Ecommerce Optimization and Facebook Marketing Tips

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Some basic tips on optimizing your eCommerce website for search engines and Facebook marketing tips.

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Ecommerce Optimization and Facebook Marketing Tips

  1. 1. E-Commerce and Facebook Marketing Tips
  2. 2. Topics to be discussed • • Tips for Optimizing E-Commerce Websites for Search Engines Facebook Marketing Tips
  3. 3. Tips for Optimizing E-Commerce for Search Engines • Organic Traffic = Quality Targeted Traffic • Our Organic traffic assisted other channels on conversions.
  4. 4. Tips for Optimizing E-Commerce for Search Engines Data Gathering Monitor Progress Website Audit Keyword Strategy Linking Strategy On-Page Strategy
  5. 5. Tips for Optimizing E-Commerce for Search Engines Data Gathering - Determine Goals - Target Market - Baseline Metrics Website Audit - Includes Fixes on Site Structure, Speed etc. - Installation of tracking codes - *Site structure is very important Keyword Strategy - If not yet ranking, target Brand Name First - Add the Product Name on meta tags - Use the gathered PPC Data and target the converting keywords - Use the search data collected on your site (Users who use the website's search bar) On-Page Optimization - Optimize Category / Brand Pages First - As much as possible create unique product descriptions - Create a Blog (Add reviews about your products) - Apply Rich Snippets or try the Data Highlighter from Google Linking Strategy - Submit to Local Business Listings - Contact Bloggers and provide review products - Giveaways - Look for curators and ask if they can add your site on their content. - Claim your brand name on top websites Monitor Progress - Google Analytics - Cyfe.com - Visuals
  6. 6. Facebook Marketing Tips
  7. 7. Social Media Marketing (Facebook) The average engagement rate for Facebook Pages is 6% How to compute engagement rate: (If you have access to Insights) Another way to get an idea on a page’s engagement: (We use this to measure other FanPages) Engagement Rate = PTAT (People Talking About This) Total Number of Likes Sources: http://www.socialbakers.com/blog/467-formulas-revealed-the-facebook-and-twitter-engagement-rate http://mashable.com/2012/10/18/facebook-fan-engagement-2/
  8. 8. Social Media Marketing (Facebook) Tips to increase engagement rate: • • • • • • • Likes are important but focus more on engagement. Don’t forget to give credit where credit is due. Be creative on your product posts (Ask questions, make your product image appealing) If you cant think of anything to post, try using Swayy.co Study insights and find the best time to post. Try Cross-Promotion Test different CTA (Call to actions) *Based on Filipino Audience
  9. 9. Social Media Marketing (Facebook) Sample CTAs you can test: • CTA to encourage engagement —“Please take a moment to leave your comments or thoughts below.” • CTA to drive the reader to other content —“For an in-depth look, sign up to download our white paper.” • CTA to increase signups or lead capture —“To get regular updates, sign up for our weekly newsletter.” • CTA to nurture leads —“Watch this video for a more in-depth look at how this product can help improve your business.” • CTA for sales —“To get immediate access to this training and all the bonuses, click here.” More Data here: http://www.huffingtonpost.com/jayson-demers/the-definitive-guide-to-c_b_3648475.html
  10. 10. Thank You… Follow me: @markz08 google.com/+MarkLagman marklogs.com

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