“If people never did silly things,
nothing intelligent would ever get
done.” - Ludwig Wittgenstein
Thursday, October 28, 2...
Thursday, October 28, 2010
METROThursday, October 28, 2010
NO WAY!Thursday, October 28, 2010
NetWorkingThursday, October 28, 2010
WHO
ARE WE
TARGETING?
part 1:
Thursday, October 28, 2010
I’m
HERE
need for
attention
Thursday, October 28, 2010
I’m
HERE
dreams to be
famous
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
Thurs...
I’m
HERE
imitators
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
Thursday, Octob...
I’m
HERE
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
needs to be
special
Thurs...
I’m
HERE
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
social
pressures
too
UGLY...
I’m
HERE
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
self-
expression
too
UGLY...
“Bring charisma”
“Hilarity”
I’m
HERE
I’m
HERE
I’m
HERE
I’m
HERE
Thursday, October 28, 2010
Thursday, October 28, 2010
10 cities
20 daysX
10 000 applicantsX
200 000 competitors=
Thursday, October 28, 2010
10 Skype interviews
2 ideal consumers
Thursday, October 28, 2010
JOHANNA
24
X-
factory
09
Child-
hood
dream
Whole
life
singing
Studying
business
Following
a realistic
path
Over
romantic D...
ROOPE 22
Child-
hood
dream
Now
studying
acting
Dreamer
Active
lifestyle
VANS H&M Shure
Ind.
sports
iPhone
Movies
Converse
...
what they want?
Part two:
Thursday, October 28, 2010
“music notes, sharing
possibility, public and
private, tool to send
ideas to my band,
recording, I wanna sing
covers, alwa...
“MUSIC NOTES”
Recording
WR
AP
“SHARING SONGS”
Dropbox / Social media
“SINGING OWN SONGS”
Upload own mp3s
“OUTSIDE HOME”
Po...
SOCIAL
“I feel” - Social Media
Interest to superstar
lifestyle
Feels social pressure
Thursday, October 28, 2010
ECONOMIC
Economic downturn
Avoiding extra costs
“Should I buy this”
Thursday, October 28, 2010
TECHNOLOGY
Portable devices
3G / WI-FI
Internet sharing
Thursday, October 28, 2010
A low cost
application, no hidden
costs. Share your
talent through Social
Media by using
portable devices.
POG
Thursday, O...
HOW TO
IMPROVE THEIR
LIVES?
part 3:
Thursday, October 28, 2010
SING
RECORD
SHARE
Thursday, October 28, 2010
SHARERECORDSING
Thursday, October 28, 2010
SUM.An iPhone
application to record
songs, covers or notes
and share them by
using Social Media.
Thursday, October 28, 2010
WHAT ARE THEY
BUYING?
part 4:
Thursday, October 28, 2010
WHAT COULD BE
IN MY BAG ?
1
2
3
4
Thursday, October 28, 2010
APPLICATIONS
LYRICFINDER
KARAOKE
CHANNEL
KARAOKELITE
1
VOICEMEMOS
Thursday, October 28, 2010
ACCESSORIES2
SINGSTAR
CD/VINYL
KARAOKE
DEVICES
RECORDERS
Thursday, October 28, 2010
3
POST-ITNOTES
CALENDER
PENANDPAPER
TRADITIONAL
Thursday, October 28, 2010
AUDIOHIJACK
AUDACITY
4
KARAFUN
EVERNOTE
SOFTWARES
Thursday, October 28, 2010
WHY MESharing
Upload your own songs
Remove vocals
Portable option
Easy for beginners
... and
Thursday, October 28, 2010
Youcan’tgetanyofthesefor...
0.99€Thursday, October 28, 2010
“Ideas are like rabbits. You get a couple
and learn how to handle them, and pretty
soon you have a dozen” - John Steinbeck...
markuskarjalainen.net
Thursday, October 28, 2010
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Fictional iPhone application

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A fictional iPhone app created for Innovation and New Product Development class. The main goals were to concentrate on specific segment and to create visually enjoyable presentation.

