on the Internet. Virtual Relationships and Real Betrayal by Marlene M Maheu and Rona Subolntk (Nov 1. 2001) lilarrlage if . ii: $28.95 new i = — V . i . v 1 8 ‘ ; "‘- $4.88 used ‘,5 “ , Sell this oac? ‘ for an Amazon com Gificarc ~ See All 4 Departments E)(Cerp[ 4 iirnje _ . _ M, ‘-: eiurir9;ula19i: 3rii1gli: :3l Readllore 7i *1 a See : -ill‘l22 items my r’. ’i {Hir- Eligisle r
  41. 41. Success Strategy #5: Market & Augment an Offline Program orBook <* Strategic Social Media Marketing <‘ Fold New Aspects Back into the Program to Make It Grow
  42. 42. Social Networking 8: Social Media Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved. ‘r
  43. 43. Popular Social Networks ' Facebook, YouTube, MySpace, Twitter, Ni ng, Flickr, blogs, eBay, Craigslist, Skype, d e| .icio. ous, Second Life, Linkedln, social bookmarking, wikis, vlogs, epinions, Worl d of Warcraft, Google Groups, Youmeo, Pinterest, etc.
  44. 44. 6 MYTHS Social media is a waste of time It takes a long time to make a product to promote with social media Need a book Need to understand technology Need to be the authority in an area There are no ethics or laws related to online product development by professionals II I ts reserved.
  45. 45. APA: Social Media Is Not Private I ”. ..assume that anything you post will be seen, read, and open for comment. Anything you say, post, link to, comment on, upload, etc. , can and may be used against you by your peers, colleagues, employer, potential employers, fellow members, and so on. ” I APA http: //www. apa. org/ about/ socia| —media-po| icy. aspx Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved.
  46. 46. Start w/ Something You Have Done (Retain All Your Copyrights) I‘IIII . II'_N'I‘. I, III’ IfI‘II I—'RUl"I’*i~IU‘‘. l l’ I, . .. ‘I')TIII7 I ', ' NI-. ‘ I‘lI'¢, ‘llI0LIf)I: [!js Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved.
  47. 47. l'<. CES SUPPLIES TELEMENTAL HEALTH . I N s T I T u T E Trarn IOO% OnIIne More Clrents and Patrents, More Convenrence. More Profits 4/! Courses 4 va/ /ab/ e F007, On/ me Trarnrng For Counselors, Nurses, Psychratrrsts, Psychologrsts, and SocIalI-’I'orI1ers Contrnumg Educatron Credlt also Avarlable 30-Day Money Bach Guarantee / Monthly Installment Plan BUY COUTSES NOW Webrnars Indrvrdual Courses Certificate Program I/ IasterStudy Group 5 . °i: ".I 7‘
  48. 48. ‘ L IIniimzt-IliiI-innrzift-zi-raiii-Iiizim . itinmziil-i=1I-Iuiiizrailiii. (atalIt= niiiii~lt-: IIraItamiiIv2IIiiI(>lt= -iIIt: tél't-l'lIi= , About Us Articles Blog Books Calendar Discussion Glossary Interviews 'A'l_'u' ti ‘ ‘Mg: ' 'A'£_I_[l i)_Il! )n , I§II, lI‘ - lexical lotto; -:1u. I fl_'_: l§l"gfl! _l_| Ii5 vII-»: «i9Is. _-hI9>, - m. .:: .7h), IlA: .-uunmnnun. : Vllll'I“i'll= ,i'= ,l= "'i'! ‘Jp‘, 'l= |It<‘--il! l=: .-I: I-~lIi, laIIi- Reimbursement: Recent Legal and Marketplace Changes by Dr Llarieu on i1.I‘12.I'11 at1 00 am Increasingly Technical lylarlretplace Changes Standard Therapy lylodels Hlk 1-hourTraining Webinar ILIVEI Wrap up this year with an essential discussion of current events to predict nerd year's focus on telemental health and online therapy This months guestwill tie Tania S lilalir: J D , Founder and President ofCOPEtodaI is Dr l. laheu‘s guest, she will discuss : ] Full Sto Suicide Preparedness: 7' Strategies for Telemental Health or Online Therapy by Dr Llaheu on O-U12/'11 312 29 pm Potentially suicidal clients and patients pose one ofthe most rigorous challenges faced by telernental health professionals This brief article will give a glimpse ofthe advance preparation you might consider Institutional Telemental Health Practice l. lany institutional work settings already have emergency response systems in place Examples ofsuch organizations Include the military. the ; 1 Full Story IVI. ‘-XNDATED CHILD ABUSE REPORTING IN ONLINE THERAPY —— A sobering Reality? 3, Dr Lianeu an 21I11,I11 314 45 am Copyright ZD12TeleMental Health Institute, Inc. All rights reserved. The mr-. :.nvDnnn mam r~hIiI-1 cmimi ahiicn tr’: flnrlII nmnoc on ': iIInrIam. :.rn: i nmhi. :.I-nohat team: On rm nmnn ~‘1!lIl€h| ‘[. ‘Ell =1=lsIIuZI« Training Programs II-; IIiIIi: ;IiI. ~ Featured Tags Dr l. laheu They are the same, exceptyciu put —GT as a qualifi »“IIiI: ia Cantor What would be the CPT I: or.1elor teIeheaIth’I‘ The Online Counselling Seryice Interestingl Thanr youfor sharing this article Camluder Im impressedl I‘ery useful information specially Port-“answer Caller Solutions Thanks lcirthe information‘ Free Reimbursement Handbook With TeIeMentaIHeaIthNews Signup! Full flame Primary Email Free Access '| ‘2ll’: |i'Jl': III Want to Practice 0nline? _. .. ilugiliii _'. H~’_1'I'[_l" J um-A Dafianie
  49. 49. I-ink9dmo Gate LInkedhAds- v M. -Iriene M. Maheu, PhD Addconnections Home Profile Contacts Groups Jobs lnbox Companies News More People‘ lsearch. A¢V¢"°9d 5 Star Beach Livin ~ Come to Phukel and live the beach life. I have 5 star villas for sale I Share an update People You May Know A3 , Chic Bancroft, CAP, Board x V _ Certified Addictions Professicnull l0Altad'ial'ink E»: H , ,,, ,,, ,, J} _ Michael Gillis, Executive Director x We are connected through my main profile because you - Lile ~ Lornrneni - More )1 - 1 day ago I o Conn“: Llnkedln Today: See all Top Headlines for You 1- Tom 0 nude‘ MBA‘ Mm“ X 4 Tips to Keep Your Website Techcrunch | Some Key Social Disruptions: Design Sets the i wmme“ Tl'°"’”" Ahead of the Curve In 2012 Media Trends To Look For In Tone at a New StaIt—Up See more no pump; 5 )) Ads by Linkedin Members Kama‘: negotiable: give! Mike's Brazil 135 Mile Ultra for Underprivileged Kids - up height Everest BROWSER Four Livers R. No Funeral All you want to know about replaced body parts butwere afraid to aslc All Updates ' Shares ' Groups ‘ More' Recent - Top - a Show 2 more recent updatn. . Geofl‘ Henderson, Judy Bin-Nun, Ph. D., LMFT, Dean McDonnell, Jacqueline Remondet Wall, and Marc Sadolt, MSW, BCD joined the group TeleMenta| Health Institute (TMHI) Find a group lor you - 2 minutes ago Big Money Painting Painting Franchise has huge margins - be your own boss and never Paint! a m l I James (Jim) Wilds, MHA, ACHE, Military Veteran has an updated current title: Founder at Founder at ‘ProActive", lntemational Healthcare Systems Public/ Private, Center of Excel| ence—(COE) Like - Comment - Send a message - 2 minutes ago Who‘: Viewed Your Profile? 32 Your profile has been viewed by 32 people in the past day SBCDTOS Sacramento ‘. ‘Ia Twitter 3»‘- sacpros LRepoI1a — Youtube Nextup. http: //t. i:oIxuHZSOnl 1 8 You have shown up in search results 18 times in the past 3 days. LReporta « Youlube NextUp. youtube com CLIQUE PARATWEETAR: http: //clicktotweetcom/ De9uo Meus canals: LReporta - http: //www. youtube. cornllreporta Coisa de Nerd ~ Iittp: //www. youtube. com/ coisadenerd Cinco Vlogueiros - Y0!-If Uflkedlfl NGKWOTK http: //www. youtube. com/ cincovlogueiros Meu. .. ‘_', ",' Favorite til Retweet 9 Repry - 4 minutes ago 2 ’ 6 l'fI5l’lO'. ‘ I91 more updates rrom sacpros
