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2014 Marshall County Kids Expo Presentation


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As part of graduating in the Leadership Marshall County (LMC) class. We needed to create a team and create a project that would benefit our community.

In April 2014 we have a very successful Kid's Expo event, which brought in over 25+ vendors, non profits, camps, etc from the community to share after school and summer camp programs to families in our community.

With this being the first event of it's kind in our community it was very well received and attended.

May 14, 2014 we presented our project to our class and won $500 towards sustaining our project in the future.

Published in: Leadership & Management
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2014 Marshall County Kids Expo Presentation

  1. 1. 2014 Marshall County Kids Expo Team Members: Cindy Flagg, Shelley Heiden, Beverley McDonald & Marla Murasko
  2. 2. Description of Project  The intent was to design a project that would benefit children. We originally were focusing in on Arts & Music.  Why? We wanted to introduce an Art or Music program to the younger children of our community, who may not otherwise have the opportunity to experience the benefits of development and social skills that these programs can bring to the young, developing mind of a child.  Our project kept evolving, until we all agreed upon the first annual Marshall County Kid’s Expo.
  3. 3. What Was Our Motivation? That’s Simple! Our passion for the Arts & Children High School Art Club Some happy attendees High School Ambassadors working kids prize table
  4. 4. Objectives 1. How did our project serve a community need? a. Parents don’t know all the things our community has to offer for their children over the summer and after school. Our event brought local vendors under one roof to bring all this information to parents. To help them make informed decisions. 2. How did our project help the group learn a new aspect of Marshall County? a. There are so many opportunities for kids from sports, academic, performing arts, environmental, artistic, historical and more. It allowed us to work with the community to share what they are doing for kids.
  5. 5. Objectives (cont) 3. Was the project new or an expansion? a. This was a new project for the community. There is something similar done for the Seniors, so we figured “why not for the kids”? 4. How was your project received? a. The project was very well received by both vendors and the community as a whole. So much so, that comments from our survey asked for us to it again next year. Lucky winner from giveaway picking up her prize.
  6. 6. Time Line  Brainstorming meetings to discuss direction.  Research with schools, and hospitals inquiring about what programs are available with regards to art and music therapy.  Initial ideas for this seemed overwhelming to cover all of Marshall County with 5 different school systems with no budget and limited support.  Kid’s Expo was created.
  7. 7. Time Line  Date and Location were decided.  A list of vendors was created.  A logo was created.  Letters were mailed informing the vendors of the Expo.  Each member was assigned vendors to do follow up’s with.  We also asked for demonstrations and donations.  An event page on Facebook was created.  We worked with the PCSC to get Ambassadors and the Art Club to do face painting. High School Ambassadors working kid’s prize table
  8. 8. Demonstrations (We had 6 demonstrations throughout the day) Officer Wiers & Jax Jana’s Gymnastics Music & More Orchestra LifePlex Dance Academy Plymouth Family Taekwondo
  9. 9. Marketing Event  A great deal of marketing was done to create awareness of the event, the nice thing everything was volunteer or were in-kind donations:  Newspaper Ads  Press Releases (3 pre, update & post)  WTCA Talk Radio and commercial  WNIT – Public TV “Experience Michiana” Show  Chamber, School & local libraries  Marquee signs on area business (DQ, Boys & Girls Club, Miller’s Senior Living, Walgreen’s, Plymouth Park)  Posters in businesses, coffee houses, school, libraries  Social Media
  10. 10. Vendors (We had 28 vendors) Boys & Girls Club Marshall County Tourism Crossroads Church Martin’s Super Markets Culver Summer Schools & Camps Plymouth Country Club – Jr. Golf Earthworks Plymouth Family Taekwondo Encore Performing Arts Plymouth Fire Dept Freedom Park Plymouth Parks Dept Heartland Artists Gallery Plymouth Public Library Jana’s Gymnastics Plymouth Community School Corporation Junior Achievement Potawatomi Wildlife ParkBoy Scouts Lifeplex Dance Academy Small Wonders Day Camp LifePlex Adventures & After Swan Lake Resort – Jr Golf School Program Saint Joseph Regional Medical Center Marshall County 4-H Wagoner’s Music Shop Marshall County Museum Quick Lanes
  11. 11. Comments Very well organized Too loud in the venue. Couldn't hear people speaking to you at booths Great way to see what’s going on The only way I knew about it was AM1050. Maybe more advertising. Great variety of products & services "Well done! Great organization and good turnout. Nice event! “ Marshall County Historic Museum - Mindy Langdon "Thanks so much for having us. It was a great event!" Martin's- Super Markets - Elise Kunkel "What an awesome event with a great response! Thanks to all who made this happen...looking forward to many more in the future!“ Plymouth Mayor - Mark Senter
  12. 12. Results From Survey (There was over 200 people that attended the expo) A Survey was given to each person that entered the expo. They were asked to visit each vendor table and get it initialed. This allowed the child to choose from the kids prize table. Overall Responses About the Expo: Awareness Ease of Variety of of Event Admittance Info Attained Recommend Event Like To See Annually Level of Satisfaction 67% 88% 91% 90% 98% 93%
  13. 13. Suggestions  More parking  Invite private schools  Invite Upwards Basketball  Invite Athletic Sports teams  Invite Pool/Tennis committees
  14. 14. Strengths  We all worked well as a team, excelling in different areas to put the event together successfully:  Marla – Executing, Social Media  Shelley – Relationship Building, Influencing  Bev – Strategic Thinking, Executing  Cindy – Executing, Public Speaking
  15. 15. Sustainability  We raised $270 from registration fees  We as a committee would like to maintain this project and continue organizing it in the future.  We already have people who have volunteered to help us next year.  We would like to use the money raised to sponsor potentially two children to whatever camp or activity they wish to take part in. (to be determined )