Golf app marketing success kit


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The golf app marketing success kit contains tips and ideas on promoting/marketing your mobile app.

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  • Slide purpose: Use this slide to welcome your guests and to set their expectations for the presentation. This presentation is not meant to be a pitch. It is intended to build a connection with your new/existing customers, educate them on the cloud, and introduce them to Office 365.Presentation purpose:This presentation is not meant to be a pitch. It is intended to build a connection with new/existing customers and to introduce Office 365. Your goal as presenter is to achieve the following:Introduce yourself and demonstrate the value you can bring to the customer.Highlight solution aspects.Show that you are someone who can discuss Office 365 solutions knowledgeably.Expand the conversation (when and if applicable) to incorporate their potential existing Microsoft investments.How to present this slide:Leverage the content below to explain what the audience can expect from the presentation.What can customers get from this presentation?Learn about the features and benefits of Office 365 and the cloud.Get immediate feedback on their questions and concerns about moving to Office 365 and/or the cloud.Talk to someone who understands IT and specific business needs.Get directions about taking action and next steps.  
  • Slide purpose: Discuss the top features/benefits of “anywhere access.” Give the audience the opportunity to ask questions or to dive deeper. How to present this slide: Spend a little time explaining what is meant by anywhere access. Then use the points below to get into each topic. Make sure you call out specific things in the screenshots to support your points whenever you can. Overview:As mentioned earlier in the presentation, one of your pressing needs is to provide your users who are always on the go, easy access to their emails, documents, people, and meetings to work more efficiently. You want to make sure no matter where they are, they have secure access to everything without the need for VPN.With Office 365, your people can work from anywhere on nearly any device—PC, Mac, Windows Phone, iPhone, Android, and Blackberry. As long as they have their device, regardless of whether they’re off-site at a client’s location, in the hotel, or in the office, they have access to the same capabilities, information, and people as everyone else. Even without a laptop, they can still access their mail, calendar, contacts and meetings through their smart phones or any major browser (with Outlook Web App and Lync Mobilefor IM and online meetings).Highly secured email:With Office 365 you can access your email from anywhere from your PC, Mac, Windows Phone, iPhone, Android phone, or Blackberry.You can also log into Outlook Web App on any device with internet access, with any major browsers,including Internet Explorer, Firefox, Safari or Chrome.Office 365 is powered by Exchange Online, the enterprise-ready mail service with best-in-class virus and spam protection.Office 365 uses SSL, or secure socket layer, encryption. This is the “s” in https for secured websites such as your bank account. This means you can securely transmit data to and from any location. You can also digitally sign and encrypt your emails to protect them from unauthorized access. Office 365 works seamlessly with Outlook with 25 GB user mailboxes and you can send attachments up to 25 MB.You have a single inbox to manage all your emails and voicemails with unified messaging. This saves you the time and hassle of keeping track of all the different ways people can reach you. You can easily stay on top of your information at all times.Lost your phone? You can easily wipe data from your device to prevent any unauthorized access.Outlook Web App in IE9 App Mode gives users the ability to launch OWA with one click and to run it with fewer distractions separated from other browsing sessions. It also keeps users informed of incoming email and IM when minimized or hidden and offers quick access to common OWA commands from the taskbar.
  • People:With Office 365, you have anywhere access to the people you work with so you can get answers faster and get more done wherever you might be.With Lync Online as part of Office 365, you see the presence of everyone in the company whether they are online, busy, in a meeting, away, or offline.It makes a big difference knowing who's online or not because when you need to get something done quickly, you know who you can “ping” (or send an instant message) to get your answers rather than sending an email that will sit in someone’s inbox.Even when you are not in front of your laptop, you can see everyone’s presence and IM them on your smart phone (Windows Phone, iPhone, Android phone) using Lync Mobile. You can also see their presence and IM them when you log into OWA using any major browser (Internet Explorer, Firefox, Safari or Chrome)using Lync Web App.When you are on the go, if you don’t have the contact information such as the cell phone number of one of your colleagues on your phone, you can easily search and find your colleagues full contact information (including their cell phone number) from the company directory right on your smart phone.Because Lync Online is part of Office 365, it is seamlessly connected with Outlook, SharePoint, and other Office applications such as Word, which means you can see people’s presence right inside all these tools and you can IM people directly from Outlook, OWA, Word, and even SharePoint.Plus Lync Online is more than just presence and IM. When you start an instant chat, within the same window, you can escalate into a voice call, drag and drop more people to start a conference call, add video to make it a video conference call, and start sharing your documents or desktop to make it a full online meeting experience without leaving your initial chat window.In addition to Lync, Office 365 provides each user with a My Site on the Intranet which enables you to put up your own professional Facebook-like profile so everyone in the organization knows where you sit in the organization chart and what projects you are working on, content you have built, and colleagues you both know.You can do a keyword search on SharePoint Online and based on the profile, tags, and content your colleagues have built, SharePoint will bring up this person to help you find the internal expert you need. This makes it easier for consultants and healthcare professionals to know who are the experts in what aspects of the field to get answers to customers faster and to share knowledge base to solve problems faster.And of course, from the My Site, because SharePoint Online and Lync Online are connected out of the box, you can see whether they are busy or free (presence) and decide the best way to contact each other.
