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Mobile App presentation to the GCMA Chilterns and Home Counties Region at their Spring Meeting

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Slides from a presentation to the GCMA Chilterns and Home Counties Region at their Spring Meeting

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Mobile App presentation to the GCMA Chilterns and Home Counties Region at their Spring Meeting

  1. 1. Put your Golf Clubin the hands of yourcustomersGCMA – Chilterns and Home Counties Region1st May 2013Hadley Wood Golf Club
  2. 2. MARK KEMPCompanyDirectorWho we are, What we doDynamics Golf• Mobile Apps• Email Marketing• Marketing Services• Professional Print• Golf Photography• Microsoft Partner• Registered Apple &Google Developer• Service Partnership withMaterial Matterswww.dynamicsgolf.com TWITTER@DynamicsGolf
  3. 3. 1. What are the top 3 most important issues affectingyour golf club today?2. What key challenges do you foresee in 2013?3. How are you currently communicating with yourcustomers?4. How do you make your club different from the clubdown the road?
  4. 4. Your customers use smartphones… a lot!• By 2015, it is estimated that close to a billion consumers willbe using mobile devices only (no laptop, no desktop).• Analysts are predicting 800 million smartphones to beshipped in 2013• In 2013, mobile phones will overtake PCs as the mostcommon Web access device worldwide• 96% of all UK golfers own a mobile phone, and of thatgroup, almost half own a smartphone
  5. 5. Mobile Website & Mobile AppMobile Website versus Mobile App - Recent Survey found
  6. 6. App Trends94minsMobile app users spend 94 minutesper day.64%64% of mobile phone time is spenton apps.PHONE TIME APPDOWNLOADS25bnPERDAYIn March 2012, Apple reported morethan 25 billion apps have beendownloaded from the App Store™
  7. 7. Feature Rich Multi-PlatformEasy to use CMSIntroducing Dynamics Golf Apps: The right choice for your clubComplete solutionLooks Amazings
  8. 8. Dynamics Golf Apps provides key benefits for your clubEnhanceClubCommunicationIncreaseClubAwarenessProvide anImprovedServiceEnquire NewCustomers &Revenue StreamsReduce the spendof traditionalMarketing methodsHelp YouDeliver TowardsTargets/KPIs
  9. 9. Enhance ClubCommunicationPUSHNOTIFICATIONSCALENDAR/EVENTS &NEWSMultiPlatformALWAYSON
  10. 10. Enhance ClubCommunicationPUSHNOTIFICATIONSCALENDAR/EVENTS &NEWSMultiPlatformALWAYSON
  11. 11. Enhance ClubCommunicationPUSHNOTIFICATIONSCALENDAR/EVENTS &NEWSMultiPlatformALWAYSON
  12. 12. Enhance ClubCommunicationPUSHNOTIFICATIONSCALENDAR/EVENTS, SOCIALINRERACTION,NEWSMultiPlatformALWAYSON
  13. 13. Provide an ImprovedServiceEASYACCESSLINK INEXISTINGSERVICESEngagingMultimediaDynamicContent
  14. 14. Provide an ImprovedServiceEASYACCESSLINK INEXISTINGSERVICESEngagingMultimediaDynamicContent
  15. 15. Provide an ImprovedServiceEASYACCESSLINK INEXISTINGSERVICESEngagingMultimediaDynamicContent
  16. 16. Provide an ImprovedServiceEASYACCESSLINK INEXISTINGSERVICESEngagingMultimediaDynamicContent
  17. 17. Enquire New Customers &Revenue StreamsPROMOTEMEMBERSHIP& ATTRACTVISITORSQR & GPSCOUPONSONLINESHOPLOYALTYPROGRAMS