  50. 50. Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved. Linkédme 2301:: Li. -iiesi-i Ads ~- v Marlene ‘J i. l3'ieu ‘In 3 Add Connection: Home Profile Contacts Groups Jobs lnbox Companies llews More / TeleMental Health Institute (TMHI) Members Promotions Jobs Search Discussions manage more Take a minute to set up your open group for success Modify will? permissions in Group Settings » Edit your Group Rules 3» § Poll ': ;i: ri rir Eriare 3i: i'i‘ie*riiri; x‘t"i tri-: — _‘i: :ii, ip Show all RSS discussions ' “*1 . -3"’3 Hi, I am a LMFT in San Diego: CA I haven‘t done any online, ' , d erwingallaghertherapy. com ' ' -1% ' Linda Erwin-Gallagher provides counseling and therapy services in . ‘zq—, ;. 0;‘ 4 {i l Like C Comment : ;‘Flag V More ' D Most Popular Discussions lfyou haven't yet introduced yourself to our Linkedin group, please type 1 or 2 lines to let us know what draws you to Telemental Are you working with technology yet? If yes. what type? With whom? ~ Which vendor are you using and are you satisfied with them? What , , Dhyan Surnmers -Hello. . » ‘; 'Coi‘nnient T: _‘Unfollo'ti. i li/ lore' "Apps" Anyone’? What's the #1 best function a mental l1ealth—related app could provide to improve your work’? Many great psych apps have come to the market in 2011. What do you need to improve the impact of vour efiorts? Share group l Group rules lilaiiager'5 Choice "T It you haven't yet introduced yourself to our Linkedin group please type T a Q or 2 lrnes to let us know wliat draws you to Telemental Health or online therapy Please consider answering s Tr‘ L "ariewe " ‘iatiei In I See Latest Updates 54 people have joined the group. including Paul Waters. Gordon Leith and Perry Zuckerman -‘ s-2:325 5;: u '—, .V: y-I Kit Lisbeth Jensen commented in J the group on l~l: -w York Times M Examined Pros and Cons of Online Therapy “When Your Therapist is Only a Click Away''’ Hello Marlene. I would love to take some courses. and have a question, Because of our timezone (Denmark) is it possible to work with already, % _. r.; Dhyan Summers. Laurie Handler. L, V MFT_ Dr. Arthur Ciaramicoli and 2 _i. more commented on lfyou liaien‘t yet introduced yourself to our Linkedin group please type 1 or 2 lines to let us know what draws you to Telemental Health or online therapy Please consider answering Larnmentili E '3 3;: _ ‘i: i_is jut 53 comments See ai uadates. Ads by Linkedin lilenibers . w Healthcare Professionals lll'IA . - I III“"r) ‘Anal .4. . .,4 s, ..
  51. 51. I-inkad We 50 '0 Lhkeflh M! r v Marlene ii. Maheu, mo. Add Connections Home Profile Contacts Groups Jobs lnbox. Companies News More Gmirpsv Search. a 6 ( Te| eMentaI Health Institute (T MHI) Discussions Members Promotions Jobs Search Manage More. Share grouplerouprules ‘ Take a minute to set up your open group for success. Manage": “mice Modify write permissions in Group Settings » - lg’! A€C9f: lbl9f": RE'i'3Pi3Y; f t ay's we ‘mar. syc oiogc’ i Eda you emu’ Rum ' Assessment: Telemental Health Strategies Using Video" Marlene M Maheu, Ph D Sec al 9 Stan a discussion or share something with the group. Latest Updates in the goup on Hi Everyone! I am a Doctor of Psychology aid a Licensed Professional Counselor in private practice in Phoenix I dso write practical acwice articles for our local Ahwatukee Foothills News: Hi Dean, We do have good art museums. :) And our winter weather is absolutely incredible. I think an online advice site could work well. .. Lire - Cornrnant (2) - lhour ago I Kristina Walker. P: yD commented Latest Discussions Suicide Preparedness: 7 Strategies for Telemental Health or Online Therapy Potentially suicidal clients and patients pose one of the most rigorous challenges faced by telemental health professionals. This brief posted i second 595 Medical sensors could phone for help muniurremom 4 P90” have joined “,9 gm‘, Aman struggling with drug addidion feels a craving coming on, but his nexttherapy appointment is including chem‘, Mormon P'h_D. notfor anottierweek. Right away, his cellphone buzzes, otlering a breathing exercise, a motivational ’ mam" Manor and Sam 5;, " ' message, or even just a distra paste: i dag. ‘ ago 5 "°"'5 59° 5* "'0" ' Magalle Brewer. Psy. D. likes this H discussion by Dalia Adeina Hi! I'm a clinical psychologist in Los Using telephone field notes in qualitative research analysis Angeles county. I am looking into Hey, im in a bit of a pickle. . I'm currently conducting research and I received fantastic using technology to reach client unexpected phone calls and am planning on populations in niral areas. .. oasis: i Jay ago Ln“) . 11 hours ago Hi All, I am wondering what are the most commonly used services for online flsAu: nu4Lhnun hI. nn1:z; a|1iAiiAn. ¢unAnric. iIaI144cinI: .fl¢Inn_ln1az; .
  52. 52. ' Email Support AWeber Face book ; .p_j. ,= _. . g 3 "ii", Put your Aweber web form on your 3 (, °‘°°" ’ I. Facebook page in just a few clicks! ' -’ ' '7" D Featuresvfijfi Pricing {. Login Customers and affillates loglrl below Customer Login (Affiliate ID) Login To My Account Forgot Your Password? ‘ ; r ' vr E I Partners v Tsuppon vi Blogjorder 7
  53. 53. /<’ In this ISSUE . Suicide Preparedness Strategies . FREE Webinar: Reimbursement 7 Strategies for Working with Suicide in Telemental Health or Online Therapy Potentially suicidal clients and patients pose one of the most rigorous challenges faced by telemental health professionals, This brief article will give a glimpse of the advance preparation you might consider Institutional Telemental Health Practice May institutional work settings already have emergency TELEMENTAL HEALTH N E V S What our colleagues are saying ‘Dr. Maheu is psychology's telehealth visionary, leading our colleagues through professional training in ethics and innovative technologies since the mid—90's.
  54. 54. Newsletter Dissemination — Email Newsletter - Aweber ° Constant Contact ° PHPList - Mai| Chimp — Where to Promote ° Have opt-in box on your website Copyright 2D12TeleMenta| Health Institute, Inc. All rights reserved.
  55. 55. acebook Search "i http: //awebencom/ t/QFefL‘i Access to training Si teletonsults in exchange for work in developing our training facility. Send your name, degree, specific skills for barter to: < irifo@te| ementalhealth. r.om> Tdellleliizllleallllllslitlntie (« a waeldyte| euaiizIneaIuiiiewsnrid, naoemberzi), zo11 1 Person Reached l. Like ’ Comment December 20. 2011 at Z: -Jam via Aweber Email Marlceung Tdelnultalllullillllstitllte Siiu‘ilePmpai't(hss75t: rat: a9‘sforTe| en| uni Halli: or Olin: Then-aw Teleflemal Health Ileuis . littp: //an-eber. ccm/ t/Sfsva 5 People Readied I. Like ' Comment ' December 10. 2011a! 1:19am via Aweber Emal Marketnng Telemental IIHIHI Institute fidt filthy Teleflanfi Health & Electronic Shopping Guide _ http: //aweber. i:om/ t/KNVQO Need CE training anytime in the next 5 years? Get it online. from the comfort of your home/ office. and all from the fidds leaders in helementd health training. You'll find the most comprehensive, resotirce-filled, and cutting edge mformation anywhere. Use the coupon code below in our shopping car 5 People Reached l“ Like ' Comment ' November 25, 20!! at 10:1-Sam via Aweber Email Marlceting Telellielvlalllultzlllllstihitie | 77' OiflAlIuseReport: 'Iigwiii()iiI| e1hei-apvanil I? " teienuaunliieaitlunaiuneus -. imp: //avi-eber. com/ IJQ lady 6 People Reached l. Like ‘Comment - l‘io= ;embei 24, 2011 at 3:02pm VIE Aweber Email Maikeong Tdelllclltnllleaflllllsfihllie FRE£It£PlAVoI'| |iwItnDeveIopITlIriiI‘ng Te| eInentalHealt: lIPractiueflonIVoIrtIIune'THll1 Webinar
  56. 56. A Home Copyright 2012 Te| eMenta| Health Institute, Inc. All rights resen/ ed. (C? Coriiiect W P ifltr“-‘BEE Q Search Kevin Pho. M. D. The Confrontation (A Les Miserables Parody) youtu be/ G7BCDQFr_w5o Thanks izdoggmd Marlene Maheu Suicide Preparedness 7 Strategies for Telemental Health or Online Therapy lnkd innit ? .—Gn evin ‘ 0. . . " ‘W What you need to know about popular diets is gdl‘7JpC6S Kevin Pho. M. D. Why the family meeting is important is gd/ aWmTCz ESPN Syracuse just sent a message to everyone watching “You do not want to play us in March " Jennifer Barbour 30-1 Best regular season record in Syracuseu basketball history Not too shabby rcuse Jennifer Barbour Thanks to Krislo32 and wscoopiardlne for4 years rcuse ‘seniorday Jennifer Barbour Lets go —'Cuse "~Deal| OLllSVlll€ Kevin Pho, M. D. Doctors Don't be ashamed about going bankrupt is gdllmgO4q APAHeIpCenter The Psychologists Daily is out! bit lyrdygVgT > Top stories today via vbabyshrink I drsnepp "blZDSyCl‘l Kevin Pho. M. D.
