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Social Media Productivity

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The terms 'social media' and 'productivity' don't have to be an oxymoron when used together. You can be efficient and effective online, achieve your goals and still have a life offline.

I gave this presentation at ConvergeSouth 2012 on Oct. 12 in Greensboro, N.C. If you're interested in this or a similar subject for your group, company or conference, please contact me at my website - marktzk.com.

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Social Media Productivity

  1. 1. Social Media Productivity Make an impact online; have a life offline Mark Tosczak ConvergeSouth • Oct. 12, 2012@marktzk MarkTzk.com
  2. 2. What we’ll cover today  What does social media productivity mean?  Key social media activities  You can be too efficient!  Hacks, tools and resources + audience participation!@marktzk MarkTzk.com
  3. 3. What’s Social Media Productivity?@marktzk MarkTzk.com
  4. 4. Not this!@marktzk MarkTzk.com
  5. 5. Or this http://www.flickr.com/photos/boboroshi/381406394/
  6. 6. Social media productivity is about maximizing the results you get from your social media time and energy.@marktzk MarkTzk.com
  7. 7. 5 social media activities 1. Planning & strategy 2. Content creation 3. Content curation 4. Engagement 5. Measurement@marktzk MarkTzk.com
  8. 8. 1. Planning & Strategy STEP 1: Figure out your strategy! Goals -> Strategy -> Tactics STEP 2: Plan to carry out your strategy! Tactics -> Monthly, weekly and daily action steps@marktzk MarkTzk.com
  9. 9. 5 social media activities 1. Planning & strategy 2. Content creation 3. Content curation 4. Engagement 5. Measurement@marktzk MarkTzk.com
  10. 10. Content Creation 1. Bank content ahead of time, schedule it@marktzk MarkTzk.com
  11. 11. 2. Break content creation into stages http://www.flickr.com/photos/lac-bac/4679195538/@marktzk MarkTzk.com
  12. 12. Ex. Writing blog posts. 1. Brainstorming 2. Outlining and researching 3. Writing sh*tty first drafts 4. Editing and polishing 5. Scheduling to publish@marktzk MarkTzk.com
  13. 13. Content Creation 3. Make it a .... http://www.flickr.com/photos/soo/4901237862/@marktzk MarkTzk.com
  14. 14. 5 social media activities 1. Planning & strategy 2. Content creation 3. Content curation 4. Engagement 5. Measurement@marktzk MarkTzk.com
  15. 15. Content Curation (third party content or your own) 1. Let content come to you@marktzk MarkTzk.com
  16. 16. Content Curation 2. Review it regularly, autoschedule http://www.flickr.com/photos/patrick_nouhailler/7120919645/@marktzk MarkTzk.com
  17. 17. Content Curation Just don’t get too far ahead.@marktzk MarkTzk.com
  18. 18. 5 social media activities 1. Planning & strategy 2. Content creation 3. Content curation 4. Engagement 5. Measurement@marktzk MarkTzk.com
  19. 19. Engagement@marktzk MarkTzk.com
  20. 20. Engagement@marktzk MarkTzk.com
  21. 21. Engagement@marktzk MarkTzk.com
  22. 22. 5 social media activities 1. Planning & strategy 2. Content creation 3. Content curation 4. Engagement 5. Measurement@marktzk MarkTzk.com
  23. 23. Measurement 1. Know what you need to measure (KISS). 2. Don’t look at your stats everyday. 3. Schedule periodic reviews.@marktzk MarkTzk.com
  24. 24. A warning ... • Don’t be too efficient – Separate personal and business social media accounts as much as possible – Don’t forget to spellcheck – Think before you tweet/comment/whatever • Slowing down can be more productive sometimes@marktzk MarkTzk.com
  25. 25. Hacks, Tools & Resources 1. Dashboards  Hootsuite, Tweetdeck, SocialOomph, etc., etc.  Some are better at some things than other – it’s OK to use more than one if you have distinct uses or want to separate accounts@marktzk MarkTzk.com
  26. 26. Hacks, Tools & Resources 2. Checklists – Don’t reinvent the wheel or rely on your memory – If you don’t have them, start creating them. – Useful when delgating. – Ex. A checklist for publishing a blog post (what to do after it’s published, etc.)@marktzk MarkTzk.com
  27. 27. Hacks, Tools & Resources 3. Automation  Built into lots of social media dashboards, content management software  Roll your own with IFTTT (ifttt.com)  Email filters – don’t let everything get to your inbox (built into Outlook, Gmail and most other email programs)@marktzk MarkTzk.com
  28. 28. Hacks, Tools & Resources 4. Search  Don’t spend a lot of time browsing for information when you can search for it  Ex. Set up alerts/feeds/emails so relevant content comes to you  Ex. Use browser’s search within a page  Ex. Google’s or Bing’s “site:linkedin.com”  Ex. Search functions within social media sites@marktzk MarkTzk.com
  29. 29. Audience Participation! • What are your best social media productivity hacks, tips and resources?@marktzk MarkTzk.com
  30. 30. Mark Tosczak MarkTzk.com @marktzk http://www.linkedin.com/in/marktosczak RLF Communications (rlfcommunications.com)@marktzk MarkTzk.com

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