  18. 18. Enquire New Customers &Revenue StreamsPROMOTEMEMBERSHIP& ATTRACTVISITORSQR & GPSCOUPONSONLINESHOPLOYALTYPROGRAMS
  19. 19. Enquire New Customers &Revenue StreamsPROMOTEMEMBERSHIP& ATTRACTVISITORSQR & GPSCOUPONSONLINESHOPLOYALTYPROGRAMS
  20. 20. Enquire New Customers &Revenue StreamsPROMOTEMEMBERSHIP& ATTRACTVISITORSQR & GPSCOUPONSONLINESHOPPINGLOYALTYPROGRAMS
  21. 21. Enquire New Customers &Revenue Streams
  22. 22. Enquire New Customers &Revenue StreamsPROMOTEMEMBERSHIP& ATTRACTVISITORSQR & GPSCOUPONSONLINESHOPLOYALTYPROGRAMSFREE DOWNLOAD OR PAID+ MOBILE ADS in-house or 3rd party
  23. 23. Increase Club Awareness – Mobile MarketingAPPSTORESDEVELOP AMOBILEMARKETINGSTRATEGYLINK INTOSOCIAL MEDIAMAKE YOURCOURSE (product)LOOK AMAZING
  24. 24. Increase Club AwarenessAPPSTORESMAKE YOURCOURSE (product)LOOK AMAZINGDEVELOP AMOBILEMARKETINGSTRATEGYLINK INTOSOCIAL MEDIA
  25. 25. Increase Club AwarenessAPPSTORESDEVELOP AMOBILEMARKETINGSTRATEGYLINK INTOSOCIAL MEDIAMAKE YOURCOURSE (product)LOOK AMAZING
  26. 26. Increase Club AwarenessAPPSTORESDEVELOP AMOBILEMARKETINGSTRATEGYLINK INTOSOCIAL MEDIAMAKE YOURCOURSE (product)LOOK AMAZING
  27. 27. Reduce the spend of traditionalMarketing methodsTARGETSMOREPEOPLEMESSURE ROIDYNAMICCONTENT –ALWAYSCHANGEABLEOVER COSTSSIMLAR TOA FEWADVERTS
  28. 28. Reduce the spend of traditionalMarketing methodsDYNAMICCONTENT –ALWAYSCHANGEABLETARGETSMOREPEOPLEMESSURE ROIOVER COSTSSIMLAR TOA FEWADVERTS
  29. 29. Reduce the spend of traditionalMarketing methodsMESSURE ROIOVER COSTSSIMLAR TOA FEWADVERTSTARGETSMOREPEOPLEDYNAMICCONTENT –ALWAYSCHANGEABLE
  30. 30. Reduce the spend of traditionalMarketing methodsMESSURE ROICOSTSSIMLAR TOA FEWADVERTSTARGETSMOREPEOPLEDYNAMICCONTENT –ALWAYSCHANGEABLE
  31. 31. Dynamics Golf Apps feedback"Our app provides us witha new way to immediatelycommunicate withmembers and visitors”“It is another way of improvingour communication, not justwith members, but with golfersin general, and it will helpfurther the experience of thosewho play golf here,”“Communicating with and providing information toboth members and visitors is more than everbecoming a critical part of my role. Whilst traditionalweb based functions do a great job, the ability tobecome even more creative in the way that wecommunicate with people through „push technology‟is becoming increasingly important as people craveinstant and accurate information. I researched themarket thoroughly and genuinely believe that theDynamics Golf „App‟ is the best smart phone andtablet application that I have seen by some way”.
  32. 32. Working with Dynamics Golf AppsDISCUSSION APP BUILD –APP UPDATE1,2,3,4PUBLISH APP –APPLETESTING/REVIEWCLIENTSIGN OFFAPP ROLE OUT –PROMOTIONALSUPPORT
  33. 33. Live customersWhat is Your Clubs Decision Process?Do you Want a to see a Demo?
  34. 34. Next stepsWhat is Your Clubs Decision Process?Do you Want a to see a Demo?Speak to us – Call, Email, WebsiteWebform, Chat Now
  35. 35. http://dynamicsgolf.com/http://apps.dynamicsgolf.com/http://apps.dynamicsgolf.com/blog/http://www.flickr.com/photos/dynamicsgolf/http://www.facebook.com/DynamicsGolfhttps://twitter.com/DynamicsGolfhttp://www.twylah.com/DynamicsGolf/topics/golf-club-app

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