  57. 57. Develop a Webinar ( TELEMENTAL EA TH l N S T I T U T E Home Blog Partners Resources Services Store Training About Us TMHI Webinars Skype Update 2012: The Good, the Bad, the Ugly -- and Affordable Alternatives by Marlene M. Maheu, Ph. D FREE 1-hour Training Webinar (LIVE) Have you or your colleagues been using Skype? Do you fully understand the platform so as to properly explain risks and benefits to your clients or patients? Do you know your cost—efficient alternatives for HIPAA compliant (or HIPAA certified) platforms available today? Do you know what else you need to be doing to meet both privacy and security laws on both the federal (HIPAA in the US) and state levels? Join Dr. Marlene Maheu as she discusses risks and benefits of using Skype, what to put in your informed consent document and how to evaluate the range of platforms that are now available as alternatives to Skype. 0 Why use video as a platform for psychotherapy? 0 Skype update: what is Microsoft doing to improve Skype‘s HIPAA compliance? 0 What implications do Microsoft's recent actions have for mental health professionals using Skype now? 0 What is the difference between HIPAA compliance and HIPAA certification? 0 Which features do mental health professionals need in a video platform for counseling, therapy or supervision? 0 which alternative platforms are available for healthcare professionals? 0 what else do healthcare professionals need to know to be compliant with HIPAA regulations today? Free Webinar Date: March 27, 2012 FREE Reimbursement Handbook & Teleuental Health Newsletter itegistrauoii Name: View My Cart What others are saying "Dr. Maheu is psy(huli: igv's , telehealth visionary, leading our ‘ colleagues through professional 4 training in ethics and innovative technologies sinte the mid~90's. Telepsychology is the 21st century and our practitioners in particular must become knowledgeable. " Fat neteaii, Ph. D., man, JD, Former President, American Psychological Association "Dr. Maheu is a leading national expert on the application of psychology in tele-health, online / services and use of new technologies to support and expand your practice. Marlene does tefflflc workshops--don‘t miss them ir you have a chance to see her in action. You will learn practical steps to expand your practice and improve your services using the latest technologies. I highly recommend Dr. Maheu. " James Bray, i= Ii. o., Past President, American psychological Association, Associate Professor at Baylor college of Medicine "Marlene has worked at the ’J‘ forefront of telehealth for many 1 years and has substantial H expertise in the area. I strongly recommend her as a speaker and consultant in this arena. "
  58. 58. Create Video of a Talk, Discussion or a Demo of Your Offering ihtilzs [I Be the first oi‘ your friends to like this. Not Sure Where to Start or Get Funding for Telemedicine? Meliitll H€(lll/ i www. Te| eMentalHea| th. com
  59. 59. Yo [I Q Browse ( ‘liVi| ‘rIl‘j§iigiiini; W~? . giiialm -ell 933:1.‘ 'l: I(= [lF Add a featured video Uploaded videos a. Em: VUIIMHUI-y . i. _ . . ‘V v mm k>aI"l = m. ... .iu. .i. .. - 7 Society for Technology & Telepsychol. .. Online Therapy 8. New York 1'imes New Perspectives Ethics in Therapy E. .. Moifles Upioad ( TMHChanne| Edit Channel o About TMHiChannel's channel Edi‘ Post a channel comment Post Created Dy Latest Actlvlh‘ Date Joined Feaiured Playlists Edit U pleaded VIGEOS Other Channels
  60. 60. Coursework & Consultation 7—"? ',‘. ".*'9 '9999“l", §5M‘? l1°“° M Mam" P“ D (}99°99. TELEMENTAL HEALTH INSTITUTE Course Catalog Contact Us My ‘Horne > My Courses > ifl1i_» i. _lvel‘/ lEW of Online Telelileiitai Health > ii‘iv«: —ivie~ . esson Two Lesson Table of contents rriate-; nrii3li: igies in Principles, Standards & Guidelines Plaililiiii Teas. pnncuea smmms 5‘ ESSENTIAL POINTS Guidelines 0 Shandards (and some guidelines) are rules promulgated by professional organizations and associations and by professional licensing boards, which in many cases are govemment agencies Etancard oi‘ Car-: = L“"= ”5*"9 o In the United States. legal and regulatory requirements are enforced by state p, a,. ,,, L,, ,g 0,9, 353,9 mes licensing boards, which regulate areas of prolessional practice Cl’ - L 3| JLlfli2llCtlDl'| S & :3 Professional associations police their own ranks and may take action against 99"“ 7 ‘ 7 members who do not adhere to their ethical standards by means of sanctions, WWW“ expulsion or turning them into the appropriate state board HlF‘A. ‘~ Hlpg-é 3 Pm, ” p, O,mmS Standards (and some guidelines) are rules promulgated by professional organizations and associations and by I TOOK THE course contents _ professional licensing boards. which in Tm MUCH V Gemng Around Tm cm“ Se many cases are government agencies. %? mwrg COLOGE Clinical standards address. MAKE A / v Lessons: WES“ pg-r_ ' L95-50“ 0W a Professional conduct How Am]-W ‘ LESSON TWO 0 Practice and treatment (clinical) my ‘ Lesson Three gmdeilnes LESSOH Four 0 "Standards of care" 4-: Quip Maura 000: ai LESS-‘JD Five o Scope of practice . ' Sneak Peeks o Other related issues l
  61. 61. Strategy #5: Process Review is What were the directions? (Formula? )
  62. 62. Strategy #5: Process Review 1* Blog “ Linkedln ' Newsletter ' Facebook ' Twitter ' YouTube “ Consumer Portal / PPC / Sponsorships ' Courses *** “ Consultation ***
  63. 63. Strategy #6: Create an APP Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  64. 64. Do you own any of these? Do you own one of these smart devices? Did you 10 years ago?
  65. 65. ml-lealth r Mobile phones are the predominant form of communication in 3'0‘ world countries — landlines are extremely limited — broadband lags behind in development Copyright 2D12Te| eMental Health Institute, Inc. All rights reserved.
  66. 66. Smart Phone Explosion I Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. .. ' Smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones. (PEW,2012)
  67. 67. INTERN ET USAGE STATISTICS The Internet Big Picture VVorld Internet Users and Population Stats WORLD INTERNET USAGE AND PoPULA11ON STA11S11CS December 31,2011 Internet Users Penetration Growth Users % Latest Data (% Population) 2000-2011 of Table 139,875,242 13.5 °/ o 2,988.4 % 6.2 % 1,016,799,076 26.2 % 789.6 % 44.8 % 500,723,686 61.3 °/ o 376.4 % 22.1 °/ o 77,020,995 35.6 % 2,244.8 % 3.4 % 273,067,546 78.6 % 152.6 % 12.0 % 235,819,740 395 % 1.205.1 % 10.4 °/ o Oceania I Australia 35.426995 7.620480 23,927,457 67.5 % 214.0 % 1.1 % WORLD TOTAL 6,930,055,154 360,985,492 2,267,233,742 32.7 % 528.1 % 100.0 % NOTES: (1) Internet Usage and World Population Statistics are for December 31. 2011. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau and local census agencies. (4) Internet usage information comes from data published by Nielsen Online, by the International Telecommunications Union. by %, local Regulators and other reliable sources. (5) For definitions, disclaimers, and navigation help. please refer to the Site Surfing Guide. (6) Information in this site may be cited. giving the due credit to www. internetworldstatscom. Copyright © 2001 - 2012. Miniwatts Marketing Group. All rights reserved worldwide. Internet Users Dec. 31, 2000 4514.400 114.304.000 105096.093 3.284.800 108.096.800 18.068919 Population ( 2011 Est. ) 1.037.524.058 3,879.740.877 816,426,346 216258.843 347394.870 597.283.165 World Regions Africa Euroge Middle East North America Latin America I Carib.