  • Anywhere access to your shared documents:With Office 365, you can save and manage all your documents with SharePoint Online so you can access them from anywhere and they are backed up automatically.When you are on the go, you can access, review, and add comments to your shared documents on SharePoint Online through the Office Hub for the Windows Phone. Or you can login to SharePoint from any computer and access, review, and do minor edits using Office Web App on just the browser. It’ll work in Internet Explorer, Firefox, Safari, or Chrome so Office doesn’t need to be installed on the device at all. What’s unique about Office 365 is both Office Hub and Office Web App will open Office documents in full fidelity, meaning that by opening up a file on a phone or in a browser, it won’t mess up the formatting at all. You might have spent hours perfecting the formatting of a document so you don’t want to mess it up last minute when you just need to view or make a minor change.When you go offline,SharePoint Workspace provides a seamlessexperience by syncing the shared documents on your personal machine so you can open them even when you are not connected to SharePoint. If you make any edits while offline, it will automatically upload for you when you are online again. When you save and manage all your documents within SharePoint, you no longer need to email large files back and forth when you are collaborating. SharePoint Online will manage version control for you too so you don’t have to worry about multiple versions in your inbox with conflicting edits or choosing the wrong version of a document.SharePoint Online also supports collaboration online so you and your colleagues can access and edit on the same document together.What is Office Web Apps? Office Web Apps are an online companion to Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Microsoft OneNote to let you view and edit documents using just a web browser. They have the same familiar user interfaces as the Office applications and are fully compatible so your documents always look the way you expect them to.
  • Anywhere access to shared calendar and online meetings:Many of us have multiple appointments to go to everyday and some of those might change throughout the day so it is important to be able to access your calendar from anywhere, view the details of the appointments, and join online meetings even when you are on the go.With Office 365, you can connect your smart phone to your Outlook calendar so you can keep track of your next appointment, set up new meetings (that will sync back to Outlook when you get back to the office), and send one-click "I'll be late" messages to the organizer when you get stuck in traffic (Windows Phone only).Office 365 makes it really easy to update calendars and provide detailed information for each appointment. This is especially important for jobs like a dispatcher who organizes schedules for service calls and need to provide detailed appointment information for all the technicians.When you are on the go, you can easily join online meetings from anywhere using OWA or from Lync Mobile on your smart phone. Instead of punching in conference ID and participant ID, Lync mobile will call you on your mobile phone to connect you to the conference call. You can even follow along with a presentation from your phone when the presenter uses PowerPoint Broadcasting, part of Office 365.
  • Slide purpose: For the next four slides, discuss how Office 365 helps people work better together. Give the audience the opportunity to ask questions or to go deeper. How to present this slide: Review each of the bullet points and then provide additional detail with the points below.Overview:We understand in order to be productive and differentiate yourself from competitors, it is very important that the technology you use supports you to work together easily and effectively within your organization and with your partners and customers.Share insights - improved information flow:In order to work together effectively, you need to be able to share insights and improve information flow.With SharePoint, you can save all the documents,pictures, inventory database, meeting notes, and project timeline centrally and make them easily searchable by everyone in the company so you can share insights, real time data, expertise, and project status openly and more effectively.You can provide external users with secured extranet access to project sites or documents so it is easier to share confidentialinformation and larger files with partners and customers.
  • Effective meetings for enhanced communications:With Office 365 you can schedule online [Lync]meetings with colleagues, partners, and customers, even if they are not using Lync or Office 365.The online meeting includes audio, video, IM, screen sharing, and white boarding for maximum and effective communications regardless of whether the team is in the same building or spread around the world.You can create and share OneNote meeting notes within a Lync meeting to keep everyone on the same page.With Office 365, you can see the free/busy status on all your colleagues’ calendars (through Outlook) from around the world, making it easy for scheduling with multiple people.Office 365 offers multi-language support for international organizations.Lync includes instant translation for IM.Note: If you are using Lync for the webinar, which you should, you should call that out now and if time permits, do a quick demo of white boarding, survey, or annotations to make it more interactive and fun.