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Fictional iPhone application

  1. 1. “If people never did silly things, nothing intelligent would ever get done.” - Ludwig Wittgenstein Thursday, October 28, 2010
  2. 2. Thursday, October 28, 2010
  3. 3. METROThursday, October 28, 2010
  4. 4. NO WAY!Thursday, October 28, 2010
  5. 5. NetWorkingThursday, October 28, 2010
  6. 6. WHO ARE WE TARGETING? part 1: Thursday, October 28, 2010
  7. 7. I’m HERE need for attention Thursday, October 28, 2010
  8. 8. I’m HERE dreams to be famous I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU Thursday, October 28, 2010
  9. 9. I’m HERE imitators I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU Thursday, October 28, 2010
  10. 10. I’m HERE I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU needs to be special Thursday, October 28, 2010
  11. 11. I’m HERE I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU social pressures too UGLY too AVERAGE too POOR too DIFFERENT Thursday, October 28, 2010
  12. 12. I’m HERE I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU self- expression too UGLY too AVERAGE too POOR too DIFFERENT I’m ARTISTIC Thursday, October 28, 2010
  13. 13. “Bring charisma” “Hilarity” I’m HERE I’m HERE I’m HERE I’m HERE Thursday, October 28, 2010
  14. 14. Thursday, October 28, 2010
  15. 15. 10 cities 20 daysX 10 000 applicantsX 200 000 competitors= Thursday, October 28, 2010
  16. 16. 10 Skype interviews 2 ideal consumers Thursday, October 28, 2010
  17. 17. JOHANNA 24 X- factory 09 Child- hood dream Whole life singing Studying business Following a realistic path Over romantic Dreamer Positive A blurry future Has people skills Childish ZARA H&M Singstar Winnie the Pooh Ind. sports iPhone DHW “Girls Night!” Long dialogs Appea- rance Community Sharing Thursday, October 28, 2010
  18. 18. ROOPE 22 Child- hood dream Now studying acting Dreamer Active lifestyle VANS H&M Shure Ind. sports iPhone Movies Converse Traveling Jackson Commyni ty Played guitar for 15 years Started singing in a band Finnish Idols 2007 CTRL Metal idols Was studying business Strong need to perform Self- leadership Sound- cloud Hard worker High goals Appea- rance MUSIC MUSIC MUSIC Thursday, October 28, 2010
  19. 19. what they want? Part two: Thursday, October 28, 2010
  20. 20. “music notes, sharing possibility, public and private, tool to send ideas to my band, recording, I wanna sing covers, always on the move, facebook, upload own songs” Thursday, October 28, 2010
  21. 21. “MUSIC NOTES” Recording WR AP “SHARING SONGS” Dropbox / Social media “SINGING OWN SONGS” Upload own mp3s “OUTSIDE HOME” Portable device “IPHONE” Application UP Thursday, October 28, 2010
  22. 22. SOCIAL “I feel” - Social Media Interest to superstar lifestyle Feels social pressure Thursday, October 28, 2010
  23. 23. ECONOMIC Economic downturn Avoiding extra costs “Should I buy this” Thursday, October 28, 2010
  24. 24. TECHNOLOGY Portable devices 3G / WI-FI Internet sharing Thursday, October 28, 2010
  25. 25. A low cost application, no hidden costs. Share your talent through Social Media by using portable devices. POG Thursday, October 28, 2010
  26. 26. HOW TO IMPROVE THEIR LIVES? part 3: Thursday, October 28, 2010
  27. 27. SING RECORD SHARE Thursday, October 28, 2010
  28. 28. SHARERECORDSING Thursday, October 28, 2010
  29. 29. SUM.An iPhone application to record songs, covers or notes and share them by using Social Media. Thursday, October 28, 2010
  30. 30. WHAT ARE THEY BUYING? part 4: Thursday, October 28, 2010
  31. 31. WHAT COULD BE IN MY BAG ? 1 2 3 4 Thursday, October 28, 2010
  32. 32. APPLICATIONS LYRICFINDER KARAOKE CHANNEL KARAOKELITE 1 VOICEMEMOS Thursday, October 28, 2010
  33. 33. ACCESSORIES2 SINGSTAR CD/VINYL KARAOKE DEVICES RECORDERS Thursday, October 28, 2010
  34. 34. 3 POST-ITNOTES CALENDER PENANDPAPER TRADITIONAL Thursday, October 28, 2010
  35. 35. AUDIOHIJACK AUDACITY 4 KARAFUN EVERNOTE SOFTWARES Thursday, October 28, 2010
  36. 36. WHY MESharing Upload your own songs Remove vocals Portable option Easy for beginners ... and Thursday, October 28, 2010
  37. 37. Youcan’tgetanyofthesefor... 0.99€Thursday, October 28, 2010
  38. 38. “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” - John Steinbeck Thursday, October 28, 2010
  39. 39. markuskarjalainen.net Thursday, October 28, 2010

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