  68. 68. 4 . Store Mac iPod iPhone iPad iTunes Support Q Features Built—in Apps ~ . I " ». —-. i0S iCloud Tech Specs Over 500,000 apps. For work, play, and everything in between. The apps that (orrre with your iPlrr_rrie are VJIISI the l. >egirrrririr. ;. Browse the App Store to frnrjl lrurrdrecls of tlrorrsarrds more. "I he more apps you clowrrloarl. tire more you realize tlrere"s almost no limit to what your iPhone can rlo. Learn more about the App Store ~ P34») V ,4“. Pro'. a.r. tro. um htt : www.
  69. 69. Cln3?O|3 Discover Android Browse Devices Get Apps Develop Apps Ox App Collections Ready to really make Android yours? Google Play has apps for everyone Browse some of our favorite Android apps in the lrand—prcl<ed collections below *5 > Getting Started Getting Started with Tablet Calling All Gamers New to Android? Whether you are looking for a Start rising your tablet to have more fun. slay Whether you want two minutes or two hours or’ great game, ways to stay connected or ways to more informed and be inoie plII. VdU‘Cl| '.’F_' with this fun, Android Marl<er has a game for you Check stay inrbimed on the go these apps will help you collection of stellar tablet. apps these out to get started li1E)V. E‘ll1F. 'l’l1rI| Si olliiiir new phone
  70. 70. S U Mobile Market Research Press Releases About Us Download our all-new survey app and start earning money on the go! SOME OF THE BENEFITS INCLUDE: - Earn money straight from your phone 524 36 € 5498 72 o Recexve alerts as soon as new suwevg are avaxlable ‘ 0 Earnings updated IH rea| —IImE - Choose from a large vanety of suwevs DOWNLOAD THE APP FOR FREE! it‘ one flfii F'F. ‘i‘v'¢«C'v STATEMENT TECHIHCAL SUPF‘C'F-‘: T CCVHTAIQT S‘JR'v'E‘v'CC‘M . SLJR‘. “I: r’f_'C*f/1 ‘ t ' ‘
  71. 71. _l| il! |il»1!i| iI¥ltIll3HiEIIfl! tIZl; ! = IIlIIl= i Qtuiiiaaa ! ll: !Il! l4-, 'llIlIt= ! Ira‘ r: -,"_, I LP . lfi lg. “Ni: ll 'l0)Ili‘ III}-". (=lIlllll0)llIFllltlImlItCi| t=ll‘i'lIllmll1I-‘(ill| lIt: IlI]"= lit= Hlll: .. I-—tt: tir: r;tlli. .imiit: -lunlllimiiiiI(: tt: mr: idItcI1ir: . About Us Articles Calendar Courses Discussion Blog Books iPhone App Reviews for Psychologists and Other Mental and Health PROFESSIONALS iPhone ‘Apps’ and Other Smartphone Devicesiservices for Mental Health F‘rofessionalsFu| l Story iPhone Apps Reviews for Mental Health, Psycliology and Personal Growth CONSUMERS As iPhone app developers since 2009 our team has amasid a collection of iPhone apps that may be of potential interest to psychologists psychiatrists counselors social workers and coaches We are happy to share our list of iPhone apps with you and ask that you assist us by commenting below We would particularly appreciate your [ ]Full Story mHea1th, iPhones 8: HIPAA Secured Telehealth & Telecommunication Platforms mHealth is one ofthe fastestgrowing areas ofhealthcare funded by international players who understand that healthcare will soon be delivered to the consumer hip pocket ratherthan just to the desktop We will bring you much more information on this topic in the nearfuture but for now plan to use this blog to [ ]Full Story SKYPE 8: HIPAA (ePHI vs PHI) There seems to be continued confusion about whether or not Skype is HIPAA compliant Please allow me to post some amamttaiit-1-1;: aammiuimnimiti ‘ §lll= IM= J!* Glossary Interviews iletii‘ I 'i‘l4§i= lIt; 'e< ilitoiniéki', *_il. t.ir-iittiHtfiliI ¢t: nu-iii Websites Featured Tags I: -iiiiiiuiiir Dr Maheu Yes l agree that we are not perfect and cannot do Dr Rekha Dekhniukh Merlene Hi lam on the same wavelenth as you Roger Downey Dr lvlaheu We agree on video- conferencing codecs admin John It appears as if we agree on many things John Bierma Marlene Thanks for yourresponse I don‘tth Free Reimbursement Handbook with Te| eMentaIHea| thNews Signup! Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  72. 72. Success Strategy #7: Affiliate Marketing Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  73. 73. Home I Sign Up I Marketplace I Order Help I Blog I Log In Search °L'°"‘3’*“"<'” We've paid or: ciente on tine, every time, for ova 14 years. Ciert Eamiiqs Paid out: $ English V Live Outside the Box® Our clients have earned over 2 billion dollars. It's your tum. Affiliates l Vendors Find tens of thousands of digital Attract customers for your digital produdrs to promote online. Get products online and get your your ambition rewarded. Sign Up. imagination rewarded. Bring your business ideas to life and reach millions of ClickBanI< customers worldwide. Sign Up. 'NoonedoescusbomerservIoebettterI: ban Cllclzflank. TheyaIamyaisoomerservIoebeam, andIslmpIyoouIdn'tdoItwidiout them. ‘ > JingerJarrett, North Carolina, USA ") Why Cllckaank? Find out. .. .5-HI’ Community ffi News to Use / Fresh Blog Posts B Fun“ us on Twitter > o3/21/2o12 C| icl<Benk Announces > o4/o5/2012 clickeank Insider Radio Enhanced oremier umgrem rnr 2o12 episude 7: Cnpywritirig a. Sales Secrets - th Ch ' H dd r. I “°‘°'"° ' '3“ °" F“°"°°“ > o3/13/zmz C| i(kBan| < cro Greg Lerris W H5 a 3 ti: Jain C-Level @ A Mile High > o4/o2/2012 HowTu Be Profitable With C'‘“‘‘ °”‘ °“' "‘”9°‘ °" ""“T“”° vour ciickeank Product (Part 2 at 2) > o2/23/2012 ciickeank Debuts New Podcast Fermi! and pF°9"'"""'I'I9 > 03/26/2012 HowTa Be Profitable With Your ClickBank Product (Part 1 of 2) G 2012 Clickfiarik : i Coritafl Us it Legal 8 Policies ti Privacy it Press ti Referral Program ii "Team : i Siherriap ‘ uh .3t'. !i: El. uaiiii iiul real to . ii~: e;. e i u ui tum em. ;. I i. ..i lwlg iullii"-{V
  74. 74. commission junction 7 -»-nr $5 us mitrieginn Slides Affiliate Services > Establish and optimize your online performance marketing strategies t= ioin. .i‘itoii-— Media Services > Extend your reach across channels and platforms lat-(iii-ii"it-ii: lI‘G(l(lIIg Services > Manage and track all your perfomiance-based pannerships 'v<IIIIL Mair: ’Like' us on Facebook to stay informed flu Like
  75. 75. Learn about Internet Marketing Build mailing list Offer Webinars Set up SM accounts, post regularly Send press releases Collaborate with colleague who have complimentary products (JV) Get ”socia| proof” Avoid falling for the get-rich quick sales pitches that promise to do it all for you Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  76. 76. Develop a Mailing List and Use it Responsibly ‘l'lil-lilt’I| il*Il’. /AL lr1'E/ €Ll'l1‘ K&l II In x’ ‘I I II I. “ II L? Enter your name. .. Enter your email. ..
  77. 77. Offer Free Information—Packed Videos as a Community Service in Vavwu -a - ‘ Ielehealxw ‘Jzn crjleaguez llvuugli D1I: les: Irur_l lmlvlivg m : I'1>'. : and mnrurllruz I(~: lIvv: ogIu mm l'v: mi: 95-. me M: We 21:: zznluly md our VJIc1L"»_l‘ pvaclzlvnners »r. pammm rmsi Ibd-: ::v'I1: -nnwedgtafln ». =o. u;~ . ,.‘ mun JE Vavwul Ewwnanl . ~-- —. n = x.w». .r. ,.w UK VIN», IE .3 Milling par» 3: uumm n amturai»-. n nl nam- Asmrsn illdunsnln-iw 0:: In Ian. -ne str «um Ir«mnw:4r. ;mi In zmnnn = rrz airanv‘. mu L‘r: J:: a I. ~-. . 2--. »: —. .« -. . Vaansnn nae halted am: -anrni : - | ') . . Te-K-'Il; lIT rm ‘HJ'I1h. lV> am . ‘I3 unziamz e-cam-, -iniuea m ‘igl- J a . .m~. .m ~. .,. 1: . ., .“. an} L: -n: t_-Lvvtin flu: mm : :_—c rv ». .x --. ..