  • Editing documents at the same time:With SharePoint Online, you can save and share your files online easily with others — even with people not using Office 365— and you can work in the same document at the same time as others, so you don’t have to email them back and forth, worry about version conflicts, or wait for others to finish and check back in the documents before you can go in.SharePoint Online does a good job managing multiple authors within the same document by locking a particular section of a document when one person is editing.Because all the services are connected, when you have multiple authors within the same document, you will see their names and presence and you can start an IM within Office to talk about the changes while you are editing.
  • Cross-platform support:To truly make it easy to work together, Office 365 supports multiple platforms, including Windows, Mac, Windows Phone, iOS, Android, Blackberry, and Symbian.More specifically, the screenshots you see here are of Lync Mobile on a Windows Phone, iPhone, and Android.With Office Web Apps available on all major browsers including Internet Explorer, Firefox, Safari, and Chrome, you can work together on any computer with an internet connection.
  • Cross-platform support:To truly make it easy to work together, Office 365 supports multiple platforms, including Windows, Mac, Windows Phone, iOS, Android, Blackberry, and Symbian.More specifically, the screenshots you see here are of Lync Mobile on a Windows Phone, iPhone, and Android.With Office Web Apps available on all major browsers including Internet Explorer, Firefox, Safari, and Chrome, you can work together on any computer with an internet connection.
  • Slide purpose: For the next 4 slides, discuss how Office 365 simplifies life for IT staff. You should give the audience the opportunity to ask questions during this slide. How to present this slide: Provide an overview of what we mean by Easy IT, then review each of the 4 points,provide additional detail with the notes below, and close with reading out loud the customer quotes.Overview:Because Office 365 is a hosted or cloud-based service supported and run by Microsoft, it simplifies the world of IT for you and gives you the peace of mind you need, still allowing you to have control over what you care about. The following slides highlight some of the features that exemplify this benefit. Simplify IT management:Office 365 is designed to be easy to set up and manage, even for non-technical types. You get productivity, communication, and collaboration capabilities designed to work together and with the tools you’re already using so you can spend less time dealing with integration problems and add-ons. For example, Exchange Online was architected to work flawlessly with Outlook. It can also support Blackberry Enterprise Server (BES).You get access to easy-to-use admin controls and the ability to install Office without uninstalling previous versions, all backed by industry-leading security features and a 99.9% financially-backed uptime guarantee.Theeasy-to-use web-based admin console makes it easy to add or delete users, manage email, and set document sharing policies.You can install Office quickly and speed up deployment and testing by being able to run side-by-side with your existing Office applications.Service health portal and RSS feeds to provide up-to-date service availability information.Remote PowerShell to allow scripting of routine tasks and access to raw data for reports.IT-friendly service-update policies that put you in control.All collaboration tools are designed to work together just out of the box. The Do-It-Yourself (DIY) Troubleshooting support tool is a free, comprehensive self-help solution giving you the ability to solve questions or issues they may have with the Office 365 suite or services.Integration with Dynamics CRM Online.
  • Security and Compliance:Office 365 provides multiple virus scanning engines, built into Exchange Online, that deliver up-to-date antivirus and anti-spam protection through filters. The end result is that IT staff can worry less about malicious software and focus their efforts on more productive areas.Remote wipe gives a user or IT administrator the ability to remove all organizational data on a mobile device.You can control mobile devices more securely with policies that enable you to create approved mobile device lists, enforce PIN lock, and remove confidential company data from lost phones.You can protect confidential and sensitive business information using data loss prevention.Role-based access control (RBAC) gives IT staff the ability to maintain control over who has access to what, setting permissions for internal and external (customers, partners) access to team and file-sharing sites.
  • Business continuity:To help protect against data center–wide or localized network failures Office 365 delivers continuous data back-up to geo-redundant servers to protect against data center-wide failures, loss, accidental deletion, or corruption. Microsoft data centers are built from the ground up to be environmentally sustainable.Locations around the world in North America, South America, Europe, and Asia help optimize performance.Microsoft data centers use state-of-the-art hardware and redundant power supplies.99% financially backed SLA:Office 365 also includes a 99.9% uptime guarantee with a financially-backed service level agreement. That means less worry for IT.