  78. 78. l ' l l l; l T V i ‘ N 7 ' » . // I V . ‘. ‘ ZLu'1ene M. JOE‘ Rene Y. IZJ1I1st11L Mtke Joseph 'I‘1moth_v Eve~L_vIm Keely M“m9“Ph'D' Qi1.1.sh1»: - . ’.1tr, »11 Young )I«: )Iem111m Ba‘011»3se Pose}: Inc-yv Nelson Kotmes P1‘0g'1'; }m JD ID I[[). -ID Pu D. MD P1; D. Ps_v. D, #1111 October 29 Web Conference Summary Legal & Ethical CEs « Howto Get Started v Licensure »» Informed consent document -» Skype 8. HIPAA « Social media policies ~» Facebook. Yelp 8. Linkedln « Reimbursement « Medicare 8. Medicaid « Accountable Care Organizations (A005) « Online marketing strategies v Legal issues with professional websites ~» Innovative practice models ~» Handling emergencies with children and adults « Free sources of information
  79. 79. FREE Press Release Websites 1888PressRe| ease. com ° PageRe| ease. com AddPR. com ° PR. com BizEurope. com ° PR9.net eCommWire. com ° PR-| nside. com Express-Press-Re| ease. com ° PRCompass. com Free-News-Re| ease. com ° PR| og. com Free-Press-Re| ease. com ° PRurgent. com Free-Press-Release-Center. info ° PRzoom. com FreePress| ndex. com ° PressAbout. com FreePressRe| ease. co. cc ° PressBox. co. uk FreePressRe| eases. co. uk ° PressF| ow. co. uk i-Newswire. com ° PressMethod. com | ndiaPRWire. com ° PressRe| ease. com MediaSyndicate. com ° PressRe| easePoint. com MyFreePR. com ° TechPRSpider. com NewswireToday. com ° TheOpenPress. com Copyright 2012 TeleMenta| Health Institute, Inc. All rights reserved.
  80. 80. What Others Are Saying. .. . "Di Maheu Isa leading nat-onal expert on the ‘ application of psychology In tele-health. onIIne services and use of new technologies to support and expand your ‘ practice Marlene doesterr f c "Dr Maheu I5 psychology stelehealth visionar_v. leading our colleagues through A professional training in ethics and innovat-ve technologies since the mid-90's I. -.-orkshops--don‘t rwssthem rf vou have a "eIeps_vchoIogy Is the zist century and our chance to see her in act on " —i . l<noI. -iledgeable “ Recent Blog Posts Our Partners / Affiliates c. . . oanw. ..p, . Grow ‘lhllf nmiii ’ with Gr. l'>dTlirr.1py. org ‘ “I wanted to estaobsh a task force on new media. ‘ but only if Marlene Maheu. a long~time leader In telepsvchology. would agree to be -ts chair She d cl. and the task force exceeded mv highest hopes " practitioners n part-cular must become E . ’ In W “Dr Maheu is an outstand. ng leader. educator. and creative force in the field of telehealth She has been a Iong—terrn advocate for the use of empir calij-ivbased pract. ces in telepsychology and has prov ded sol= o gunclance to practit oners iii the ethics and conduct of telehealth seivsces‘ I Are You An American Psychological Association Member? / /'3 , SOCETY FOR I" TECHNOLOGY AND ~r~ . r
  81. 81. Continuing Education (CE Units) The TeleMental Health Institute has partnered with Alliant University to onng you CE for thetraining you complete at our facility Alliant International University (MU) is approved by the American Psychological Association to sponsor continuingeducation for psychologists. AIU maintains responsibility for the program and itscontent AIU is approved oy the California Board of Behavioral Sciences to provide continuing education for MFi's and LCSWs (provider I PCE234l AIU isapproved by the California Board of Registered Nursingto provide continuing education for Nurses (provider I CEP11235l. AIU is approved bythe National Board for Certified Counselors (NBCCl to provide continuingeducation for counselors (provider 34469) Continuing Medical Education (CME Units) Accreditation Statement; This activity has been planned and implemented in accordance with the Essentials and Standards of the Accreditation Council for Continuing Medical Education (ACCME) through the joint sponsorship of PeerPoint Medical Education Institute and TeleMenta| Health Institute, Inc PeerPoint Medical Education Institute is accredited by the ACCME to sponsor continuing medical education for physicians Designation Statement; PeerPoint Medical Education Institute designates the enduring material format for this educational activity for a maximum of 40 AMA P/7/1 Category I crea'i‘ts’“ Physicians should only claim credit commensurate with the extent of their participation in the activity, This CME activity was planned and produced in accordance with the ACCME Essentials. ioi: %c l‘. 'oi~, er—Eiaci’ Cwuarenzee E = =' la l"iél : l vac . F‘-til c y ‘arms Add Contl I one Copyright © 2012 Te| eMental Health Institute. Inc, All rights reserved.
  82. 82. #a—_i' The Mental Health Professional and the New Technologies: A Handbook for Practice Today Was coeauthored by Pamela Whitten Ph D and Ace Allen M D This academiclprofessional book is a hands—on resource that shows how communication technologies can be designed implemented and managed to help professionals expand and transform their contact with patients and clients Step by step the authors reveal how to introduce innovative communication tools to a wide range ol settings This indispensable book contains a wealth of information suggestions and advice about program development ethical legal and regulatory issues and technical options For more iriformaliori see this description and comments from leaders in healthcare business and administration = See how easv and safe it is to buy this book 5 on Amazon com by clicking the BUY NOW" button below I 3i€y: ’£i. '£l' C. -. VISA E Pom: Get A Free Chapter Experience Real World Examples from chapter 10 of this Amazing Book. “The Telemedicine Book, How To Get started" Enter Your Name And Best Email Address In The Form Below Now! Full Name Primary Email Free Access Whether you are planning to design a web site, reply to email from a patient, start an online practice, establish a mailing list for professionals with interests similar to your own, or wonder where the need. —Ivan Goldberg, M. D. Webmaster, Depression Central online world is headed, you Wlll find [in the book] the information you
  83. 83. Rat. -in l TEL[MENTriL HEr'«LTl~l : N S T i T U T r 3' Telelvlental Health Bibliography DU arid : our i LHC DEBEE riots, th 2 5 our or g rai cr bi ogra-Lilw liar": our : ism: the ire, ' d A rmir: l’r moi E enz l 3.: 0- lE"rEE- i. :‘l’ro Se ijmari DF et al Flarijorrr mic Farr Eciri ; *“': ci ii‘ egarxi 5 6‘. al Eli can of ADi.2o*; ‘» €-‘Ci—ir: r;: lr, iirJilor*i’J LA et ai med i: ii»; for anger Nari r»: -rap. in 5 iurar popular: or raiima: r. E: i-: —ss rj 5ori: ler 5 r: ‘ii‘i: lor"i2ei:1m: rirrfeior '. ;:i al iti l7 Perch am ZOMJ , llii.7i-xvi 35953 Epur: zero Jar: 25 ")Ei‘TEl'rZ4J? ’i pa r~. and dz-press on :1 pa: er-‘ii: tlw calmer E: iaridoni _ , r ei , lAli‘£i mic: }i. il ii” llrl et al Co5t—eff>2-: : ueriess ariaiw S ofa rural : el>: —-iriea El’i€(OllflCii1lEl'. ,r-Eidlé -' erveri: on for ciepreez ori Arch Geri F3 LI- Aug.67iar i3i2~2i 'l'ie Amer l'iClQ’: ’ "Ll i; li; —| HES * Fess: =m7 Fr-jcrice, .'r -iii}A, Fl. ll[E| |,V. .Sl‘fl1,A, iE- Z : l:iinr, ?« izmcr. F-: —r_iiliar», ~ 3i So: al rvreo El aricl ioiir-; aclulis Far‘-.2 rm _ wed Arigus: 2i: 'r. :i: lCi lriji‘-'rl1l'tD / /pewintemetorg/ Reports/ zoio/ Social-Media-and-Voung-Adults/ Part-2 : , Fe Submit individual Courses Emil a 4C>—CE Ul'lll. Certificate F‘r'ogr’am give vou the skills and ongoing support (0: I l'r, ‘l graze rOLll Frat: c>: — Onl ce - Slash Of. ‘ :2 Ouerhe-acl E0315 age r“i: ri, ii Fl 5+ a": l ' Erii-3 a the Freeclom of t'r. ‘i: rl- rig from liIitJl Let p
  84. 84. V; Use Proven Strategies: Belcher Buttons expertise in the area. I strongly recommend her as a speaker and consultant in this arena. ‘ ‘ ‘ " ‘ Beqald Kaomev. Ph D , Past President. Regular Price $134-7 oday $197 C ""‘“"°‘"”"°‘°'°°““"“‘°""‘°"' {1rltl‘lt l l1('lr1t1tl { 1 Associate Provost at Simmons College l l outstanding leader, I ‘ 'Di. Maheu is an / .i educator, and i—- creative force in the % VISA 0“ V“ g Park’ N field ofTe| ehealtl'i. is L] : a r: r-. 3 1 c ‘ , She H35 been 3 " “ Iong—lerm advocate for the use of to Cart 2 empincallyebased practices in J —_, . I ; .» » ~. V. J . ,1 L ; K r — .1 V. 1 {,1 , ieleosichologv and has provided . solid guidance to practitioners in the OPTION #2 Gold Program ethics and conduct ofTelehealth services. ‘ Online Manual — A Startup Guide to Success: Developing a Telemental Health Career ($75 Ruben L Giveozaui Ph D . college or Vame) Medlfifle, Florida State University 10 hours of speaker interviews with telehealth leaders, including 4 attorneys, 2 physicians and 5 psychologists ($200 value) 1 Year Membership to Learning Lounge Community Forum ($280 value) ‘Marlene Maheu l5 3 trailblazer lll the field of J Telehealth. She was one at the liist psychologists to (1 (J {J ll evenconsideitheconcevlof 1 . .. providing electronic services to ~ Regular Price $-24-7 Today $197 E Datients and has beerialeaderin / m-mm ' ' "* ***" * ***m‘‘‘‘*‘*‘?4‘* lhatfield, Marlene is also a mover 1 C and a shaker and seems to be able ‘ I Add T0 Earl‘ l? l " ‘°“**° S ‘ “ Larry Roseri. Ph. D.. Prolessov. csu C Dominguez Hills Q V15 Disc vs: g PayPal { " ‘ Marlene has [ established herself to Cart N as a pioneer, expert, 7 ‘T’ *4 anofoiceml _ r "J r. :1 m m L) ".1 Ex ; r m m t—~ artimr-atn on an
  85. 85. eBook Cover & eBook Layout <“ Not home-made — 99designs. com — eBook cover $5 at Fiverr. com <' Google "book | ayout” — Inside chapters & headers C $5 — $20 per page independent designers < $.50 per page at Fiverr. com (high end) Copyright 2012 TeleMental Health Institute, Inc. All rights reserved.
  86. 86. Power of Titles, Images, Keywords & Colors IIII II‘_. I. I, III IfI'II l'l{Lll l“‘IU' I . .'I‘) Till? I’ I‘I'I, ‘I INt. Li‘: ri iléia , I L _. . . l. 9’ *. ::~E—'§: *.: ~‘ ’* r’(—4-r‘- _ . -. s. . ' “(ed-; '.'£r| _ <: —:rI. :{; r ,2. ‘ J "«r: ..r4L. “'f‘, ‘ - -, . I '? =.~s. ... ~;r~+ I k . . . . :1‘): "EHN{s? ’«‘§‘$‘»§’*3’N“xl‘~l“~§‘? «°'il3*l"€; l“3l‘N: Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  87. 87. What's the Difference? . I;. ... 'fI‘: ?': %&‘r£‘~&‘r£‘”I‘£‘s§‘£‘; (‘£‘: I’ _: i:I ‘~ I 1 iii 1 m, £1.’I I i‘| ‘ K . . CL-9 . ,. - ‘N it‘ at}: / - ’ -E. <8»-9 . at « , .., . ‘ t‘ " / 3 (; ,,’. ,‘a_ . ’ (is? ‘9 6,9 : ‘Ji'“-’ r ' . "’ ’ . .'; tL5e"i-:2? * 1 Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  88. 88. Create Your Continuity Program * The 4X Role = should be worth at least four times your price I High perceived value of at least $20 a month if you have a $5 a month membership site I Make a list of all the materials you created — Articles/ Book Chapters/ Audios/ Videos * Get a master mind group to keep you on task
  89. 89. Pricing Your Front End Product ° eBook — Usually $4.95 to $10.58 — You never know until you split test! ° Bottom Line: — The more people you get into the front end, the more people will buy your continuity program, courses, Copyright 2012Te| eMenta| Health Institute, Inc. All rights reserved.
  90. 90. Consumer Sweet Spot ° Keep costs low ($4.95 - $10.95) ° Provide value ° Retain members over time Copyright 2012 TeleMental Health Institute, Inc. All rights reserved.
  91. 91. Video Production Use video as much as you are comfortable — Search engines prefer video, blogs then articles Hire someone to do parts for you — Opening Scene — Interviewer Inexpensive camera Edit recording through fiverr, odesk, elance, etc. X Intro & extro music Disseminate on YouTube and Traffic geyser
  92. 92. Law & Ethics
  93. 93. All Legal & Ethical Rules Apply Copyright -LEI 2001 Randy Glasborgon. ~rw'. v.gl: isborgon. com . / i O . eiAsee: ze “I typed up my résumé on the computer. The spell-checker accidentally changed ‘Mid-State Junior College’ to ‘Harvard’. ”
  94. 94. Federal Trade Commission (FTC) FTC Powers to Regulate o Merchant-Advertiser Deception & Unfairness Responsibility & Liability FTC/ AG Enforcement 9 Affiliate/ Network Responsibility & Liability 0 Merchant-Advertiser/ Affiliate Best Practice-Compliance Tips Priorities Ad Substantiation Clear & Conspicuous Disclosure/ Negative _ _ Option 9 Mobile Marketing FTC Endorsement 9 PFIVBCV Guidelines Copyright 2012 Affiliate Summit West
  95. 95. APA Ethics Code - Standard 5 ° 5.01 Avoidance of False or Deceptive Statements -- ads, endorsements, resumes, CV5, published materials ° 5.02 Statements by Others —— we remain responsible, do not compensate media, clearly identify paid ads — webmasters and plagiarism ° 5.03 Descriptions of Workshops and Non-Degree-Granting Educational Programs — accurate ° 5.04 Media Presentations — based on literature and practice ° 5.05 Testimonials — not from current clients ° 5.06 In-Person Solicitation — protect others from our undueinfluence Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  96. 96. Federal Trade Commission (FTC) ° What is an unfair ad? 9 When it is likely to cause substantial consumer injury "A" (physical or economic). 3. 9 It is not reasonably _ ’ . wt’ avoidable by consumers themselves. 9 And it is not outweighed by benefits to consumers or competition. Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  97. 97. Is online counseling legal? Yes‘ online counseling is recognized and regulated by state. federal. and licensing board regulations Medicare and Medicaid recognize and reimburse online counseling through specific guidelines To meet and exceed compliance requirements, only allows mental health professionals to see clients in the states where professionals are credentialed Mental health professionals can usually apply for credentials in multiple states and should contact their state licensing board for more information Goverlknent regulations and licensing boards are rapidly evolving to expand telemedicine access Clients and providers of online counseling should become familiar with the regulations governing online counseling in their state before engaging in sessions Is online counseling secure? Yes, encrypts data via 256-bit SSL encryption and is building its infrastructure to comply with the Health Insurance Portability and Accountability Act (HIPAA) All communication between a client and provider is encrypted in transit and deleted from Breakthroughs servers after a session, does not ask for a client's name or address. only a phone number and email address in case of emergencies For your security. we strongly recommend that you do not use on public computers, We also recommend that you do not store your password through your web browser or other Is online counseling covered by insurance? Since 2004, online counseling and telepsychiatry is reimbursable through Medicare, Medicaid, and a growing number of insurance plans The CPT codes that identify services for reimbursement are constantly changing. Here are codes that can be considered for online or olfiine mental health services Individual psychotherapy CPT 90804 — 90809 Consultations CPT 99241 — 99255 Otfice or other outpatient visits CPT 99201 — 99215 Pharmacologic management CPT 90862 Psychiatric diagnostic intenriew examination CPT 90801 Neurobehavioral status examination. CPT 96116 CPT code descriptions can be found on the American Medical Association's CPT directory The modifier GT may be necessary to identify that services were delivered via telemedicine
  98. 98. Dot Com Disclosures: FTC Business Education/ Guidance To make disclosures clear and conspicuous, online advertisers should: ° Place disclosures close to the triggering claim. - When using hyperlinks to disclosures, make the link uniform and obvious, label the type of information it leads to, and monitor click-through rates for effectiveness. ° Disclose material purchase terms on order page, near order button, as well as in Terms & Conditions. Copyright 2011 Affiliate Summit West 12 _V
  99. 99. Competent and Reliable Scientific Evidence 99006 What It Isn’t Anecdotal evidence from consumers Popular press articles Sales materials from manufacturer Low return rate Money-back guarantee 9000 Copyright 2011 Affiliate Summit West What It I_s Methodologically sound tests, studies, scientific research Based on expertise of professionals in field Objectively conducted by qualified people Using procedures accepted as accurate Yielding statistically significant results
  100. 100. "New” FTC Substantiation Standard? <’ Weight Loss Claims - at least 2 controlled clinical studies on advertised product by l separate, independent researchers Copyright 2011 Affiliate Summit West