  • 24/7 IT SupportOffice 365 subscribers get global 24/7 IT professional phone support even for single-user outages or support through electronic ticketing. all plans have access to moderated community support. This delivers peace of mind that help is always there as well as faster problem resolution. Most subscriptions enable customers to create support tickets anytime they are needed.Subscribers can alsocall Microsoft support and talk to live support engineers.Microsoft has support centers around the globe, with local phone numbers in more than38 countries, as well as phone support in 20 languages, either with native speakers or through interpreters.(Another great point to mention if you have time)Out of the box:The management tools that come with Office 365 delivers full control to IT, without the need for additional management tools.Visual Studio 2010 and SharePoint tools for building, testing, and packaging Sandboxed Solutions.“The reason to move to the cloud was so I did not have to staff up with skilled IT resources.”1"Office 365 is intuitive and easy to set up, making it a natural choice for our IT needs." Dick van Weering, IT Manager, GITP
  • Slide purpose: Explain the key benefits of Office 365 at a high level.How to present this slide: Transition from previous slide by saying, “With all the business-grade services designed to work together seamlessly, Office 365 provides tremendous value and benefits to your business. Let’s bring back the 4 areas that we discussed earlier as key benefits that are important to your real estate business. We’ll spend some time to drill down into each one.”
  • Purpose of this slide: Now that you have discussed what you and customers think about Office 365, you can add additional credibility by showing what industry experts are saying. Use this slide as additional proof for the value and benefits of Office 365. How to present this slide: A section of a quote will display on click, read the entire quote to the audience (below) to provide full context. Intro optionsIf you need more convincing, here’s what industry analysts are saying about Office 365.Don’t just take our word for it, here’s what some industry analysts have to say about Office 365. Analyst quotes“It’s in a different league entirely and represents a leap into the next generation of computing.” Microsoft’s Office 365 Will Shake Up IT Edward Moltzen, CRN  "A one-week examination of Office 365's beta by the CRN Test Center finds much more than just a simple, online suite of productivity tools. Microsoft has turned the heart and soul of day-to-day computing over to the cloud in a manner that every enterprise, business or government entity can access in a meaningful way." Interesting.- The Guardian April 19, 2011 “Starting at £4 per seat per month, Office 365 is almost a no-brainer for small and medium companies … it is an exercise well worth the effort because odds are fair that Office 365 will essentially pay for itself. – Tony Bradley, PC World “My first look at Office 365 leaves me rather impressed with what Microsoft has accomplished so far. It’s a solid package for businesses that want the convenience of cloud-based applications while preserving the look and feel of the tools for users and IT staff alike.”—eWeek “For individuals and small businesses, these capabilities were so far beyond reach before that they might as well have not existed. But once you tie Office to the hosted services in Office 365, these apps come to life in ways that are both exciting and empowering to users.”—Windows IT Pro “It’s the real deal, and it blows away Google Apps.” The 15 Best Products Of 2011 by Edward Moltzen
  • Slide purpose: Use this slide to help drive people toward action. Offer them several reasons to come back. How to use this slide: Customize this slide with the calls to action that are most appropriate for your audience. Example next steps Schedule a free IT assessment View a full Office 365 product demo Try the service on Read testimonials on www.whymicrosoft,com
  • Golf app marketing success kit

    1. 1. Golf App Marketing Success kit Follow to ensure the your golf app is successful
    2. 2. Create a dedicated landing page on you website promoting your app • • • • • • • • •
    3. 3. Send emails to your marketing database promoting your app • • • • • • • •
    4. 4. Create marketing posters & place in key locations within your golf business. • • • • • • • • • • • • •
    5. 5. Create flyer's OR tent cards promoting your app and place in key locations. • • • • • • • • • •
    6. 6. Devise a communication strategy. • • • •
    7. 7. Devise an overall app objective. • • • •
    8. 8. • • •
    9. 9. • • • • • •
    10. 10. • • • • • • •
    11. 11. Use social media regular to promote your app and promote your app only offers
    12. 12. Collect/download email address from your app and add to your main database. • • • •
    13. 13. If Facebook isn't part of your mobile app marketing strategy—think again • • • • • •
    14. 14. Devise your in app mobile ads to help promote your golf business/club, services, products and events • • • • • • • • •
    15. 15. Apps provide key benefits for your club or golf business Enhance Club Communication Increase Club Awareness Provide an Improved Service Enquire New Customers & Revenue Streams Reduce the spend of traditional Marketing methods Help You Deliver Towards Targets/KPIs
    16. 16. Customer feedback "Our app provides us with a new way to immediately communicate with members and visitors” “It is another way of improving our communication, not just with members, but with golfers in general, and it will help further the experience of those who play golf here,” “Communicating with and providing information to both members and visitors is more than ever becoming a critical part of my role. Whilst traditional web based functions do a great job, the ability to become even more creative in the way that we communicate with people through „push technology‟ is becoming increasingly important as people crave instant and accurate information. I researched the market thoroughly and genuinely believe that the Dynamics Golf „App‟ is the best smart phone and tablet application that I have seen by some way”.
    17. 17. Live customers What is Your Clubs Decision Process? Do you Want a to see a Demo?
    18. 18.