  101. 101. Revised FTC Endorsement Guides C Testimonials still must represent what consumers ’’typically’’ will achieve C BUT: if they don’t, ’’Results not typical” disclaimer no longer suffices, clear & conspicuous disclosure of ’’generally expected results” now required, unless advertiser can prove consumers don’t think the results are typical. No FTC enforcement of this yet but cases can be expected Copyright 2011 Affiliate Summit West
  102. 102. Revised FTC Endorsement Guides (cont. ) C Disclosure of material connections between advertisers and lay (non—expert) endorsers must be made. This now applies to bloggers endorsing products, who also can be held liable for making false claims, and to celebrities endorsing products in unconventional formats (i. e., talk shows) or social media where consumer may not think celebrity is being paid. Advertiser principally liable for failure to disclose. Copyright 2011 Affiliate Summit West
  103. 103. Learning Objectives - 1. PROGRAM DEVELOPMENT: Identify at least 3 relatively quick and easy formulas to develop a research—based, se| f—he| p blog, eBook, podcast or continuity program within 2-6 months ° 2. MARKETING: Name at least 3 ethical and legal strategies to successfully market se| f—he| p materials worldwide through the Internet ° 3. LAW & ETHICS: Cite at least 3 ethical standards relevant to developing psycho—educational materials for the | nternet—based consumer Copyright 2012 Te| eMenta| Health Institute
  104. 104. Policies & Guidelines AMA Policy: Professionalism in the Use of Social Media Guseh JS 2nd, Brendel RW, Brendel DH. Medical professionalism in the age ofonline social networking. J Med Ethics. 2009;35(9):584—6. Social Media and the Medical Profession: A guide to online professionalism for medical practitioners and medical students. Ajoint initiative of the Australian Medical Association Council of Doctors—in— Training, the New Zealand Medical Association Doctors—in—Training Council, the New Zealand Medical Students’ Association and the Australian Medical Students’ Association. Gabbard GO, Kassaw KA, Perez—Garcia G, Professional boundaries in the era of the internet. Acad Psych. 2011;35:168—74. Brave New World of Social Media: Social networking is transforming the way medical students communicate with one another, but is online content meeting professional standards? The New Physician January- February 2010 Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  105. 105. Commentaries ° Farnan JM, ParoJA, Higa JT, et al. Commentary: The relationship status of digital media and professionalism: it's complicated. Acad Med. 2009;84(11):1479—81. ° Greysen SR, Kind T, Chretien KC. Online Professionalism and the Mirror of Social Media. J Gen Intern Med. 2010 Nov;25(11):1227—9. - Chretien KC. A doctor's reguest: please don’t friend me. (Opinion—Editoria| ). USA Today. June 10, 2010. Mostaghimi A, Crotty BH. Professionalism in the digital age. Ann Intern Med. 2011;154(8):560—2. Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved.
  106. 106. Papers Chretien KC, Greysen SR, Chretien JP, Kind T. Online posting of unprofessional content by medical students. JAMA. 2009 Sep 23;302(12):1309—15. Thompson LA, Dawson K, Ferdig R, Black EW, Boyer J, Coutts J, et al. The intersection of online social networking with medical professiona| ism. J Gen Intern Med. 2008 Ju| ;23(7):954— 7. Lagu T, Kaufman EJ, Asch DA, Armstrong K. Content of weblogs written by health professiona| s.J Gen Intern Med. 2008 Oct;23(10):1642—6. Garner J, O’Su| |ivan H. Facebook and the professional behaviours of undergraduate medical students. Clin Teach. 2010;7(2):112—5. Kind T, Genrich G, Sodhi A, Chretien KC. Social Media Policies at US Medical Schools. Med Educ Online. 2010 Sep 15;15. doi: 10.3402/meo. v15i0.5324. Chretien KC, Goldman EF, Beckman L, Kind T. It's your own risk: students’ perspectives on online professionalism. Acad Med. 2010;85(10)S1-S4. Farnan JM, Paro JA, Higa J, Edelson J, Arora VM. The YouTube generation: Implications for medical professionalism. Perspectives in Biology & Medicine. 2008;51(4):517-24. Chretien KC, AzarJ, Kind T. Physicians on Twitter. JAMA. 2011: 305(6):566-8. Copyright 2012 Te| eMenta| Health Institute, Inc. All rights reserved.
  107. 107. .ntIbin / ( TELEMENTALHEALTII I N s T I T u T E Certificate Program Course Catalog Research~Based Approach Catalog Home TMH lnstltute’s many bonuses include private and group corisultafion to help you confidently set-up and succeed at your online Certificate Pro gram practice Immediately (40 CMB or CE: available). Individual Courses Lower your Overhead Master Study Group Extensive Bonuses Webinars 0 Monthly, FacuIty—Led TeIe—Consults (5300 Value) Click Button for Immediate Access 0 Private Consultation ($275 Value) 0 3o~mInute Professronal Audit of Your Website (S180 Value) “575 o i—year Membership to Community Forum (S300 Value) I Access to Information from TeIeHea| th Summit 2012 ($247 Value) Click Button (0, payment man Comprehensive Materials 0 Total of 40 CEs or CMES I Checklists to Keep You Organized - IJp—To—Date Bibliographies - Hyperlinks to Hundreds of Flesources I O I I 3428 X4 months 3 or 6 CEs per Course Available for up to 5 Years. or 3 oi 5 CMES per Course Available for up to 3 Years 3 of our Most Popular Webinar Courses (Skype 84 Licensing) Certified as 'TeleMer1ta| Health Practitioner" Pacnage Program Offers You $703 In Savings Included Training Overview of Online Counseling. Psychotherapy 8. TeleMenta| Health (3 CES/ CMES) More Info » Introduction to Theory 8 Practice (ca CEs/ CMES) More Info » Legal/ Ethical Issues I: Rules. Regs 8. Risk Management (0 CEs/ CMEs) More Info » Audio 8. Video in TeIePi'acIIce (3 CES/ C-“I/ IE5) More Info » Introductron to the Psychotechnologies (r CE/ CME) More Info » Legal/ Ethical Issues ll: Best Practices 8. Informed Consent (6 CES/ C./ IE5) More Info »
  108. 108. Sucessful Legal . ‘ » . .~ . I I. [:i. r1ene lL 56 Ethical Risk Rene Y. Ch. l1Sl: .'t M. 1I.1.ke Joseph 4 Les ’I‘J. motl: i_v Eve-Lynn Keely Mme" PHD’ 1[anagement Qurishxe Natoh Young Mc-Menamin Bavonese Posen L. -y Nelson Iiolmes , . . m .11) MD. -JD Ph. D. nu) pun Psy. D. Strategles Telehealth Summit 2012 Schedule and TODICS Meet the EXPERS BONUSES Frequently Asked Questions Are you looking for accurate, affordable yet comprehensive training for How to Get Started with telepsych, telemental health, and an online practice? From the desk of Manene M. Maheu, Ph. D. October 22, 2012 Dear Colleague, Does any of this sound familiar? 0 You are frustrated by the ambiguity of state, federal and international laws 0 You are unsure about what to put into your informed consent process for remote care 0 You are confused about what to do when a client or patient calls from out of state for continuity of care 0 You've heard negative things about email and Skype? but they seem to be adequate for your colleagues — and are free 0 You are concerned about how to handle an emergency with a client/ patient from a distant location when you are unfamiliar with their local resources - You see your colleagues jumping online for telepractice, earning a healthy fee for their time and effort. yet something is holding you back Our clients and patients want and sometimes expect us reach us by text messaging or email. They ask if we will communicate with them by Skype. We are witnessing the rapid expansion of technology as it permeates every corner of our daily lives with unprecedented change, yet we are slow to chnage professions. Many of us know how to use text messaging, email, Skype, Facebook. Goocile and much more. but have been waitinci to see how these dailv communication tools can best be used for
  109. 109. Why Leave Success to Chance? Did you know that there have been over 60 years of research in telemental health? Why make expensive or dangerous mistakes? There literally are hundreds of pitfalls to practicing online, but there also are thousands of evidence-based research studies to guide us into safe 8: successful telepractice. A reasonable path has been cut through this jungle of conflicting laws and ethical codes. Learn from the failures and successes of others in this rapidly expanding field by studying the scientific literature and hearing first~hand from the experts. Get well-grounded in the scientific literature. Understand how to screen and select patients, deliver heavily researched protocols and practice within both state and federal laws. Find the path through the undergrowth of ambiguous ethical codes with a proper consent process using video with almost all populations of clientslpatients. Save yourself the time, expense and heartache involved with starting incorrectly. Access the essential How to Get Started facts easily, quickly and from the convenience of your laptop or mobile device, from anywhere and at any time, 24!? — whenever you have tirrie in your weekly schedule. Get started immediately and start to enjoy the many benefits of extra income, more freedom and the joy of being creative with new tools to better serve your populations. We at the TeleMentaI Health Institute have distilled the key strategies and solutions into a 10-hour pre-recorded program, so you can listen at your convenience, whether you are at the gym, grocery shopping or watching Johnny run up and down the soccer field. You are Invited to Our Grand Opening: Telehealth Summit 2012! We bring you the Telehealth Summit, 2012 — our industry's first fully automated, 100‘/ . online leaming environment using an e—learning platform that is 100'/ . mobile compatible and designed to suit your leaming preferences. All audio recorded! Download this fast—paced, engaging and incisive information to any MP3 player, and be where you want to be. Drop into our e-leaming website to complete your post-tests, course evaluations and print your own course-completion certificates at your convenience. Attend a live Q&A session, or listen to it later, when you have time. Eam 10 (E5 or 8 CMEs, too! Leam what you need to know to get started legally, ethically and quickly. Develop the confidence you've been seeking to augment your income with a safe and reliable income stream, generated anywhere you want to be: home, office or on the road with your laptop. (Lower your overhead expenses by renting your brick-and-mortar office to colleagues for a day or two a week, and enjoy the freedom of a 30-second commute from your kitchen to your in-home office. ) leam how to select your
  110. 110. Leam what you need to know to get started legally, ethically and quickly. Develop the confidence you've been seeking to augment your income with a safe and reliable income stream, generated anywhere you want to be: home, office or on the road with your laptop. (Lower your overhead expenses by renting your brick-and-mortar office to colleagues for a day or two a week, and enjoy the freedom of a 30-second commute from your kitchen to your in-horne office. ) learn how to select your clientslpatients carefully, screen them safely, and plan for emergencies. Hear about various models currently found successful in thousands of studies that have been carefully documented to serve as a path to success for our professions. “So How Exactly Will You Benefit? ” You'll Ieam: / How to get started / Which technologies to use and which to avoid / Which viable, legal and ethical models already are proliferating / How to write your infomied consent document and discuss it appropriately / How to operate a website and market successfully yet professionally and legally / How leading telemental health hospitals and other large systems manage their risk and handle emergencies / How you can enjoy and new revenue stream online, yet stay out of trouble or risk endanger your clients or patients / How you can better serve your clients, patients and their families with new and creative services that equal or exceed the benefits of in—person care And of course. ..you won't: J Travel by air or auto, or pay for cab fare / Pay for expensive hotel rooms or meals / Take unnecessary time away from your practice or family Profit from the Experience of These Experts
  111. 111. with. .. E I HIS W65-58863 conierence IS lOI'yOU. .. E if you work in at and are a: / hospital V 9" clinic / ' resource center K crisis center residential setting &§. '&’~§§§‘ large or small group practice I lnfoimatiompacked sessions I Details you won't find anywhere else I New ways to serve existing clients better I Exciting models for how to thrive doing what you love to do independent practice director administrator supervisor direct service provider trainee or intem The Summit will help you position your practice I Creative approaches to reaching new populations with your specialty niche I A community of likeminded professionals who share a focus on using technology I A legal, ethical path to enjoying the power & freedom now available through technology I 6 Bonuses that give you current information that you can use today Our 100% Money Back Guarantee We give you a 100%, no—questions asked, money-back guarantee ' L": if for any reason you are not satisfied with your purchase by 7' . October 29, 2012 at midnight. We stand behind our courses 100% and always deliver more than we promise.
  112. 112. ‘. :J»¢I. .’. .l i NEW TRENDS IN EMERGING TECHNOLOGIES Instructor: Timothy Lacy, MD Dr Lacy will review the uses of Telehealth for which there is rigorous academic support He will also review l”‘: "“‘ some of the ethical implications of these approaches and explore the potential uses of novel and emerging 7 , ~;. technologies. | I Objective 1. List some typical uses for Telehealth I Objective 2: Discuss the ethical implications for canng for patients at a distance I Objective 3. Discuss emerging video~based technologies for clinical care I Objective 4: Discuss the potential uses of emerging technologies “Dr. Maheu is psychology’s Telehealth visionary, leading our colleagues through professional training in ethics and innovative technologies since the mid9o's. Telepsychology is the 21st century and our practitioners in particular mnstbecome knowledgeable. ” PatDeLeor1 PhD. MPH JD. }‘om: ar PfESld£. ‘Z£. _~1'Il€¥lCaflPSyL‘f10lCg'lEdl. ~lSSOL‘llZf‘l0f! ‘Dr. Maheu is a leading national expert on the application of psychology in Telehealth, online services and use of new technologies to support and expand your practice. ” James Bray Ph. D.. Pcslfiesfdeni. ArrisricariPsychalogi: aI.45sociofio:1.Associate P*cfassor at Bayior College cif', .': d‘Eci': a
  113. 113. Option #1 — Platinum Program — Most Popular Platinum Edition of 10 Recordings + Full Transcripts: Startup Guide + 3 Extra Recordings + Full Year Membership to Learning Lounge Community Forums + Discount to Certificate Program + Full Mobile Access + LIVE Follow—up Q&A ~". i fliiili r. i . , . l‘l"‘ll ? _»_;4i M’ y L ‘Mlllilll _. j-“‘‘7~, “. . ‘~l 7 '}~'i, iuiiiij-, ,Y lilllli“ 1. MP3 recording: 10 hours of CE or 8 hours of CME professional training with telehealth leaders. including 4 attorneys. 2 physicians and 5 psychologists (8247 value) 2 Downloadable, Kindle-compatible eBook of all transcripts of Telehealth Summit 2012 Speakers for following along or reading later (875 value) 3 Additional Bonuses($640 value) a Online Manual — A Startup Guide to Success. Developing a Telemental Health Career— ($75 value) b MP3 recording: Text Messaging 12 Risk Management Considerations to Keep You Out of Hot Water (320 value)
  114. 114. Option #2 — Gold Program (Discounted Package) Gold Edition of 10 Recordings: Full Year Membership to Leaming Lounge Community Forums + Mobile Access _; ir: L’ ‘, ‘: -. *2M, iF . Iv ')_l’-| ‘l_’t r‘): f'fl"‘n? ’Llm53=]§AniD_K—Il_-_: — ‘*** “— 1 MP3 Recordings of all Speaker Interviews and Discussions 10 hours of CE or 8 hours of CME professional training with telehealth leaders, including 4 attorneys. 2 physicians and 5 psychologists ($247 value) 2 Full Year of Membership to Learning Lounge Community Forum (5280 value) 3 Full mobile access for iPad, Samsung. iPhone & Android etc Option #2 Gold Program | """"""""'I Regular $2-4-7 Early Bird 3197 l Add To cart «.1 iIisA mm Add to Cart
  115. 115. Questions? Thank. uou Marlene M. Maheu, Ph. D. TeleMenta| Health Institute, Inc. Phone: 619-255-2788 Email: mmaheu@te| ehealth. ORG Copyright 2D12Te| eMenta| Health Institute, Inc. All rights reserved.

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